Creative and data-driven communications professional with skills in the fields of digital marketing, content strategy, social media, and public relations. Experienced in managing marketing projects from conception to completion. Passionate about learning, creating meaningful connections, and exceeding limits.
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Marketing ManagerInoreader Oct 2022 - PresentSofia, Sofia City, Bulgaria• Building and executing the marketing strategy of Inoreader• Copywriting and planning for all existing channels (social media, website, blog, email, push notifications)• Managing relationships with media outlets, influencers, and customers• Coordination of marketing efforts within the internal team• Analysis of markets and competitors -
Content ManagerStorytel Jun 2021 - Oct 2022Sofia, Sofia City, Bulgaria• Development, promotion and curation of the audiobook catalog in the Storytel app• Selection of trending titles to highlight in marketing campaigns, newsletters and lists• Analysis of internal and external data to develop a deep understanding of trending content• Close work with the Global Ingestion team to make sure new titles are imported correctly• Contribution to the dialogue with local publishers and aggregators -
Digital Marketing ExpertImpresia / Panda Com Ltd. Jul 2019 - Oct 2022Sofia, Bulgaria• Development, implementation and management of the company's social media strategy• Optimization of company pages within digital platforms such as Facebook and Instagram• Content creation, community management and moderation of user-generated content• Communication with industry professionals and influencers via social media• Planning, execution, analysis and optimization of paid search and social media ads• Regular market research and detailed analysis of the competiton in the digital field
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Marketing & Advertising SpecialistEgmont Publishing, Bulgaria Sep 2016 - Jul 2019Sofia, Bulgaria• Active participation in the planning and execution of the company's marketing strategy• Suggestion, preparation, coordination, tracking and reporting of communication campaigns• Event management, PR and media relations• Content creation, social media and influencer marketing management• Development and maintenance of strategic long-term B2B partnerships -
Assistant, Fiction And Non-Fiction BooksEgmont Publishing, Bulgaria Nov 2015 - Sep 2016Sofia, Bulgaria• Market research, selection and proposal of potential publishing opportunities• Negotiation and acquision of licensing rights• Administration and tracking of licensing contracts• Communication with literary agencies and foreign licensing partners -
Translator & EditorEgmont Publishing, Bulgaria Nov 2014 - Oct 2015Sofia, Bulgaria• Translation of children's books produced by Disney, Mattel and Hasbro• Editing and proofreading• Design coordination
Rada Raitcheva Education Details
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Public Relations -
High School Diploma
Frequently Asked Questions about Rada Raitcheva
What company does Rada Raitcheva work for?
Rada Raitcheva works for Inoreader
What is Rada Raitcheva's role at the current company?
Rada Raitcheva's current role is Marketing Manager at Inoreader.
What schools did Rada Raitcheva attend?
Rada Raitcheva attended Sofia University St. Kliment Ohridski, American College Of Sofia.
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