Rachna Bhola Email & Phone Number

Gurugram, HR, IN

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurugram, Haryana, India

• Worked for India’s largest FMCG brand- Dabur India for its varied set of products and brands across Skincare (Gulabari, FEM Skincare, Oxylife), Haircare (Dabur Amla Hair oil, Vatika Haircare, Almond hair oil), Juices.
• Responsible for driving Digital transformation for all skincare, beverages, oralcare, hairare brands.
• Heading digital marketing, video production, and influencer management for skincare (beauty – Gulabari, FEM skincare, Oxylife), homecare, beverages, haircare brands under Dabur.
• Driving A+ content for Dabur portfolio.
• Tasked to manage & develop a joint business plan with Google, Facebook, and OTT partners to drive Y-o-Y Media efficiency.
• Led beverage department to increase awareness and engagement around Activ and Real juices portfolio

Gurugram, Haryana, India

• Driving marketing and new launches of international haircare brands like GK Hair, pH, Keune.. Won Vogue Beauty Awards for GKHair and pH.
• Led all digital marketing initiatives including social media, content creation, influencer marketing, paid media, email marketing, SEO, SEM
• Tasked to manage & develop a joint business plan with Google, Facebook, and OTT partners to drive Y-o-Y Media efficiency.
• Develop & evolve the Content Strategy for power brands by building customized Content models like Hero, Hub, Hygiene or Fix and Fluid moments or Topical Moments.
• Mapping Consumer journey for brands to develop customized Media principles for Digital-first brands
• Launched Pure Repair – a luxury haircare ritual under the brand pH with Page3 celebrities and India’s top salon partners

Gurgaon, Haryana, India

• Online marketing and communications specialist, with 12.5 years of experience in digital marketing, content marketing, digital PR, business expansion, and project leadership. Proven track record of delivering.
• Heading Digital PR and content marketing for smart wearables brands - Amazfit, Lenovo, PLAY – and helped them launch in the Indian market.
• Managed e-commerce partnerships with Flipkart and Amazon for Amazfit and Lenovo and managed to build high awareness and drive sales. Established Amazfit as the top selling wearable brand in India online.
• Built relationships with top YouTube content creators and celebrity journalists to leverage them for the launch and awareness campaigns for technology and automobile clients.
• Heading content marketing and PR for educational institutions - PEARL Academy, UPES, ICRI and RICS – for lead generation during admission cycle.
• Effectively built and executed SEO strategy for client websites to obtain breakthrough rankings on major search engines.

Gurgaon, Haryana, India

Gurgaon, India

Dedicated, aggressive, easy to get along leader at work. Digital marketing and technology professional with over 10 years of experience in managing innovative, creative and result oriented integrated digital marketing solutions. Having experience in working with clients including well known Government, financial, B2B, FMCG, hospitality brands as well as.

Gurgaon, India

Extensive experience in Digital Marketing, Product Management, and Software Development, with special interest in online marketing, social media and digital PR.I understand the role of culture, diversity, and economic conditions in Digital Marketing, along with the consumer psychology. Currently working as Digital Marketing Consultant for Digiqom, my core.

Gurgaon, India

• As the Analyst Quality Assurance on a project related to the Credit Card group of Akbank, Turkey’s most valuable bank, my responsibilities included:.
• Social media management of Credit Card Group of AKbankRequirement gathering on client calls
• Responsible for QA estimation
• Creating Test Environment, designing and executing Test cases based on Business requirements and Functional Specifications Documents.
• Designing the workflow
• Designing of test scenarios and test cases

Gurgaon, India

As the Senior Software Engineer, I worked on several projects as a QA, understanding functional and business requirements of the projects, writing test cases, and executing them. Also, as an active member of the Learning & Knowledge Management team, I’ve taken care of internships of college students across IDC. Travelling to several colleges across India.

Mca, Master Of Computer Applications

Bca, Bachelors Of Computer Application