Rachael Sullivan Email and Phone Number
With 20 years experience working in advertising and marketing on some of the worlds biggest brands - both client and agency side - you could say I'm a little obsessed with branding and marketing. In 2020 I got made redundant from the agency (yep, Covid) I was working at, having only just returned from maternity leave (Hard – yes. A blessing in disguise - absolutely). After much soul searching and freelancing, Kat Martin and I decided the best way to find our dream job was to create it for ourselves. So we set up on our own, and in September 2021 Theodore Communications was born.Theodore provides brand, marketing and social expertise for entrepreneurial businesses who want to scale-up their marketing. Creating strategies and tactics that nail your business objectives - or simply put, we help you get your marketing planning and social channels in order. We also partner with selected agencies to provide strategic know-how to spark brilliant creative-thinking.We are driven by a simple belief. You can be a great mum and build a business that inspires other entrepreneurs to create brands our kids will thank us for in the future. Want to take your marketing to the next level? Get in touch, we'd love to hear about where you are on your entrepreneurial journey. https://www.theodore.ltd/
Scaffold Coaching
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Executive Coach And And Facilitator And And Leadership Trainer And And Podcast Host And And FounderScaffold CoachingMisterton, Gb -
Co-FounderTheodore Sep 2021 - PresentYorkshire, Uk✨ At Theodore, we create award-winning work. That works. We’re here to help you get your brand, marketing, and content in order. Partnering with agencies and entrepreneurial businesses to create strategies and tactics that always nail the business objectives to deliver exceptional results. Because if it doesn’t, then why do it? 📈 Strategy first. ➡️ Everything else second. -
Executive Coach // Facilitator // Leadership Trainer // Podcast Host // FounderScaffold Coaching Jan 2016 - PresentUnited KingdomWe build better leaders. Scaffold Coaching provides executive coaching and leadership workshops to help leaders get the best outcomes for themselves, their teams and organisation.If you'd like to hear more about the coaching services we provide please get in touch for a chat. Or check out our podcast available on all podcast platforms by searching 'Building Better Leaders'. -
Strategy Director - Global3Rdspace - The Content Company Sep 2020 - Aug 2021Leeds, England, United KingdomStrategy director role working on Ernest & Young, NEC, Dext and Winning Appliances using insight, behavioural psychology and market and cultural trends to develop globally award winning content strategies and creative. -
Strategy DirectorIntermarketing Agency Sep 2016 - Aug 2020Leeds, United KingdomAs Strategy Director I was initially brought in to set up customer centric communications capability driven by data and insight to transform the agencies offering to existing clients and new business globally. My role included strategic positioning, competitor analysis, market positioning, gathering and articulating insights, creating propositions, developing seamless inside-out customer journeys and working with creatives on idea formation. I also launched the agencies CRM offering.Over the course of my time at IMA I worked on global brand and campaign strategies for adidas, Reebok, RSA, John Lewis, Helping Hands, Mercure Hotels, Kind and others. In addition to client work I ran the organisational culture and talent development strategy for all IMA employees across 7 offices. Development and delivery of the Leadership Academy & Tap Academy, annual training programme for IMA’s leaders, people managers and high potentials, covering design and delivery of modules, management of external and internal trainers. Development and delivery of the global IMA on-boarding program & management of the coaching program. -
Head Of 121 CommunicationsVodafone Australia Dec 2013 - Nov 2014North SydneyLeadership role managing all customer communications and digital performance for Vodafone Australia, heading up a team of ten.Key accountabilities:Digital marketing including performance media.First, Second and Third party data partnerships, 121 capability development and media attribution.Lead generation and prospect management.Customer communications lifecycle and campaign execution for welcome, early life, grow, retention.Sponsorship and management of Vodafone Firsts for Australia.Creative approval and review for all customer and 121 communications ensuring compliance complies with Global/Australian brand guidelines. -
Head Of Brand & Creative StrategyVodafone Australia Oct 2012 - Dec 2013North SydneyStrategic leadership role working on the brand transformation following the public backlash after the ‘Vodafail’ crisis in 2011 with the goal to align brand, strategy and culture internally. Key achievements:Brand recovery campaign strategy, creative idea and campaign delivery.Development of Brand Architecture, Core Purpose, Brand Values and new Tone of Voice.Produced Why Vodafone narrative.Delivered word of mouth strategy utilising activations to change customer perceptions of Vodafone. -
Digital Marketing Manager AcquisitionNews Ltd Jan 2012 - Oct 20122 Holt Street, SydneyPart of the group marketing team that launched Paid Content in Australia, with a specific focus on digital acquisition.Creative lead on Herald Sun Paid Content campaigns. Strategic media planning across owned and paid media.Social media strategy & SEM strategy management. -
Digital And Social Marketing Manager (Secondment)Qantas Nov 2010 - Dec 2011Mascot, SydneyMarketing lead on Qantas global sponsorship and content leverage campaigns, including Qantas Wallabies activation campaign for the Rugby World Cup, Oprah’s visit to Australia and YouTube Symphony Orchestra (2011).Key Achievements:July 2012 - Cannes Lions Gold Award for Branded Entertainment. July 2012 - Cannes Lions Bronze Award for Media planning. The Great Crusade totalled more than 20 million views, with 70% exposed agreeing it increased their interest in visiting New Zealand. The fictitious reporter ‘Toby Withers’ picked up an Emmy nomination for Digital Fiction. -
Account DirectorOgilvy & Mather Feb 2010 - Dec 2011Sydney, AustraliaStrategic planning role on Qantas business, working with creative teams to deliver creative solutions to communications briefs to launch a new way to fly - Faster, Smarter, Check-in. Developed tiered DM launch packs with designer Marc Newson including Qantas cards and Q bag tags to 800,000 frequent flyers achieving a 40% new product uptake in the first year.Management of new branding for Next Generation Check-in and Qantas Cards.Lead strategy for social media and content marketing. -
Senior Marketing ExecutiveBritish Airways Aug 2006 - Jun 2009Heathrow, LondonI had two roles at British Airways, a TTL campaign management role on the brand communications team, and a Global B2B marketing role on BA World Cargo leading all marketing for Africa, India and the Middle East. -
Marketing ExecutiveJcdecaux Jun 2005 - Aug 2006London, United Kingdom -
National Sales CoordinatorCbs Outdoor Jan 2004 - Jun 2005London, United Kingdom
Rachael Sullivan Skills
Rachael Sullivan Education Details
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Distinction -
Danum Academy, Doncaster, United KingdomA, A, A
Frequently Asked Questions about Rachael Sullivan
What company does Rachael Sullivan work for?
Rachael Sullivan works for Scaffold Coaching
What is Rachael Sullivan's role at the current company?
Rachael Sullivan's current role is Executive Coach and and Facilitator and and Leadership Trainer and and Podcast Host and and Founder.
What schools did Rachael Sullivan attend?
Rachael Sullivan attended University Of Sydney, Lancaster University, University Of Minnesota - Carlson School Of Management, Danum Academy, Doncaster, United Kingdom.
What skills is Rachael Sullivan known for?
Rachael Sullivan has skills like Direct Marketing, Web Marketing, Online Marketing, Brand Development, Digital Strategy, Team Management, Digital Marketing, Advertising, Integrated Marketing, Strategy, Media Planning, Online Advertising.
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