Als senior product owner/lead voor de ANWB hebben we met een groot team (data)engineers de 'DataHub' gebouwd: een centrale volledig cloud based omgeving (AWS). Van strategie tot implementatie een volwaardig platform neergezet, zodat de verschillende business lines binnen de ANWB organisatie (Hulpverlening, Finance, Unigarant, etc.) data gedreven insights, producten, realtime applicaties, Machine Learning modellen & apps kunnen realiseren voor de meer dan 5 miljoen klanten. Super project.

Working with the Gigstarter founders & team to prepare for scale up and accelerate growth. Gigstarter ('The live music engine') is a fast growing online platform for live music bookings, fully operational in eight key west-European markets.

Working with a team of the most talented Data Scientists in the industry to create, innovate and accelerate the use of Machine Learning, (Text) Analytics and Realtime Engineering in KPN's business of today and beyond. What's really cool, is that we get to experiment and initiate projects in multiple area's: marketing, security, operations, risk, iTV, new propositions... At the same time we need to "evangelize" what we do: explain and connect, find new business opportunities, fail. We're open to… Show more Working with a team of the most talented Data Scientists in the industry to create, innovate and accelerate the use of Machine Learning, (Text) Analytics and Realtime Engineering in KPN's business of today and beyond. What's really cool, is that we get to experiment and initiate projects in multiple area's: marketing, security, operations, risk, iTV, new propositions... At the same time we need to "evangelize" what we do: explain and connect, find new business opportunities, fail. We're open to share with and help other companies... don't hesitate to contact. Show less

Aansturing breed team van analisten (online analytics, modelling, consumer insights, marketing automation). Consumer Analytics is dé plek binnen KPN waar data science wordt toegepast op (strategische) marketing vraagstukken. Midden in Agile transformatie met maximale focus om waarde uit analytics te halen. Interim rol.

KPN New Business is all about creating the business of tomorrow for KPN.In an interim product owner role, I help kickstarting the mCommerce team, transforming to an agile way of working, while developing value propositions, go2market strategies, and search and qualify new business opportunities in the broad mCommerce space.

Aansturing en (door)ontwikkeling van het programma "Data Driven Customer Interaction" voor de merken KPN en Telfort. Doorbraak realiseren op gebied van ontwikkeling en gebruik van Next Best Actions (omnichannel), automated marketing en online personalisatie. Ontwikkeling van nieuwe campaign omgeving. Aansluiten op en integratie met realtime omgevingen. Snijvlak van marketing, sales, analytics en IT.

Starting up and transforming the newly formed Database Marketing group (20 FTE, B2B and B2C) towards a truly customer-and-data-driven interaction team.

Responsible for consumer segment of 1.9 million clients. Wide area of marketing responsibilities: multi channel campaigning, 1-to-1 marketing, digital marketing, social media, customer analytics & modelling, proposition development, online personalization, funnel optimizations. Multidisciplinary team with (database) marketeers, analysts, webmarketeer, campaign coordinator.

Temporary assignment in the ABN AMRO incubator (innovation center), working on different innovation initiatives (not to be disclosed).

As VP for Marketing at ABN AMRO, responsible for Marketing & Channel Strategy and operations for the Mass Affluent Consumer segment (Preferred Banking/PB). Leading a team of marketing and sales management professionals. Responsible for the Mass affluent consumer segment and related target groups (medics, international clients, etc.), loyalty concepts, contact strategy and campaigns. Responsible for Social Media footprint by leading the Social Media core team.Key results: designing and… Show more As VP for Marketing at ABN AMRO, responsible for Marketing & Channel Strategy and operations for the Mass Affluent Consumer segment (Preferred Banking/PB). Leading a team of marketing and sales management professionals. Responsible for the Mass affluent consumer segment and related target groups (medics, international clients, etc.), loyalty concepts, contact strategy and campaigns. Responsible for Social Media footprint by leading the Social Media core team.Key results: designing and implementing the new PB design, significant growth in revenues and customer satisfaction of the PB target group, successful ATL/BTL campaigns, vision development and initiator of the highly successful ABN AMRO Mobile Banking Offering (“visual banking”), high rankings in Dutch social media monitor. Show less

Managing a team of professionals, responsible for Business Development initiatives, new marketing concepts, CRM and Channel development projects (mainly internet and customer contact center initiatives) to drive profitability and customer satisfaction for the ABN AMRO SME market. Strong focus on increasing marketing effectiveness, sales effectiveness and generating additional revenue streams.

Responsible for Managing integration workstreams for combined ABN AMRO/Fortis SME Markets: - Acting as Sr. Managing Consultant for the first 8 months: strategy development for the combined entity and implementation preparation for Integration Programme;- Managing Marketing Concepts team for the last 4 months

Managing analytical professionals and project managers (5 to 18 FTE) in a challenging marketing and sales environment, responsible for various areas throughout the years:- Manager Marketing Intelligence/CRM (December 2003 – December 2006)- Manager Business Intelligence & Segmentation (October 2002 – November 2003)- Manager Database Marketing (March 2001 – September 2002)Key results throughout the years:- Winner of the Dutch National Contact Centre Award 2005. End… Show more Managing analytical professionals and project managers (5 to 18 FTE) in a challenging marketing and sales environment, responsible for various areas throughout the years:- Manager Marketing Intelligence/CRM (December 2003 – December 2006)- Manager Business Intelligence & Segmentation (October 2002 – November 2003)- Manager Database Marketing (March 2001 – September 2002)Key results throughout the years:- Winner of the Dutch National Contact Centre Award 2005. End responsible for implementation of a large-scale CRM/Change Management programme ‘Customer Based Servicing and Selling’ that resulted in increased Sales on inbound call traffic (> 10 million calls per year, >1200 agents) by over 500%.- Increase in Direct Marketing Effectiveness of over 35% in three years.- Full implementation of real-time analytical multi-channel CRM infrastructure (budget > EUR 6 million), linking our customer database- and datamining-environment with our operational sales systems.- Other responsibilities and achievements: development and implementation of CRM strategy for ABN AMRO Netherlands, development of cross-BU initiatives (U.S.A. and Brazil) in the area of Marketing Intelligence, development of a ‘fact based’ marketing environment, target group analyses for marketing campaigns, Business Intelligence Dashboards for Marketing and segment performance, channel intelligence development, integration of Marketing Research department in Marketing Intelligence organization, personalized (one-to-one) web marketing. Show less

Manager Marketing & Sales Intelligence (1997-2000) – 5 to 9 FTE, responsible for various marketing analytics initiatives & databases, both B2C as well as B2B. Responsible for implementing new Customer Data warehouse in 1999.

Responsible for Marketing Management of leading consumer and business IT/PC magazines in the Netherlands (Computable, PC Magazine, Telecom Magazine, etc.). Team of 5 productmanagers.

Own company. Software development, business intelligence services, market research, industrial applications. Database- & analytical-services. Market research for broad range of clients.

Marketing analytics, programming, econometric modelling, primarily aimed at optimizing marketing effectiveness. Responsible for EMEA analytics services.