Radek dedicated last 20 years of his professional life to loyalty programs. He became one of the most skilled practitioners within the loyalty industry in Central Europe. His experience has been successfully exploited by companies looking to create programmes from scratch or who simply wish to use an experienced eye to evaluate an existing scheme.Received a distinction Certified Loyalty Marketing Professional (CLMP) from Board of Regents of the Loyalty Academy. This commediation was viewed as warranted by the Board in light of some or all of the following personal accomplishments: "Your lifetime commitment, passion and achievements with regards to the loyalty marketing industry".Radek has all the knowledge and capabilities to address all the core subjects that surround a successful loyalty scheme such as customer segmentation, multichannel communications, reward strategy, coalition loyalty and loyalty performance management.He started his independent consultancy career in 2010 serving dozens of clients in the area of loyalty marketing. Nowadays he works as a managing partner of Pricewise, company specialised on customer programmes, direct marketing and pricing solutions. Pricewise clients operate in retail, hospitality and financial services in Central European countries. Started his loyalty career with the Bata Shoe Company. He was responsible for running and developing Bata’s loyalty programmes in Central Europe for 12 years. Radek is creator of long term successful loyalty program Bata club (launched 1999) and coalition loyalty program RENOME. Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers. Also leads CRM course on his Alma Mater The Thomas Bata University in Zlin.