Andy Roberts

Andy Roberts Email and Phone Number

Former Bauer Media Executive Director , Award Winning Creative Leader and Brand Builder @ Various Companies
greenwich, connecticut, united states
Andy Roberts's Location
London, England, United Kingdom, United Kingdom
Andy Roberts's Contact Details

Andy Roberts work email

Andy Roberts personal email

n/a
About Andy Roberts

With 25+ years of experience in media, I am a highly creative and accomplished senior executive with a proven track record of leading diverse teams to create world-class award-winning products. My expertise lies in re-inventing and growing existing brands, creating new product opportunities, and impactful digital storytelling that inspires and lives on into the future.One of my most renowned successes was re-inventing KISS, which became a leading national and international brand with over 40 million consumers weekly across its platforms. Under my leadership, KISS achieved the status of 'All Adult Market-Leader' with the highest ever audience figures. At Bauer, I also created and managed diverse brands such as Hits, Kerrang!, and Heat, as well as music streaming platforms and content initiatives spanning Radio, TV, Online-Social, Podcasting, Magazines, and events. I developed industry-wide properties, talent, and lean-in moments for all media in the UK, including the creation of KISSTORY, the UK’s biggest commercial digital station and brand.As a resourceful, innovative strategic thinker and award-winning content creator, I am a collaborative leader with extensive experience in business management of brands and people. I manage complex, fast-moving teams with a clear vision, attention to detail and direction, while creating supportive environments. I am hands-on and empathetic to the high-performing, diverse individuals under my leadership and instil strong values in all.I am proud of the initiatives I've developed to help individuals obtain careers within media, alongside creating properties to offer guidance on drugs, knife crime, mental health, well-being, and social and life skills.I have a wide list of successful brand partnerships, including with Disney, Amazon, McDonald's, TikTok, PlayStation, Google, Coca-Cola, Meta, Samsung, Three, Universal Music, Visa, and SKY. I have created content strategy and partnerships for A-list and emerging artists within the record and film industry along with tv and influencer talent.My latest ventures include creating A.I presented cloud based media properties and I continue to advise, represent, and speak at private and public events worldwide. My industry accolades and awards include being listed as one of the Top 50 Creatives in Business by the Financial Times.

Andy Roberts's Current Company Details
Various Companies

Various Companies

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Former Bauer Media Executive Director , Award Winning Creative Leader and Brand Builder
greenwich, connecticut, united states
Website:
tgleaders.com
Employees:
5819
Andy Roberts Work Experience Details
  • Various Companies
    Consulting And Advising On Various Projects And Companies .
    Various Companies Jan 2021 - Present
    I am currently exercising a discerning approach by working with a diverse range of companies spanning international broadcast media, agencies, music industry, as well as independent ventures that have my interest.My expertise lies in the creation and transformation of brands and individual intellectual property into comprehensive multi-platform experiences that resonate with dedicated communities and partners.With an unwavering commitment to maintaining brand authenticity and values, I am constantly exploring innovative ways to drive growth, attract and retain audiences, support established and emerging talent, and amplify the voices and content that speak to a target audience. My extensive experience has sharpened my interpersonal, professional, and personal skills, positioning me perfectly to provide inspired, creative leadership, and strategic direction.
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  • Bauer Media Group – Uk
    Group Content Director And Leadership Team Exec At Bauer Media
    Bauer Media Group – Uk 2006 - Jan 2020
    Member of the Bauer Media Leadership team / Company Director Spearheaded the Business and Team Management , Content , Music and Commercial output of the KISS Network and other Bauer properties.Creating new strategic options , properties and products to entertain existing and attract new audiences whilst creating company and partner value .This role included the creation of many properties spanning Audio , Video / TV , Social and Digital , Events and Magazines in the U.K and Internationally ."The success of KISS during my management was not just down to the on air product and it’s content, but also the focus on other platforms and the specific content created in short form and long form video for social media, YouTube and audio podcasts along with experiential small and large events all to drive engagement, grow brand awareness and cross pollinate this audience back into real-time and on-demand engagement. I created the strategy of ‘Hear, See, Share, Discover’ for Bauer, which was integrated into all content paths for consumers and teams and brands operated under this thinking.""I have discovered and developed many local, national radio, “influencer “and television careers and I consider myself to be a disruptor of talent, seeking out new and interesting presenters, DJs and characters for the industry. I pride myself in being responsible for the recruitment of diverse, high performing individuals within the various teams I have managed, who have gone on to further achievements within the industry. I have wide reaching knowledge of music, have been responsible in the success of various artists, music projects and have respect and trust from the music industry in the UK and worldwide with strong, well established relationships."
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  • Bauer Media Group – Uk
    Group Programme Director And Bauer Leadership Team Exec 2003 - 2006
    Bauer Media Group – Uk 2003 - 2006
    London
    Member of the EMAP / Bauer Media Leadership team / Company Director Managing the main Network of 52+ radio stations, the KISS Network and the launch of new multi platform products spanning the companies media portfolio .I defined and implemented content strategy, commercial partnerships and ran national music playlists alongside music industry relationships , managed local, national and celebrity talent and built national brand identities that span multi platform into TV, digital content and events. I worked collaboratively with all areas of the business leading product and tech teams to marketing and advertising commercial teams .During this time I worked across the company portfolio re-inventing brands into new areas especially new digital properties, the creation of brand extensions into areas such as podcasting , large event properties in the UK and internationally, standalone major initiatives such as the BRIT awards network programming and broadcasts across the company and joint ventures with record labels on single and album releases and content solutions for artist product launches sessions and access.
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  • Emap
    Kiss Programme Director 1998 - 2003 And Emap Leadership Team Exec
    Emap 1998 - 2003
    London, England Metropolitan Area
    A transformative time for KISS as I grew it to become the most listened to Radio station in London whilst maintaining and nurturing further its diversity , specialist music credentials and unique content and talent offering .A record time for audience figures and revenues that places KISS on the map as one of the most creative and respected brands in the country , dare I say the world . During this time I grew the brand further expanding it’s reach into digital content and area's such as music and events along with the creation of a national footprint and syndicated content across EMAP and the wider broadcast industry.My extensive experience in broadcast business management, operational planning and financial management led me to operate KISS continually on profit dealing with talent costs and contract renegotiations, alongside maximising revenue from advertising, non traditional revenue streams and continuously developing current and new properties to entice brand partnershipsMy Responsibilities day to day included the Management , Strategy and Broadcast output of KISS London and other projects - This Included management of editorial content teams and on-air talent , Music , Commercial and production teams - . The role spanned audio , video , magazines , events and digital i.p .
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  • Emap
    Emap Programme Director : 1993 -1998 And Emap Leadership Team Exec
    Emap 1993 - 1998
    England, United Kingdom
    Achieving the accolade of the Youngest Programme Director in U.K radio and Youngest Head of Music the journey begins here.Rock Fm was highly regarded within the industry for its identity and programming . It was the soundtrack to the Northwest of England and some would say progressed the sound of radio at that time.I was responsible for creating that sound and nurturing the talent around it and this then opened the doors further to a long successful career within the companies ahead and a move to London .Roles during this time also included Group Head of Music . I was responsible for creating partnership opportunities for the Record industry and EMAP for single and album releases along with artist access and specials.
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Andy Roberts Skills

Broadcast Radio Television Entertainment Digital Media Music New Media Radio Broadcasting Management Digital Marketing Radio Production Advertising Radio Producing Digital Strategy Online Advertising Brand Management Marketing Creative Direction Editorial Radio Programming Public Speaking Deal Maker Brand Partnerships Native Advertising International Business International Relations Internal Communications International Development Broadcast Television Live Broadcast Outside Broadcast Online Marketing Online Publishing Social Media Music Production Talent Acquisition Talent Scouting Talent Developer Directing Talent Global Talent Acquisition Talent Pipelining Team Management

Frequently Asked Questions about Andy Roberts

What company does Andy Roberts work for?

Andy Roberts works for Various Companies

What is Andy Roberts's role at the current company?

Andy Roberts's current role is Former Bauer Media Executive Director , Award Winning Creative Leader and Brand Builder.

What is Andy Roberts's email address?

Andy Roberts's email address is ra****@****mac.com

What are some of Andy Roberts's interests?

Andy Roberts has interest in Technology.

What skills is Andy Roberts known for?

Andy Roberts has skills like Broadcast, Radio, Television, Entertainment, Digital Media, Music, New Media, Radio Broadcasting, Management, Digital Marketing, Radio Production, Advertising.

Who are Andy Roberts's colleagues?

Andy Roberts's colleagues are Test Account, Jonathan Golby, John St'clair Edwards, Claude Lebel, Cara W, Christos Tsagakis, Najla Munshower.

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