Rachit Shadra Email and Phone Number
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Rachit has 11 years of experience with Marketing across B2B/B2C and is currently building The Better Cat, Germany's first cat food brand focused on preventative nutrition. Prior to this, he was responsible for the end-to-end consumer marketing strategy of Heyjobs where he worked towards scaling up the marketing engine and establishing a high performing team, while enabling the company to raise almost $50mil in Series B. He was responsible for managing an organisation of ~25 cross functional people and an annual budget of 10+ million EUR deployed over 25+ channels. Earlier, he was employed with Wunder Mobility as VP of Marketing where he focused on developing performance driven growth strategies yielding in > 200% YoY growth by establishing and growing the marketing organisation to 20 people across demand generation, content, creative, marketing technology, communications and events; enabling the company to raise over $70mil across two major funding rounds.Before Wunder, he was part of early stage and founding teams of funded/bootstrapped startups in India across ad-tech, fin-tech and e-commerce. He studied Software Engineering and comes from a consulting background.The last two companies that he's led growth & marketing organisations in, have raised a cumulative amount of over $120 million in 5 years.
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Co-FounderThe Better Cat Jul 2022 - PresentBerlin, Be, DeWorking towards building The Better Cat, Germany's first cat food brand focused on preventative nutrition. We want to make cat food for the Europe's largest, fastest growing and most underserved pet population - Cats.
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Vp Of Marketing - B2CHeyjobs Jan 2021 - Jul 2022Berlin, Be, DeLeading the marketing strategy with an organisation of 20+ people encompassing performance marketing managers, operations managers, analysts and engineers to own the end-to-end consumer marketing strategy of Heyjobs. Currently responsible for an annual budget of 15+ million EUR over 25+ channels generating roughly 50k applications per month. Scaled this by 100% since 2021 with competitive unit economics in-line with company business plan, launched operations in the first international market and helped the company raise $47mil in Series B in 2022 along the way. -
Interim Director Of Growth And Marketing - FreelanceMarquard Group Jul 2020 - Dec 2020Baar, ChIn this interim freelance position, my key responsibility was to help the Marquard Group accelerate digitisation. I worked towards 1. Creating growth models for the Group's portfolio of innovation products under its group companies of Computec Media, Golem.de and 4Players.2. Rebranding and launch of the Group brand as a media solutions provider, evolving from its legacy of a pure media company. -
Vp Of MarketingWunder Mobility Apr 2019 - Jul 2020Hamburg, DeCreated, executed and scaled the B2B marketing strategy while leading a growing team of 25 highly driven marketing executives encompassing channel distribution, creative, technology, brand, and communications (including events). Responsible for maximizing RoI at all touchpoints in the funnel while managing a seven-figure marketing budget. Instrumental in driving more than 200% YoY revenue growth in the last 15 months while expanding global technology footprint to all six continents. Also running a global events strategy aimed at retention and employer branding with the company's signature event, WMS, at the focus point. Most recently, created and executed the #WeAllMove initiative in collaboration with the World Economic Forum. The company raised over $70m over the three and a half years. -
Head Of MarketingWunder Mobility Oct 2018 - Mar 2019Hamburg, DeLed a team of five in order to establish Wunder Mobility as a trusted andreliable software provider for mobility services across Europe, Asia and South America. Conceptualised and executed the #BecauseWeShare campaign across New Delhi, Manila, Rio de Janeiro, and the EU region in order to drive community-driven awareness for the technology powering mobility services. Maintained industry-leading CAC while drawing in higher LTV driving clients/leads in order to maximise ROI.
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Senior Marketing ManagerWunder Mobility Mar 2018 - Oct 2018Hamburg, DeAs a Senior Marketing Manager, in addition to my previous responsibilities, I oversee the company’s marketing efforts by ensuring effective promotions of the company, its services and targeting of correct and appropriate audience in all campaigns. Highlights: Grew app to more than 2 million downloads, reduced Customer Acquisition Cost by more than 50% and launched operations in South America.
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Growth ManagerWunder Mobility Jun 2017 - Mar 2018Hamburg, DeResponsible for building digital channels to drive acquisition across six cities and three countries using SEA (primarily Google Adwords), Paid SMM (primarily Facebook for Business), Ad Networks, Programmatic Media Buying, SEO, ASO, Digital Co-Branding and Co-Promotion Partnerships. Primary goal is to always get as many users as possible from as many channels as possible in as low a price as possible. Fully Proficient with all tools such as Google Analytics, Attribution Tools such as Adjust, Appsflyer and Tune, In App Activity measurement tools such as Mixpanel and Visual Analytics tools such as Appsee and Hotjar.
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Founder And Local DirectorFounder Institute Jun 2018 - Jun 2019Palo Alto, Ca, UsThe Founder Institute is the world’s premier pre-seed startup accelerator, with chapters across 180+ cities and Graduates that have built companies exceeding $20B in estimated value.+ We provide high-potential entrepreneurs and teams with the critical support network and structured process needed to build an enduring company+ Since 2009, we have helped over 3,300 Graduates raise over $700M funding+ Our focus is to enable our founders to generate traction, recruit a team, build a product, transition from employee to entrepreneur, get funding and moreFounder Institute in Hamburg:+ 60 high-profile Hamburg CEOs as mentors+ 3200 people in Meetup groupLearn More About Founder Institute - https://fi.co/overview -
Online Growth HeadFinomena Jul 2016 - Jun 2017Responsible for Growth through Product and Digital Channels at the lowest cost possible. Grew app to more than 500000 users from scratch.Led a team of four and increased online loan disbursals to more than 150,000 EUR per month from 5000 EUR per month YoY.Won fastest growth awards from Yourstory and multiple other top publishers. -
Senior Growth AnalystGrabon Jun 2015 - Jul 2016Hyderabad, Telangana, InHeading the Growth Team in order to Analyse current trends and create strategies to leverage upon those thereby improving the growth trajectory of this company. Helped grow the company to more than 6 million unique Monthly Active Users. -
Technical ConsultingTata Consultancy Services Aug 2014 - Jun 2015Mumbai, Maharashtra, InJob role involved helping Fortune 500 companies with the development, maintenance and migration of key digital tools. -
Co-FounderImprints Media Jan 2013 - Jun 2014Martech Solution for advertisers to better optimize their online marketing. Also offered digital marketing as a service.
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InternMaxmobility Pvt. Ltd. Nov 2013 - Dec 2013Kolkata, West Bengal, InUnderwent a one month internship at MaxMobility Pvt. Ltd., Kolkata in the field of Digital Marketing and cross platform application development.
Rachit Shadra Skills
Rachit Shadra Education Details
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Srm Ist ChennaiSoftware Engineering
Frequently Asked Questions about Rachit Shadra
What company does Rachit Shadra work for?
Rachit Shadra works for The Better Cat
What is Rachit Shadra's role at the current company?
Rachit Shadra's current role is Co-Founder at The Better Cat, Pioneering Cat Food Innovation.
What is Rachit Shadra's email address?
Rachit Shadra's email address is ra****@****ahoo.in
What is Rachit Shadra's direct phone number?
Rachit Shadra's direct phone number is +49406094*****
What schools did Rachit Shadra attend?
Rachit Shadra attended Srm Ist Chennai.
What are some of Rachit Shadra's interests?
Rachit Shadra has interest in Social Services, Guerrilla Marketing, Economic Empowerment, Travelling, Education, Upcoming Technologies, Reading, Science And Technology, Designing, Swimming.
What skills is Rachit Shadra known for?
Rachit Shadra has skills like Team Management, Management, Business Strategy, Microsoft Office, Digital Marketing, Strategy, Leadership, C++, Photoshop, Marketing, Market Research, C.
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