Radiance Basden, Mps, Cpt, Ryt Email & Phone Number

Washington, Dc, Us

Washington, Dc

Rooted in Radiance is a health & wellness consulting firm that focuses on collective wellbeing through holistic programs tailored towards mindfulness and mental resilience.We help you champion your well-being.Trusted by leading companies and organizations such as Capital One, Mental Health America, the DC Government, and lululemon, Rooted in Radiance has become a valued partner in enhancing employee productivity and community wellness. As organizations navigate today’s health and wellness-focused landscape, our solutions offer both on-site and virtual programs specializing in stress reduction, training, fitness, team-building activities, and stress management workshops. We seamlessly integrate meditation, breathwork, and yoga into these offerings to promote holistic well-being and resilience.We offer a range of programming designed for both on-site and virtual settings, emphasizing stress reduction, mental health, and immersive wellness experiences. Our solutions include culturally tailored holistic health discussions, mindfulness training, team-building initiatives, and stress management workshops. These workshops integrate meditation, breath work, and yoga practices to empower individuals and teams towards holistic wellness and peak performance.

Washington, Dc, Us

Vancouver, Bc, Ca

As a Lululemon Ambassador, I advocated for the brand’s values of wellness, fitness, and community engagement. I led and curated events, classes, and workshops to promote active living, sharing my passion for health and mind-body optimization with the community, while providing valuable feedback to strengthen Lululemon’s connection to the local fitness and wellness scene.I facilitated over 10 style sessions that centered around BIPOC individuals, bridging gaps and dismantling stigmas around representation within the brand. These sessions created a welcoming space to celebrate diverse perspectives and redefine what wellness looks like. Through personalized styling, open dialogue, and authentic storytelling, each session empowered attendees to see themselves reflected in the brand’s values. My mission: Create greater inclusivity and a sense of belonging in wellness and lifestyle spaces.

Santa Monica, California, Us

September 2021, I took a bold step and embarked on a career sabbatical in response to workplace discrimination. This decision launched me into an extraordinary journey across Ghana, Zanzibar, and Ethiopia—homelands rich with my heritage. Starting with volunteer work in a remote village, I found myself transformed by the experience, seeing the world, and my purpose, through a new lens. Fast Forward, this sabbatical became a pivotal chapter in my life, inspiring me to help others embrace their own unique paths to well-being in the workplace.

Santa Monica, California, Us

• Co-Founder and Programming Chair of Macerich’s Diversity, Recognition, Enrichment, and Awareness at Macerich (DREAM) Team, which serves as an employee resource group (ERG) dedicated to supporting diversity, equity, and inclusion (DE&I) initiatives• Developed company wide inclusivity programming by identifying areas of improvement, introducing educational opportunities, reinforcing training programs, fostering ideation through open forums, and celebrating employees' intersectionality through workplace events• Designed DEI business resources for Macerich’s corporate marketing team to promote the diversity of our tenants and communities and encourage inclusiveness-based events that bring our clients and their consumers together, such as Black History Month and Women’s History Month• Introduced and built a Retailer and Tenant Demographics Survey which captures current tenant demographic data, provides marketing opportunities to further amplify tenant stories, promotes retailers, and identifies areas of opportunity to broaden tenant diversity mix• Influenced and partnered with executive leadership and stakeholders to adopt the REAP (Real Estate Associate Program) recruiting practices which focuses on advancing DE&I in the commercial real estate industry through education, mentorship, and partnerships

Santa Monica, California, Us

• Executed national media and event buys, including transitioning leads to clients in an expedited fashion and driving brand relationships and client sales goals by highlighting profitable inventory• Averaged 100% growth in new client media bookings YOY with top media clients including Abercrombie, Helzberg, Armani, Pandora, Victoria’s Secret, Puma, and JD Sports• Secured $1,000,000 annually in new and recurring revenue through targeting media programs valued at $15,000+, utilizing the Ayuda media inventory system and RFP program management• Diversified Macerich’s clientele and scope by identifying new clients, maintaining exceptional relationships with existing clients, creating new strategic media opportunities from inception to final negotiation, and analyzing campaign metrics• Delivered the highest media revenue growth nationally in 2018 with volume growth of 284% and currently the YOY top performer, with over $3.1 million in secured media revenue during tenure

Alexandria, Virginia, Us

• Served as the event sponsorships and partnerships manager for Fortune 500 companies including booking and securing ten experiential tours for GEICO across the United States• Led the sourcing, negotiating, and contracting of over 100 venue, sponsorship, and partnership agreements to help meet GEICO’s marketing objectives and maximize value for their investment• Managed and negotiated a $500k annual budget for experiential marketing including sponsorships, partnerships and permits• Advocated the development of new business proposals, identified strategies to maximize cost efficiency, and communicated with internal teams and clients to provide daily updates, schedules, and reports

Washington, Dc, Us

Organize and execute game-day promotions, marketing, and entertainment during Georgetown University home basketball games at the Verizon Center including: helping set up and break down game operations, managing customer and fan relations and acting as the band & cheer liaison during the NCAA Men's Basketball Sweet 16 and Elite Eight.

Washington, Dc - District Of Columbia, Us

• Developed and executed ACE’s overall digital communications efforts designed to meet the needs of ACE members specifically focusing on managing three areas: email marketing, email analytics and social media engagement• Managed over 100 email campaigns, designed and email communication materials, and developed a council wide email-marketing calendar• Created and implemented the Council’s first social media plan including integrating ACE’s social media channels within email marketing strategies and building the Council’s LinkedIn presence boosting the Council’s visibility across multiple platforms• Assisted in the coordination of schedules and timelines with departments across the Council increasing collaboration and efficiency between departments• Produced reports and analysis including information on registration rates, evaluations, budgets, open rates and click through rates on ACE's email campaigns to help the marketing team refine its email marketing strategies• Wrote, reviewed, and edited reports for clarity, consistency, and conformance to ACE style guidelines

New York, New York, Us

Performed managerial responsibilities and account services for the Coca-Cola and SunTrust accounts and worked with the National Urban League Conference event activation under the Army account.

London, Gb

New York, Ny, Us

Performed managerial responsibilities under the REI account including: generating a competitive project recap using Competitrack and various social media outlets, updating and distributing print and broadcast traffic instructions to various publications, creating and revising Ad code sheets for various campaigns, attending leadership and training seminars, attending meetings about REI’s future market growth and upcoming campaigns, constructing a visual board showcasing the creative advertisements for REI’s 2011 New York launch, operating the Atlanta Highway system to update print specifications and related jobs and transferring images from REI’s image portal to BBDO’s server in order to efficiently access images.

Columbia, Sc, Us

Researched statistics and fresh, innovative ways to market Gamecock Sports, engaged in community outreach for promotional efforts and distributed sports marketing materials throughout the area.

Master Of Professional Studies, Sports Industry Management

Diversity And Inclusion Certificate, Intercultural/Multicultural And Diversity Studies

Advertising, Advertising, Sport And Entertainment Management, Marketing

Education record