Helping DTC founders build their B2B playbook.

〰️ Sell Better Show • How to book more meetings with cold emailhttps://bit.ly/3yJkis3〰️ Sell Better Show • How to run multi-stakeholder demos that win more dealshttp://bit.ly/3wgYEtH〰 Sales Showdown: Trick or Treat Edition with Pandadochttp://bit.ly/45UE0vC〰️ Sell Better Show • Boosting Sales With Expert Discovery Call Strategieshttps://bit.ly/3SVUAHT〰️ Scott Ingram's Sales Success Podcast • Curiosity, Persistence & 100% Ownershiphttps://top1fm.com/rachel-shi〰️ The Millennial Sales Podcast • Tactical Ways To Use Video in Saleshttps://bit.ly/3jhcguG〰️ Vidyard • Blog • Social Selling: How to Connect, Engage & Sell on LinkedInwww.vidyard.com/blog/social-selling-best-practices〰️ SalesLabs • Podcast • Everything you need to know about using video for saleshttps://bit.ly/48vcVjX〰️ Vidyard • Blog • The Ultimate Guide to Virtual Sellingwww.vidyard.com/blog/ultimate-guide-virtual-selling〰️ K2 Sales Podcast • Podcast • Unlock the power of videowww.buzzsprout.com/1566959/7459972〰️ SalesRight (FastSpring) • Blog • Q4 Pricing Strategies from Sales Expertswww.fastspring.com/blog/q4-pricing-strategies〰️ Adobe • Blog • How video supercharges virtual sellingwww.blog.adobe.com/en/publish/2021/03/26/how-video-supercharges-virtual-selling.html〰️ Sandler Training • Podcast • How to succeed with video sellingwww.sandler.com/blog/how-to-succeed-at-video-selling-podcastTalks:〰️ Sep 2022 • The State of Employee Advocacy, Speaker, Influitive〰️ July 2021 • Newcomers in Tech Sales, Speaker, Scale Without Borders〰️ April 2020 • Pride 2020: Designing For All: Why Accessibility Matters, Moderator, General Assembly ✕ Venture Out〰️ Feb 2020 • Barriers & Lived Experiences, Moderator, Juno College〰️ June 2019 • Pride Talks 2019: Celebrating LGBTQ+ Leaders, Panelist, #movethedial〰️ Nov 2018 • Advocacy in Tech Panel, Moderator, Shopify ✕ Venture Out〰️ Oct 2018 • Modern Leaders: Managing At Scale, Moderator, Wealthsimple ✕ Women and Color

Creating distinctive experiences for senior GTM executives and VC/PEs.

• Top 10% performer 2022, 2023• Outbound self-sourced 60% of closed won deals. $60-100K average deal size, 3-6 month sales cycle, selling to VP Marketing, Digital, Growth• Built prospecting playbooks for Social Selling and Video Selling implemented by broader team• Mentored 2 junior AEs• 15+ net new logos: Bytedance (TikTok), RingCentral, Wrike, Docebo, Rockwell Automation and more

1 in 80 out of 10,000 applicants accepted to join EF's global talent investor and startup incubator. Backed by Reid Hoffman, Greylock Partners, Founders Fund, Mosaic Ventures and Lakestar.My co-founder and I built DealDesk, a peer-learning platform for the future of work which solved the problem of fragmented knowledge in remote-first organizations. Raised $100K in pre-seed funding and secured 6 pilot customers. Wound down the biz due to personal circumstances. To date one of the best learning experiences I've had in my career.

Went all in on partnerships after building out eA's partner program leading to 80% of my leads going from Outbound to Partner-sourced. Vidyard had made the strategic decision to double down on the Sales ICP on the tailwinds of the pandemic. Hired to build a services moat to make Vidyard the go-to video platform for sellers. Created and launched Vidyard's Sales Trainer Partner Program from 0-1 6 months. Leadership role (player/coach).Left after landing an opportunity to start my own venture.• Acquired and activated 63 channel partnerships, ranging from solo consultants and influencers to enterprise training corporations• Cross-functional role influencing all levels across Sales, Marketing, CX, Product & SLT• Built case for additional headcount, recruiting, onboarding and managing Partner Manager to support activation and growth of channel• Sourced, established and managed 3 of largest channel partnerships (Sandler Training, Corporate Visions, RAIN Group)• Helped implement best in class tech-stack to scale processes (Crossbeam, Partnerstack)• Drove thoughtleadership on video selling in the B2B sales community. Led to invitations to podcasts, premium features on Enterprise Sales Forum, the Adobe blog, private training sessions, 40+ virtual workshops and webinars on video selling, gaining exposure to 80,000+ salespeople• Owned the Adobe book of business representing $1.6MM in pipeline and $1.3MM in closed revenue

1 of first 2 SaaS AEs hired to transition company from unknown professional services firm of 15 to SaaS model, leading to their $16MM Series A fundraise 8 months later and 4 years later a merger with their top competitor LevelAccess. Learned complex, multi-departmental enterprise sales, closing net new seed deals in niche industry with F500 companies like Sephora, Whole Foods and Nike. Targeting GCs, CMOs, CTOs and CPOs. This role catapulted my growth.• #1 AE out of 6 in 2019, 104% to annual quota• Outbound prospecting and leading complex enterprise sales cycles with C-Level and Senior Executives in Fortune 500 (Product, Digital, Marketing, HR, Legal)• Spearheaded eA's first Partner Program, individually sourcing, signing, enabling and managing 7 net new strategic channel partnerships, resulting in $200K+ ARR closed revenue and >$30M ARR in TAM with zero Marketing budget. Key partners included PixelMedia, mobileLIVE, One Rockwell, Avantia• Evaluated and implemented tech stack to improve sales process: Outreach, Vidyard, Discover.org, ZoomInfo, LinkedIn Sales Navigator• Promoted company at global conferences like Collision and #a11yTO to drive leads• 20+ net new logos: Sephora, Whole Foods Market, Georgia-Pacific, Coty, Nike, Classpass, DevaCurl, Tatcha, Deckers Brands, LUSH Cosmetics, Toronto Star, The Honest Company, Talkspace, Bowlero, Hint, ResMed, Amplitude.

Led Canada's first and largest tech D&I nonprofit organization, cultivating a community of Toronto's best startups and tech talent.• Led Sponsorships & Marketing teams of 18+ volunteers• Recruited and built 2020 team through values-based framework• Built network of 45+ start ups, corporations and non-profit community partners in Toronto tech community• Led creative direction of Venture Out 2020 rebrand• Owned Shopify x Venture Out 2018 event attended by 150+• Built & grew relationships with strategic sponsors (Shopify, MaRS Discovery District, Wealthsimple, Loopio, Uberflip, Limelight, Security Compass, TWG & many more) developing high impact programming for 2018, 2019 and 2020 conferences attended by 630+Formerly: Content & Programming Associate (Nov 2017-Mar 2019)

• Top 5% AE• Mentored, coached and onboarded 14 new reps, decreasing ramp and accelerating time to productivity• Built official Hootsuite Commercial Sales process and documentation from scratch with Sales Leadership and L&D• Created and led weekly "Post-Mortem Mondays" to drive collaboration and 1:many learning on the why behind lost deals• 30+ net new logos: The Weather Channel, NYU, Toronto Star, Blue Diamond Growers, iProspect, Cohn&Wolfe, Swisher International and more.Left to try my hand at selling at a true startup.

First tech sales gig in the fastest growing business unit in the sales org. 5th AE on team that grew to 70+ AEs across NA, EMEA, LATAM + APAC. Sold complex, multi-product deals to companies up to $1B ARR across Retail, CPG, Higher Ed & Technology. Solutions spanned across Employee Advocacy, Social Selling, Social Marketing, Ads, Social Listening and Security & Compliance.

Expanded sales and marketing skillset. Sold and ran campaigns for 10 clients across social, digital, TV, radio, print, mobile, OOH.Left to move to Toronto and start my career in tech.• Introduced Hubspot Inbound Marketing, resulting in immediate increased customer engagement in highly competitive automotive market• Created new inbound strategy across content, social media and email, leading to spike from 397 to 10,496 conversions in client's AdWords campaign from year prior• Mentored and developed intern, resulting in promotion to AE within 3 months

First sales job. Hunted for net new business while expanding a book of 250+ SMB businesses, partnering with HR to CEOs. Owned design, copywriting and media buying of recruitment ads. Spearheaded agency change to go from Sales to Customer Driven.

Started my career in creative which informs my sales approach to this day.