Reported directly to India D2C head of Reckitt. Handled D2C business and marketing – increased website conversions and created social media campaigns – creatives and communication• Increased website traffic by 84%, AOV by 15% & order volume by 38% for “Finish” over previous period, by optimising paid campaigns• Increased website traffic by 120% for brand “Healthy Home”, by drafting brand communication content for SMS, web & social media• Created product bundles for “Finish” brand through market research & Shopify Data Analysis and listed on website & ecommerce platform

Increased client’s digital commerce business through specialised digital strategy for different platforms – Website, Google Ads, Amazon, Facebook, & Instagram : • Increased client revenue by 17% through end-to-end management of performance marketing campaigns on Facebook & Google Ads• Boosted Amazon order volume by 30% & improved feedback score by optimising e-commerce listing, A+ content, and cross & up selling• Reduced website bounce rate by 20% by optimising user journey on their D2C website via modified content & improved User experience• Curated content strategy for social media, leveraged story-telling focusing on brand’s purpose, led to increased social media engagement

Improved brand equity via ATL and BTL Campaigns, launched intellectual property and managed 15 agencies alongside vendors & partners- Contributed to brand equity by increasing 'brand love' by 12.5 % in two months through ATL & BTL Campaigns- Led creation and launch of the brand's always on intellectual property 'Grofery Talks'- Led tactical campaigns involving influencer marketing, digital marketing, video content curation, and BTL activity- Conducted qualitative research including FGD for 24 people to understand their state of mind for different type of content- Analysed 'Brand Track' & internal 'Perception Tracking' report to understand campaign impact and brand imagery- Coordinated with cross-functional teams & handled internal and external communications, including agency management, vendor management & community partner collaborations

Performed market research in consumer sensory analysis for new product innovation or improve existing health focused Green Tea product, brand “Eco Valley” :– Scouted 87 respondents to conduct primary research for sensory analysis of four GreenTea flavours across India– Designed a detailed survey questionnaire for the sensory analysis of four green tea flavours– Ensured collection of unbiased responses due to cultural barriers across India through theapplication of sampling methods– Single-handedly managed end-to-end timely distribution of product samples to therespondents by coordinating with the key stakeholders- respondents, brand manager,delivery vendors, etc.– Derived consumer insights with help of qualitative & quantitative research to understand the scope of product improvements– Identified the possible causes & effects of consumption behavior of specific green teaflavors and recommended communication idea for the same– Performed competitor analysis to identify reasons for the most preferred brand– Recommended final product improvisations and new product development based onresearch data to stay relevant to consumer preferences and a better consumer experience.– Facilitated that all respondents get their green tea boxes as incentives for being a part ofthe research

Managed digital campaigns of multinational key accounts of the organisation, generating revenue worth ~USD 1,00,000 for the company :Roles & Responsibilities :Worked with two different clients. One was a global e-commerce giant's Ad Network and another was a global Ad Agency, both based out of US.Ad Network:– Screening and selecting merchant accounts post their registration on the Ad Network– Campaign Monitoring– Handling communication with the merchants directly using CRM tools– Advising merchants on optimisation. Accounts value ranging between $500 to $10,000– Drafting a set of parameters based on datasets as per which the merchant accounts should be allotted to partner accounts resulting in a more systematized work.– Efficiently involved in wrapping up the process as the client was sunsetting its businessAd Agency: – Working on Social Media Campaigns as a third party, including:‣ Social Media process setup as a third party agency‣ Campaign Setup (Facebook, Twitter and LinkedIn) ranging between $1,200 to $ 20,000‣ Campaign Monitoring (Facebook)‣ Campaign Optimisation (Facebook)‣ Weekly and Monthly reports along with insights (Facebook, Twitter, LinkedIn, Snapchat, Oath, Amazon DSP, LiveRamp, and DV360)‣ Advising client on better campaign performance (Facebook)– Direct point of contact for the client for their requirements– Training and mentoring an intern as a backup resource– Working on Google Campaign Manager's (DCM) trafficking requests– Suggesting process improvement plans

Handled 5+ east India clients, across industries (FMCG, Tech, Retain, Real Estate & Steel), managed a team of 14 and ensured timely deliverablesRoles & Responsibilities :– Holistic Social Media Management for both big and small clients (Industry: Steel, Real Estate, Education, FMCG, Tech), including: ‣ Campaign Planning ‣ Campaign Setup ‣ Campaign Analysis ‣ Allocating budget ‣ Copywriting ‣ Creating Social Media Calendar ‣ Managing Social Media Account (Platforms including Facebook and Instagram) ‣ Campaign Reporting– Handling internal communication to get creatives done on time– Coordinating with the creative team about the required graphics– Handling external communication with clients to understand their needs– Google Ads campaign setup and analysis for a leading Newspaper company and a local Real Estate company– Managed YouTube and Social Media accounts of a Tollywood Production Company– Curating Newsletters for a steel brand– Content Writing for the firm's own website– Website planning for the firm

Roles & Responsibilities :It involved end-to-end management of the InternApp, including :– Improving the product's interface– Introducing new tasks and modifying the old ones– Accumulating informative articles and videos to help interns leverage most of the virtual internship programme– Curating content for making the InternApp engaging (including videos - sample link below)– Organising the internship programme more effectively– Posting about internships on job portals and selecting interns from a vast pool of applicants– Reviewing tasks performed by interns and providing them with adequate feedback– Handling internal communications within the team of 10 to ensure that the App is running smooth, graphics are eye-catching, content is engaging and feedback to the interns are given within the estimated time as promised– External communication with the interns to ensure their doubts are resolved– Collecting feedback from the graduating interns about the programme– Creating a customised virtual internship programme like the InternApp for other brands in fashion and e-commerce industry from scratch– Coordinating with the client to understand their requirements and build the internship programme accordingly– Reporting to the client about the performance of the programme

Roles & Responsibilities :This internship focused on the InternApp, a startup founded by the founder of releaseMyAd. It aimed at providing internship opportunities to students across the nation with the help of an App. It was a virtual internship programme which involved the following tasks:– Social Media Marketing– Building SEO– Content Writing– Copywriting– Business Development– Teaser Promotion– Market Research– News Jacking– Meme marketing– Infographics– Video makingRecognized as the best intern in a batch of 15. This fetched her a full-time role in the organisation.

Roles & Responsibilities :– Gathering sponsorships for a Holi Event– Creating decks to pitch clients about the start-up's offerings– Preparing press kit for conferences– Drafting Press Releases to be sent to media houses– Reaching out to and following up with news channels & reporters to cover events– Post-event work of creating reports