I come with 23 years of experience in empirical research and analytics as well as academics, focusing on various industries such as telecom, IT/ITES, healthcare, transport, retail, hospitality services, and market potential surveys for SMEs. Has worked with Ericsson India, Trianz, Parkes and Rao Research International in varying roles. Was associated with University of Pardubice, Czech Republic and University of Plymouth (UK) as a Senior Researcher pursuing Post-Doctoral research in transport management, exploring passenger behavior. Holds doctorate in retail management. Is also a trainer for management executives and has experience in providing consulting services to small and medium sized companies.I have worked with eminent B-schools such as UPCE, IIMB, IFIM Business School and Alliance University teaching, guiding and mentoring Postgraduate students. Key roles played in career • Consumer and Business Research • Training & Consulting• Teaching & MentoringStatistical Software knowledge • R and IBM SPSS (data coding, entry and analysis) • Smart PLS and LISWIN 8.54 (for predictive analytics and predictive model development)Research Expertise • Predictive Analytics based decision models for strategic decision making• Primary (empirical & observational) and Secondary (reviewing databases & published data) Research designing • Questionnaire designing, data collection, data entry, analysis and interpretation• Personal, online and telephonic interview designing for qualitative research • Market potential surveys, comparative studies, in-depth interviews and observational research • Market entry strategies for new companies based on market potential surveys• Formulating Business strategies for corporates based on market research resultsResearch work carried out as a part of PhD and Postdoc include domestic and international consumers spanning Telecom, Retail, Transport, Insurance verticals.