Commercial Head for the largest BU - Decorative Paints of the 14,000+ Cr. company with an annual outlay of Rs.1000 Cr+ for Marketing, Retailing, Services & Business Innovation verticals | Project Lead for initiating and driving Cost & Process Excellence. - Supporting the Executive Leadership by proactively addressing business challenges, designing new operating models and financial strategies for revenue enablement and improved opportunities. - Managing a team of 3 Managers, 5 Executives, 29 Officers and 8 Outsourced Employees.- Holds the credit for restructuring the operational infrastructure, formulated plans for business growth, evaluated the success of various projects / programmes or various innovative initiatives in boosting business profitability.- Restructured the Logistics and Distribution Infrastructure related to FG import of Rs.200 crores per year including express delivery for wallpapers. It significantly reduced the overall cost and delivery time at customer point.- Instrumental in establishing a Greenfield Integrated Marketing Warehouse of 90000 sq. ft., first of its kind in the industry; digitized the distribution of 2500+ SKU of marketing collaterals, achieved savings of Rs 10 cr per year.- Created a large ecosystem of 800+ marketing vendors to deliver goods and services throughout India with optimum cost and service assurance; achieved savings of Rs 20 Cr per year through this centralization process.- Launched “Channel Financing Program” for Asian Paints Dealers with Indusind Bank, first in Paints Industry.- Steering End to End Life Cycle Management of 2500+ Outsourced Manpower spread across the country.- Statutory Compliance for all 32 establishments across the country; seamless transition of GST for 800 vendors.- Pivotal in establishing a new line of business covering key implements (Tools, Brushes) of paints industry.- Achieved Annual budgetary plans for 3 consecutive years through systemic review and control mechanism.

Led the Commercial and Administrative functions for the Country; spearheaded All India Depot Operations with total 110 depots and Annual Sales Value of more than Rs.12000 Cr.; ensured last mile delivery to a large set of over 40000 dealers within the stipulated delivery time and stringent service deliverables consistently.- Successfully implemented 5 year Infra roadmap for depots and managed 55 million sqft warehouse space.- Ensuring smooth & robust operations linked with Distribution, Warehousing and CFA Management all across India.- Accounting, Validation and Control of all Trade Discounts, Schemes, Gifts / Business Promotions for channel.- Provided vision & leadership to a large in-house team of 200+ employees (8 Managers, 18 Executives, 200+ Officers) and 3000+ CFA outsourced Manpower, established systems & processes; excelled in delivering outcomes. - Efficiently managed Budgeting, review and cost controls of Sales commercial overheads of more than Rs 800 Cr.- Drove cost optimization programs for operational/Financial efficiencies and driven savings of more than 15 crores.- Launched “Samanvay” a highly successful program to connect with all 70 Professional CFA’s across the country.- Instigated WMS (Warehouse Management System) and OTM (Oracle Transport Management) all throughout. - Established new industry benchmarks by strengthening the commercial framework and achieving cost efficiencies along with excellence in delivery operations. - Drove operational excellence initiatives and was successful in introducing reforms in the commercial processes by building collaborative synergies, effective budgeting and cost control initiatives.

- Corporate Auditor for Sales, Marketing, Mfg. other Corporate Functions like Finance, Shared Service Centre and 24 International Subsidiaries and reported to Chief Inter Auditor (CIA) of the Asian Paints Group.- Distinction of successfully setting up Concurrent Audit at SSC handling payments of more than Rs 8000 Cr.- Implemented agile & process driven method for stock taking at depots (3000 SKU) from 4-5 days to 1-2 days.- Partnered with business to put in Annual Contest for business team enhancing controls and compliances and also achieved cost savings of more than 10 Cr.

- Spearheaded the commercial operations for East India & Andhra Pradesh comprising 13 branches with annual turnover of Rs. 500 Cr | Professionalized the CFA Setup and replaced the old CFA system. - Instrumental in achieving 25% YoY growth by maintaining harmonious work environment in highly complex East zone with enormous labour / IR issues, maintain effective liaison which Trade Unions; ensured zero man day loss. - Handled all commercial and business finance activities in North India comprising of 23 branches with Annual Turnover of Rs.600 Cr | achieved cost efficiencies and a significant reduction in costs by win-win negotiations.- Streamlined the C&F and godown operations of all depot locations. Handled Sales accounting including collections and input accounting, Budgeting and monitoring all capital expenditures for the division.

-Managed complete Sales Accounting / Business Finance function for Northern Zone of Sterlite Copper Division; independent responsibility for total Letter of Credit Sales (Approx. Rs.1000 Cr annually), debtors & credit control.