Radiesha Daluwatte (She/Her) Email & Phone Number

Colombo, Wp, Lk

Strategized & executed initiatives to increase brand awareness and undertook measures to develop & launch new products that would widen the market reach of new marketable ideas, that are in line with the overall business goals. Had ROI-based design thinking and became an experiential marketing expert. Built the Marketing capability at Twinery. Pitched our technologies and products to the customers we service through stellar pitch decks. Launched 2 startups in the UK & US respectively by leading all Marketing and Route-to-Market strategies. One focused on Category Creation which was an intelligent underwear solution for menopausal women suffering from debilitating Hot Flushes. Hot Flushes were synonymous with the Medical Industry for decades and we came up with a textile solution to combat the problem. This was launched on World Menopause Day in 2017 in the UK. The other was a pneumatic compression technology solution for recovery which was launched at the New York Marathon in 2018. Recovery was considered a luxury, whereas pneumatic compression technology devices retail for over $2500 and is a tethered solution that only elite athletes could afford, our solution made recovery accessible to all.

Trail is a 670km, 28 day long walk mapping the length of Sri Lanka in order to collectively drive the fight against cancer while promoting unity within the nation. It is the first ever large-scale crowdsourced fundraising initiative in Sri Lanka, raising USD 2.6 million in 2011, the year it was founded. Based on the initial success of the walk, founders Sarinda Unamboowe and Nathan Sivagananathan walked again from October 6th - November 2nd 2016, to raise $5 million to build a dedicated cancer treatment facility as an expansion of the Karapitiya Teaching Hospital in Galle.

Colombo, Sri Lanka

Developed customer acquisition funnels to generate leads. Derived strategies and marketing plans to effectively drive campaigns within lifestyle & travel experiences. Implemented & drove processes to ensure proper alignment towards building the brand equity of Trekurious. Drove the creative process during product development and led marketing activities accordingly. Managed relationships with digital agency to ensure a smooth launch of our new website, coordinated all backend work and ensured proper implementation. Created mail templates to automate all online transactions. Led direction of all visual development of video and advertisements.Curated multiple creative experiences.

Colombo, Sri Lanka

Drove the process of strategy development and implementation for brand portfolios within single/multiple categories on the digital platform. Created processes for integrated digital campaigns. Led key research to influence better thinking and decision making.Motivated a high performing marketing team to invest in digital and move away from the media-centric tradition. Maintained strong regional and agency relationships. Leveraged those relationships to increase efficiencies, obtain funds, drive negotiations, generate media savings and ensure quality output. Used a balance of analysis, wisdom, logic, insights to solve highly complex problems. Created a platform to improve access to real-time information for the Marketing team. Enabled the team to interact & participate in external business forums and industry competitions through identifying suitable opportunities.

Maintained market leadership and grew the maternal & toddler milk category through innovativecommunication strategies in a highly regulated environment. Anticipated potential risks and developed strategies to negate effects. Drove relevance among target audiences through compelling propositions to fuel brand health parameters. Managed and maintained Medical Marketing, Regulatory Affairs, Cross functional brand team and agency relationships.

Colombo, Sri Lanka

Gain an in-depth understanding of the business and roles of each function in realizing Fonterra’s vision; make valuable contributions in line with company values. Demonstrate continuous improvement. Build relationships across functions including external partners encountered such as suppliers, KOLs, entrepreneurs, agents, regional modern trade managers, production houses and producers.

Colombo, Sri Lanka

Conceptualized and implemented creative advertising campaigns & promotional events.Met deadlines and prioritized tasks.Met with clients and contributed towards presentations.Brands Handled: Sri Lankan Airlines, Sri Lankan Holidays, Regina Margherita, Rocell, Sampath Bank, Cathey Pacific, Unilever- Pears & Marmite

Colombo, Sri Lanka

Reviewed financial information and articles.Analyzed reports and identified strengths and weaknesses of certain operations.Spoke to high powered executives and directors in order to learn about the business

San Diego, California

Generated sales of USD 6,000/day during the XXXVII Superbowl in San Diego, California.Learned valuable sales skills.Developed customer relations through numerous interactions.

Bachelor'S Degree, Ba In Business Administration With An Emphasis In Marketing And Management

Activities and Societies: Swimming Drove policies to facilitate credit requirements as vice president of the student council.

Pre Medicine, Pre-Medicine/Pre-Medical Studies

Activities and Societies: Swimming

High School

Activities and Societies: Varsity & Club Swimming, Art, Business Club Swimming, Business club, Art

Middle School

Activities and Societies: Swimming Swimming

Junior School

Activities and Societies: Swimming