• Developed strategic marketing plans, product strategy, roadmaps, and forecasts to achieve corporate goals and objectives• Developed and managed marketing operating budgets and associated business plans• Provided product development feedback and development guidance based on the voice of the customer • Developed plans to traffic, new customer acquisition and customer engagement across both digital (SEO, Paid Search, Email/CRM, Online Display, Social, etc.) and offline marketing channels (Press, Outdoor, Events)• Defined goals and metrics to measure success and review performance regularly

• Provided creative writing or editing support for marketing initiatives such as show guides, promotional ads, press materials, marketing campaigns, audio/video scripts, presentations, web content, speaker abstracts or other marketing needs• Developed and executed internal and external communications and social media plans including managing the timelines, tactics, budgets and assessment/analysis• Coordinator in developing and maintaining media and external partnerships to create awareness; managed and directed external resources to carry out media outreach, built editorial relationships and delivered thought leadership, news, and awareness-building content • Awards and speaking submissions; identified non-paid PR opportunities that could be used as a springboard to further generate brand awareness and potential sales opportunities• Identified situations and strategic communication opportunities and outlined plans to address them (aka newsjacking for thought leadership and brand awareness)

• Provided creative writing and editing support for marketing initiatives such as show guides, promotional ads, press materials, marketing campaigns, audio/video scripts, presentations, web content, speaker abstracts or other marketing needs• Served as a central checkpoint for managing, delivering, and assuring the brand accuracy of all corporate marketing materials• Assisted in the development and execution of internal and external communications plans including managing the timelines, tactics, budgets and assessment

• Created solid PR plans, presentations and proposals that helped grow technology companies• Wrote strategic press releases, and developed messaging designed to build client visibility and support marketing goals• Created and executed effective social media programs that fed into other aspects of the business• Managed speaking and awards programs for clients as needed• Established client success goals and metrics, and managed project teams to deliver outstanding client service• Developed new business opportunities, cultivated relationships• Managed PR teams, offered guidance and mentored junior staff

• Created solid PR plans, presentations and proposals that helped grow technology companies• Wrote strategic press releases, and developed messaging designed to build client visibility and support marketing goals• Created and executed effective social media programs that fed into other aspects of the business• Established client success goals and metrics, and managed teams to deliver stellar client service

• Developed and executed a broad range of proactive PR and social media strategies/programs for assigned clients, identifying opportunities to build clients’ visibility in media outlets (print, broadcast, radio, blogs, other social media) to reach their targeted consumers and business communities• Developed and implemented public relation activities including new product introductions, product reviews, analyst relations, awards and speaker’ bureau opportunities• Managed account teams in the execution of all programs and assumed accountability for meeting all program deliverables. • Managed budget and allocation of staff resources

• Served as a spokesperson and the primary public relations contact for the University • Clearly articulated the University’s brand through the creation, management and implementation of results-driven public relations programs • Writer and editor for high-level media communications• Oversaw architecture, writing and posting for online media room and other online digital media channels, including HTML email and social media channels• Developed and managed social media guidelines for the University• Provided consultation to internal constituents regarding social media best practices as they relate to specific Institutional programs and objectives• Responsible for the development, deployment and measurement of select local, regional and national communications programs

• Developed strategic communications plans, including analysis of market data, identification of communications challenges and opportunities and the formulation of PR strategies, tactics, budgets, measurement and timelines consistent with corporate objectives• Served as day-to-day lead on PR accounts and drove management of accounts, including planning and execution, and project management • Wrote and edited media materials such as: press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders• Established and/or maintained social media channels for clients as needed• Clients included Roger Williams University, Proma Technologies, and several PR agencies in Massachusetts

• Made targeted media placements specified by clients • Placed steady volume of coverage in assigned media • Wrote solid user profiles, case studies, pitch letters and award applications• Maintained and developed relationships with media and clients • Wrote high quality press releases • Conducted new business pitches as assigned

• Developed and marketed Center for Astrophysics (CfA) programs, materials, conferences and events• Wrote and edited materials as needed, e.g. articles, press releases and internal memos• Member of planning, coordination and presentation team for public outreach and educational events- Over 30 events completed on average per year• Managed and recruited department volunteers• Pitched story ideas to the media• Collaborated with institutions to publicize joint scientific discoveries, e.g. NASA • CfA photographer- photos used in marketing materials and media requests• Produced monthly department budget analysis and worked with Department Director to formulate annual budget request • Coached scientists for various public speaking engagements, including press conferences • Wrote grant proposals for department as needed• Administered requisitions for Federal and Trust monies