Rachael Sullivan Email & Phone Number

Misterton, Gb

Yorkshire, Uk

✨ At Theodore, we create award-winning work. That works. We’re here to help you get your brand, marketing, and content in order. Partnering with agencies and entrepreneurial businesses to create strategies and tactics that always nail the business objectives to deliver exceptional results. Because if it doesn’t, then why do it? 📈 Strategy first. ➡️ Everything else second.

United Kingdom

We build better leaders. Scaffold Coaching provides executive coaching and leadership workshops to help leaders get the best outcomes for themselves, their teams and organisation.If you'd like to hear more about the coaching services we provide please get in touch for a chat. Or check out our podcast available on all podcast platforms by searching 'Building Better Leaders'.

Leeds, England, United Kingdom

Strategy director role working on Ernest & Young, NEC, Dext and Winning Appliances using insight, behavioural psychology and market and cultural trends to develop globally award winning content strategies and creative.

Leeds, United Kingdom

As Strategy Director I was initially brought in to set up customer centric communications capability driven by data and insight to transform the agencies offering to existing clients and new business globally. My role included strategic positioning, competitor analysis, market positioning, gathering and articulating insights, creating propositions, developing seamless inside-out customer journeys and working with creatives on idea formation. I also launched the agencies CRM offering.Over the course of my time at IMA I worked on global brand and campaign strategies for adidas, Reebok, RSA, John Lewis, Helping Hands, Mercure Hotels, Kind and others. In addition to client work I ran the organisational culture and talent development strategy for all IMA employees across 7 offices. Development and delivery of the Leadership Academy & Tap Academy, annual training programme for IMA’s leaders, people managers and high potentials, covering design and delivery of modules, management of external and internal trainers. Development and delivery of the global IMA on-boarding program & management of the coaching program.

North Sydney

Leadership role managing all customer communications and digital performance for Vodafone Australia, heading up a team of ten.Key accountabilities:Digital marketing including performance media.First, Second and Third party data partnerships, 121 capability development and media attribution.Lead generation and prospect management.Customer communications lifecycle and campaign execution for welcome, early life, grow, retention.Sponsorship and management of Vodafone Firsts for Australia.Creative approval and review for all customer and 121 communications ensuring compliance complies with Global/Australian brand guidelines.

North Sydney

Strategic leadership role working on the brand transformation following the public backlash after the ‘Vodafail’ crisis in 2011 with the goal to align brand, strategy and culture internally. Key achievements:Brand recovery campaign strategy, creative idea and campaign delivery.Development of Brand Architecture, Core Purpose, Brand Values and new Tone of Voice.Produced Why Vodafone narrative.Delivered word of mouth strategy utilising activations to change customer perceptions of Vodafone.

2 Holt Street, Sydney

Part of the group marketing team that launched Paid Content in Australia, with a specific focus on digital acquisition.Creative lead on Herald Sun Paid Content campaigns. Strategic media planning across owned and paid media.Social media strategy & SEM strategy management.

Mascot, Sydney

Marketing lead on Qantas global sponsorship and content leverage campaigns, including Qantas Wallabies activation campaign for the Rugby World Cup, Oprah’s visit to Australia and YouTube Symphony Orchestra (2011).Key Achievements:July 2012 - Cannes Lions Gold Award for Branded Entertainment. July 2012 - Cannes Lions Bronze Award for Media planning. The Great Crusade totalled more than 20 million views, with 70% exposed agreeing it increased their interest in visiting New Zealand. The fictitious reporter ‘Toby Withers’ picked up an Emmy nomination for Digital Fiction.

Sydney, Australia

Strategic planning role on Qantas business, working with creative teams to deliver creative solutions to communications briefs to launch a new way to fly - Faster, Smarter, Check-in. Developed tiered DM launch packs with designer Marc Newson including Qantas cards and Q bag tags to 800,000 frequent flyers achieving a 40% new product uptake in the first year.Management of new branding for Next Generation Check-in and Qantas Cards.Lead strategy for social media and content marketing.

Heathrow, London

I had two roles at British Airways, a TTL campaign management role on the brand communications team, and a Global B2B marketing role on BA World Cargo leading all marketing for Africa, India and the Middle East.

London, United Kingdom

London, United Kingdom

Master'S Degree, Coaching Psychology, Distinction

Bachelor'S Degree, Marketing/Usa, 2:1

Bachelor'S Degree, Marketing, 3.9 Gpa

High School, Mathematics, Economics, History, A, A, A