Digital Marketing ManagerMajid Al Futtaim - Carrefour (Retail and E-commerce)Spearheading digital marketing strategies for Carrefour's e-commerce platforms, including website and app operations across various Arab regions.Driving customer acquisition and retention through performance marketing, content strategy, and analytics.Optimizing digital user experiences to enhance engagement and drive sales growth.Collaborating with cross-functional teams to ensure seamless integration of marketing initiatives across online platforms.

Handing the overall developers' SEO supply funnel, also leading the current SEO team on supply strategy space to drive in the traffic and sign-ups from developers generating higher ROI. Analyzing multiple metrics and improving the KPIs of these metrics on a quarterly basis with 20% growth rates in Non-Branded Clicks.Also Handling the Turing.com website which has an overall traffic of 850k Users per month with 1M+ sessions out of which it has 295k Organic Users. Whereas the Overall Monthly Organic Clicks through this traffic are 317K & Organic Non-branded clicks are 112k on the website.Performance-optimized content/SEO strategy implementation in new websiteCustomer success management for various predefined metricsLiaison with customers/developers for SEO analysis, Improving & analyzing attribution from website pages.Analysis of raw data for the purpose of determining SEO strategies, approaches, and content planning.Managing multiple SEO and Content team.Managing Digital PR, ORM, Search Trends, and Links for the Turing.com website.

Worked on Keyword Research, Negative Links Suppression, Google AdWords, Google Analytics, All SEO Tools Handling (ex: Ahrefs, Moz, Semrush), Google keyword planner, Schema Markup, and Complete Social Media MarketingExperienced in handling Meesho Marketplace and have worked on scaling e-commerce project.Increased the engagement of social media by 80%.Helped to drive website traffic and acquire leads.Helped in business growth by bringing innovative ideas and solutions.

Tracked KPIs for the business that resulted in the substantial growthManaging end to end needs for all SEO accountsHave been a part of various projects and worked on different technical domains like Google Analytics, Google Ads, Website development, and Search Engine Optimization

Marketing and Advertising, Defined and implemented key strategies that align with online marketing/business objectivesMonitoring and TroubleshootingTrained most of our new team members on the basics of Digital Marketing