Ruth Digiovanni Email & Phone Number

North Attleboro, MA, US

• Developed strategic marketing plans, product strategy, roadmaps, and forecasts to achieve corporate goals and objectives
• Developed and managed marketing operating budgets and associated business plans
• Provided product development feedback and development guidance based on the voice of the customer
• Developed plans to traffic, new customer acquisition and customer engagement across both digital (SEO, Paid Search, Email/CRM, Online Display, Social, etc.) and offline marketing channels (Press, Outdoor, Events)
• Defined goals and metrics to measure success and review performance regularly

Wellesley Hills, Massachusetts, US

• Provided creative writing or editing support for marketing initiatives such as show guides, promotional ads, press materials, marketing campaigns, audio/video scripts, presentations, web content, speaker abstracts or.
• Developed and executed internal and external communications and social media plans including managing the timelines, tactics, budgets and assessment/analysis
• Coordinator in developing and maintaining media and external partnerships to create awareness; managed and directed external resources to carry out media outreach, built editorial relationships and delivered thought.
• Awards and speaking submissions; identified non-paid PR opportunities that could be used as a springboard to further generate brand awareness and potential sales opportunities
• Identified situations and strategic communication opportunities and outlined plans to address them (aka newsjacking for thought leadership and brand awareness)

Wellesley Hills, Massachusetts, US

• Provided creative writing and editing support for marketing initiatives such as show guides, promotional ads, press materials, marketing campaigns, audio/video scripts, presentations, web content, speaker abstracts or.
• Served as a central checkpoint for managing, delivering, and assuring the brand accuracy of all corporate marketing materials
• Assisted in the development and execution of internal and external communications plans including managing the timelines, tactics, budgets and assessment

Newton, MA, US

• Created solid PR plans, presentations and proposals that helped grow technology companies
• Wrote strategic press releases, and developed messaging designed to build client visibility and support marketing goals
• Created and executed effective social media programs that fed into other aspects of the business
• Managed speaking and awards programs for clients as needed
• Established client success goals and metrics, and managed project teams to deliver outstanding client service
• Developed new business opportunities, cultivated relationships

Cambridge, MA, US

• Created solid PR plans, presentations and proposals that helped grow technology companies
• Wrote strategic press releases, and developed messaging designed to build client visibility and support marketing goals
• Created and executed effective social media programs that fed into other aspects of the business
• Established client success goals and metrics, and managed teams to deliver stellar client service

Boston, Massachusetts, US

• Developed and executed a broad range of proactive PR and social media strategies/programs for assigned clients, identifying opportunities to build clients’ visibility in media outlets (print, broadcast, radio, blogs.
• Developed and implemented public relation activities including new product introductions, product reviews, analyst relations, awards and speaker’ bureau opportunities
• Managed account teams in the execution of all programs and assumed accountability for meeting all program deliverables.
• Managed budget and allocation of staff resources

Bristol, RI, US

• Served as a spokesperson and the primary public relations contact for the University
• Clearly articulated the University’s brand through the creation, management and implementation of results-driven public relations programs
• Writer and editor for high-level media communications
• Oversaw architecture, writing and posting for online media room and other online digital media channels, including HTML email and social media channels
• Developed and managed social media guidelines for the University
• Provided consultation to internal constituents regarding social media best practices as they relate to specific Institutional programs and objectives

• Developed strategic communications plans, including analysis of market data, identification of communications challenges and opportunities and the formulation of PR strategies, tactics, budgets, measurement and.
• Served as day-to-day lead on PR accounts and drove management of accounts, including planning and execution, and project management
• Wrote and edited media materials such as: press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Established and/or maintained social media channels for clients as needed
• Clients included Roger Williams University, Proma Technologies, and several PR agencies in Massachusetts

• Made targeted media placements specified by clients
• Placed steady volume of coverage in assigned media
• Wrote solid user profiles, case studies, pitch letters and award applications
• Maintained and developed relationships with media and clients
• Wrote high quality press releases
• Conducted new business pitches as assigned

Cambridge, Massachusetts, US

• Developed and marketed Center for Astrophysics (CfA) programs, materials, conferences and events
• Wrote and edited materials as needed, e.g. articles, press releases and internal memos
• Member of planning, coordination and presentation team for public outreach and educational events- Over 30 events completed on average per year
• Managed and recruited department volunteers
• Pitched story ideas to the media
• Collaborated with institutions to publicize joint scientific discoveries, e.g. NASA