Rachel Shapiro Email & Phone Number

Atlanta, Ga, Us

Winter Garden, Florida, Us

Winter Garden, Florida, Us

Atlanta, Georgia, Us

- Owned demand gen campaign strategy and execution from start to finish across all marketing channels. - Developed performance target and KPI’s report for leadership which uncovered areas for improvement.- Utilized data to optimize campaigns resulting in an increase in lead quality and quantity YoY.- Worked alongside Sales, Product Marketing, Customer Success team and and otherstakeholders to identify messaging that resonates with target audience.- Responsible for identifying the need for, and vetting potential MarTech vendors to helpachieve company goals. Primary stakeholder in implementation, monthly calls and strategydiscussions.- Owned Marketing Automation tool and processes. Worked alongside digitalpartners, consultants and outside partners to help optimize digital, web and emailprocesses.

Atlanta, Ga, Us

- Owned demand generation initiatives across the US, across many different verticals, by creatingrelevant campaigns to drive awareness and qualified opportunities in all of the sales regions.- Worked in partnership with sales to select and drive the optimal mix of marketing activities within campaigns to achieve corporate objectives, including lead generation, opportunity creation, and up-sell opportunities.- Partnered with product and relevant stakeholders to develop high-impact marketing campaigns for company’s products; identify the most effective messaging, value proposition, channels and calls to action.- Drove continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment.- Content writing for emails, landing pages, direct mail and sales communications.- Developed content strategy plan to identify gaps to drive further prospect/client engagement.- Managed and implemented Martech tools, including vendor selection and ongoing relationship.

Atlanta, Georgia, Us

Creative and outgoing event and campaign specialist with both hands on and coordination experience in event management. Innovative and energetic leader able to deliver exceptional events and nurture campaigns that engage clients and drive profits. Proactive and resourceful with superb work ethic. - Responsible for developing and building demand generation and digital marketing programs to meet business goals.- Leads the development, planning, and execution of all industry events.- Works closely with sales to evaluate customer journey from lead stage to conversion, and implements marketing touchpoints as necessary. - Creates and analyzes post-campaign reports measuring ROI and other metrics to ensure relevant targets have been met.- Played a major role in the initiation of roadshow-style events by developing and executing on the promotional email campaign and logistical planning, which led to new sources of revenues.- Coordination and management of all timelines, vendors and budgets for marketing events and partnerships.

Atlanta, Georgia, Us

- Boosted brand referral program by analyzing data and implementing growth strategies- Identified key industry tradeshows and drives relevant campaigns from conception to fruition. - Kept promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.- Collaborated with the design department to produce promotional materials- Worked closely with the sales team to strategize and explore new opportunities for customer growth.

New York, Ny, Us

- Achieved high staff morale and retention through effective communication, prompt problem resolution, proactive supervisory practices and by facilitating a proactive work environment.- Coordinated the allocation of supplies within the office and established guidelines for efficient, economical use.- Identified process improvements in the day-to-day functioning of the department.- Assisted in the implementation of a computerized project management system which recorded and processed data as well as generated reports based on employee projects and activity.- Responsible for financial duties including invoicing, analyzing discrepancies and reconciliations.

- Created relevant art and graphic material for distribution.- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.- Formatted text and graphics for flyers, newsletters and other materials.- Grew consumer market through successful maintenance of company website. - Compiled and designed annual catalog (distributed to 10-20k customersnationwide).

Master Of Business Administration (Mba), Business

Bachelor'S Degree, Liberal Arts And Sciences/Liberal Studies

Undergraduate, Marketing & Management