Radhiah Ibrahim Email & Phone Number

Lead the team designing engagement strategies for complex and sensitive MOM policies across cross-functional teams, aligned to communications messages and strategiesPolicy areas: Local workforce, foreign workforce and HR sectorStakeholder groups: All segments of the local workforce, Trade Associations and Chambers (TACs), platform workers, foreign C-suite professionals and HR professionals across multiple industriesEngagement modes: Dialogues, co-creation projects, focus group discussions, citizen panelsLead Malay translator in MOM’s Translation TaskforceConcurrently part of MOM’s Translation Taskforce specialising in Malay-English and English-Malay translation for public communications materials. Was one of the two officers selected to go to Brunei for a Translators’ Immersion Programme

Singapore

Crisis communications, issues management, media relations, social media, strategic communications, stakeholder engagement and marcomms for Malay/Muslim matters

Singapore

Media relations, speechwriting, manage social media posts and pages, craft messaging for policies, specifically for Malay/Muslim mattersSentiment analysis using tools like Amobee and Isentia

Singapore

Media relations, speechwriting, craft social media posts, craft messaging for policies

Singapore

Managed the Marketing and Communications efforts for this social enterprise to encourage Malay/Muslims to upskill and professionalise.

Singapore

Client: National Library Board (NLB)• Spearhead content creation and community management for NLB’s Facebook pages – S.U.R.E. Singapore and irememberSG • Analyse performance through Facebook Insights and propose recommendations for content optimisation

Singapore

Client: Nestle Singapore• Executed the “Celebrate Ramadan with CERELAC!” campaign• Managed sentiments promptly and effectively and recommended real-time content opportunities• Estimated reach: 17,000 Malay-Muslim mothers in Singapore

Singapore

Clients: AIA Singapore, Singtel, Scripps Networks Interactive, Kelly Services, Fullerton Fund Management, Good Virtues Co., Unilever• Liaised directly with media and successfully pitched several features on key media• Wrote two feature articles, curated content, crafted copy and styling for Good Virtues Co’s website• Managed and developed content for AIA Singapore’s social media pages and coordinated three SG50 contests• Gathered insights on Muslim consumers and provided recommendations on this target audience for Unilever• Wrote a section of an internal communication toolkit for Singtel’s Community of Practice

Bachelor’S Degree, Mass Communication/Media Studies, Second Class Honours (Upper Division)

Activities and Societies: Media Relations Officer for ADdiction (NTU's Advertising Society), Overseas Community Involvement Programme.

Bachelor’S Degree, Mass Communication/Media Studies

Exchange Programme - Funded by Yayasan MENDAKI and Lee Foundation

Gce A Levels (Arts)

Activities and Societies: Project Coordinator (ExCo member of the 34th Students' Council), MOE Humanities Scholar Attained 4 As (General.