As a client consulting executive at India's leading digital marketing and online advertising agency, my core responsibility was to handle the marketing needs of some of the biggest brands, delivering a complete digital strategy, launching campaigns/products & evaluating effectiveness.•Being the main POC between agency and the client, ensured strong client relations and managed the 360 digital media consultancy, in addition to working with the mainline agency of the client.•Monitoring… Show more As a client consulting executive at India's leading digital marketing and online advertising agency, my core responsibility was to handle the marketing needs of some of the biggest brands, delivering a complete digital strategy, launching campaigns/products & evaluating effectiveness.•Being the main POC between agency and the client, ensured strong client relations and managed the 360 digital media consultancy, in addition to working with the mainline agency of the client.•Monitoring the brand’s social channels and maintaining its image in the social space. •Conduct in-depth research; prepare detailed reports (daily, weekly, monthly, event based)and review the campaign effectiveness, together with competition marketing analysis, identify market challenges/opportunities and make recommendations to act. This involved coordination with other internal teams (creative, technology, social, media, etc) of the company in order to get maximum campaign effectiveness. Show less

•Single-handedly ensured fulfillment of contract objectives for Manila, Turkey and Western India. Primary objectives included generation of revenue for clients via execution and management of online ad campaigns, analysis of daily reports on advertisement views and clicks, and improvement of campaigns on a continual basis to meet the ever growing and ever changing needs and goals. This also involved coordination with other divisions of the company so as to achieve maximum operational… Show more •Single-handedly ensured fulfillment of contract objectives for Manila, Turkey and Western India. Primary objectives included generation of revenue for clients via execution and management of online ad campaigns, analysis of daily reports on advertisement views and clicks, and improvement of campaigns on a continual basis to meet the ever growing and ever changing needs and goals. This also involved coordination with other divisions of the company so as to achieve maximum operational returns.•Designed, developed and implemented for the entire company software for the proper documentation and holding of all client related records in order to improve efficiency, minimize internal communication and ensure correct revenue settlement.•Initiated, piloted and successfully put in place a project to analyse the renewal and drop in client contracts and the corresponding impact on Zomato's revenues. Presented the results of the analyses on a monthly basis and embedded the process into the system as a key parameter in client identification and strategic planning.•Learnt the science of assimilation and analysis of data via a project which analysed the performance and success of different products across different regions. Show less

•Placement team coordinator, Jesus and Mary College