Rachel Main Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Role: Support the Marketing and Sales team to create awareness and sales for Abodo's sustainable architectural feature timbers in NZ, Australia and the UK. Reporting to the Head of Marketing, responsible for Social Media, Email Marketing, Sales Support materials, Events, and Campaign Delivery.Main achievements:*Social Media. Achieved Instagram follower target for the 2022 calendar year in just 6 months .*Award Submissions. Created two award submissions for Abodo's showcase Cardrona Cabin. Won a Gold A'Design Award 2022. Awaiting Best Design outcome.*Paid Social Media Campaign. Managed Abodo's first paid social media campaign working with AU Sales team, writing copy for ads and campaign landing pages, integrating sales lead fields with Hubspot. Results pending.*Content Calendar. Created a content calendar for social posts, case study projects, news and articles to streamline planning with video, photography and copy writing production.*Collateral. Saved 50% on branded clothing costs of the same quality, by sourcing a different supplier.*Website Redesign. UX expertise solicited as input into the website redesign project. (Not live yet).

Sydney, New South Wales, Australia

*Role made redundant due to operational requirements* SaaS startup reimagining Property Maintenance for Property Managers, Owners, Tenants & Trades. And SaaS startup for Interior Designers & Stylists to streamline management of projects with clients, and Marketplace with Trade Suppliers. Responsible for the development of the marketing & communications strategy and plans with a focus on creation of inbound lead generation. Hands-on execution and performance reporting. Reporting to the 3 Co-founders.* Revenue-Generating Campaign. $700k+ estimated revenue uplift from 3 warm leads converting to customers through physical surprise & delight gift.* Brand & Positioning Statement. Positioning suite of products & solutions contributed to 100% hit-rate of Sales demo to conversion to customer.* Lead Generation & Marketing Automation. Within 2.5 months a consistent flow of inbound leads came with the prospect of adding more through development of a lead magnet & associated email automation.* Digital Marketing. 20% CTR achieved on an organic social post. Trial of Social Selling via LinkedIn resulted in 50% connection acceptance. Google & FB awareness campaign achieved under $1.00 CPC.* Email Marketing. 92% read rate, 77% open rate & 40% CTR achieved for launch email to customers, Same email launch campaign to cold leads achieved 79% read rate, 56% open rate and 25% CTR.

Sydney, Australia

* Good Design Award. Re-wrote copy for the Loanscore app, along with the code won in the category Digital Web Design & Development 2020.* Online Brand Tone of Voice. Translation of brand tone of voice to online with copy direction was endorsed by CIO, CXO, and Product Owner, after receiving a light brief.* TV Campaign. Met deadlines for digital interaction screens copy review and rewrite, Home Page, Landing Pages & Emails to coincide with a major TV, OOH and Online Campaign.* Agile Methodology. Assimilated into the agile team and sprint rituals to align copywriting deliverables into software screen development. The team used Slack.

Sydney, Australia

Responsible for the transformation of the digital marketing programme across B2C, B2B and B2E markets, including strategy for campaigns for Enterprise Client Solutions and Retail Product Sales.* Online Sales Lead Uplift. Achieved a 200% uplift in Sales Lead Value in 2 months by transforming the Always On programme and bringing the Cost Per Lead into the KPI range. The trajectory was on track for at least an 190% uplift in Sales Lead Value for the rest of the financial year.* Marketing Automation, Real-time Analytics & Monthly Reporting. Directed the build of a real-time digital media performance dashboard measuring ad impressions, CTR and down the funnel to Lead conversions. Monthly management reporting of all digital platforms incl. Website, SEO, Social platforms.* Content Strategy. Commissioned and led delivery of a Content Strategy to align with the brand refresh to provide Targus with a tone of voice that didn't exist before. Set up a content calendar in sync with business.* Agency Management. Reviewed performance of incumbent agency and pitched to replace. Appointed new agency and onboarded. The digital agency became the best performing on the Marketing roster.* Website, Information Architecture & Data Structure. Delivered business case to move to Shopify to offer direct B2C ecommerce alongside influencing Marketplaces set up. Recommended IA & Data Structure for Amazon Marketplace showcase product ranges from Targus' website data and information.* Online Brand Refresh. Acted as SME to translate the Targus brand refresh to digital best practice creative and UX. Delivered new online assets; ad creative, campaign landing pages, eDM, blogs, social, & website banners for each of the industry segments' look and feel.* Social Media Management. Expanded Targus' social platforms to cover LinkedIn, Twitter & Instagram. Increased Instagram engagement 300% through use of video. Created a content calendar for blogs, social, eDM & website campaigns.

Australia

Certified Green Designer. Consulting to new residential build clients in sustainable & healthy interior materials, fixtures & fittings adding to the Green Star rating of their home & it's liveability.

Sydney Area, Australia

*Design Thinking & Innovation. Recognised in a team award for championing Design Thinking across CommInsure & Wealth Management Marketing team by organising zero cost training. Proactively participated in innovation projects (outside scope of role) and the first Wealth Hackathon.*Digital Strategy & Business Case. CommInsure ran 60+ Marketing microsites carrying an APRA risk. Having under invested in digital, this required recommending a strategic solution with business case & technology recommendation to move to AEM so the business could control content to mitigate risk & save future BAU costs. Project Committee paper prepared & socialisation of the strategy to BUs.*Website Builds & Migration. Once the project above approved, managed 3 website designs, IA, wireframes, content, technical build, & SEO migration. Through a resourceful approach to reuse code & AEM components, minimised project budget ask and through hands-on activity, saved $150k in project funded costs.*Website Migration to CommBank. Smoothly managed integrating all CommInsure content into CommBank IA, and the technical SEO re-directs to switch CommInsure site off. Involved training staff in AEM. Awarded Above & Beyond Award for extending the scope of the role & communication.*Web Marketing. Designed & delivered product launches online for Life Insurance & Annuities, including accommodating specific online customer journeys from 3 wealth platforms, for almost no cost.*Email Marketing. Saved the business $60k p.a. by recommending & implementing the migration of CommInsure's legacy Salesforce email to the CBA enterprise account. At the same time de-risked the process for Marketing & Sales emails. Oversaw the implementation of split testing email sends.*Digital Marketing Leader. Mentored 15 indirect reports to lift the overall digital marketing capability through formal & informal coaching in customer journeys & measurement planning.

Sydney, Australia

Digital consultant and coach to 50-80 CBA Marketers on 100+ projects and marketing campaigns, to increase leads/sales for retail and business banking, engage with customers, lift marketing capability and position CommBank as the technology leader. Leadership of application and business case build. This period covered CAN brand launch and digital demand and appetite growth with CBA Digital team growing from 25 to 300.Main achievements:▪ UX & Innovation. Led the UX requirements for registrations on a first to market, 3D virtual world and multi- player and financial literacy game, which resulted in 100,000+ kids aged 5-10 years signing up within 12 months. The Coinland team was awarded the annual CEO Team Award in 2010.▪ Strategic Leadership: Transformed the worst performing online tool on CommBank website into one of the most used, by managing conflicting stakeholders and end-to-end project deliverables. Under-pinning the success has been a future-proofed locator database, with subsequent mobile and web front-end re-designs.▪ Digital Best Practice. Replaced CommBank’s ‘Locate Us’ application with a project team of 5, over 6 months, improving the reliability of data on 4,500 ATM and 1,000 Branch locations. It’s UI was commended by a Forrester report as best practice, “excelling in helping customers find branches and ATMs”.Business Case. Managed CommBank Blog Business Case of $1.2m investment with a team of 4, over 5 months. The one page contextual diagram was commended by the incoming EGM of Marketing as enabling her to quickly grasp the proposal.▪ Judgement. Volunteered to be the design lead, to work with an innovative GM on a high risk and first CBA community social networking site. Gained agreement between GMs, brand, digital and agency teams to ensure alignment with CBA brand and social policy, to bring this down to within a comfortable risk appetite.

Full time interest study with freelance work experience in kitchen design & sales.

Creative & strategy leadership for this ASX listed, full service Digital Services Agency. High profile clients included Canon, Channel Ten, Lion Nathan, & Medibank. UX Design, Usability testing, Integrated Digital Marketing, Creative and Design, Client proposals, Pre-sales client meetings & presentations. 1 direct report.* ECommerce Front-end. Agency lead delivering online branding strategy & front-end design for one of NZ’s largest B2B ecommerce sites; managing resources and deliverables across the ANZ agency teams for the client, Warehouse Stationery. Achieved lower project costs & higher agency margin.* Business Development. Won business from a competitor with an Integrated Digital Marketing sales presentation and pack to the entire beer, wines and spirits, Lion Nathan Marketing team.*Digital Lead. Facilitated Lion Nathan’s ad agency digital requirements to support an innovative 6 month experiential campaign to maintain consumer engagement. Solved too costly on-ship video streaming desire with post-production video and an easy to implement mobile solution.

Responsible for BNZ’s Website and Internet Banking for Retail and Business Banking. Reported to Head of Channels with 6-8 direct reports. BAU Budget of $1m p.a. with Project budgets ranging from $3-$8m. BNZ is owned by NAB Group, one of New Zealand’s top 4 banks with 4,000 employees servicing Retail, Business, Agribusiness and Wealth Management segments.* Customer Driven. Led project & BAU teams across Business, IT, and Contact Centre at all levels in the company, to increase the customer satisfaction for Internet Banking. Satisfaction improved 60% in 2 years.* Project & Business ownership. Financial, business and customer outcome responsibility for the Retail Internet Banking replacement project, with a budget of $5-$8m, project team of 30, across two locations, in 12 months. Time, Budget and Customer Satisfaction targets all achieved. * Strategy & Innovation. Productive approach to re-use common code between the new Internet Banking for business requirements and existing Retail Internet Banking, saving 3 months development time and costs. As well as saving operational costs for IT hardware and miming risk of scarce specialist IT resource.