Andy Roberts Email & Phone Number

I am currently exercising a discerning approach by working with a diverse range of companies spanning international broadcast media, agencies, music industry, as well as independent ventures that have my interest.My expertise lies in the creation and transformation of brands and individual intellectual property into comprehensive multi-platform experiences that resonate with dedicated communities and partners.With an unwavering commitment to maintaining brand authenticity and values, I am constantly exploring innovative ways to drive growth, attract and retain audiences, support established and emerging talent, and amplify the voices and content that speak to a target audience. My extensive experience has sharpened my interpersonal, professional, and personal skills, positioning me perfectly to provide inspired, creative leadership, and strategic direction.

Member of the Bauer Media Leadership team / Company Director Spearheaded the Business and Team Management , Content , Music and Commercial output of the KISS Network and other Bauer properties.Creating new strategic options , properties and products to entertain existing and attract new audiences whilst creating company and partner value .This role included the creation of many properties spanning Audio , Video / TV , Social and Digital , Events and Magazines in the U.K and Internationally ."The success of KISS during my management was not just down to the on air product and it’s content, but also the focus on other platforms and the specific content created in short form and long form video for social media, YouTube and audio podcasts along with experiential small and large events all to drive engagement, grow brand awareness and cross pollinate this audience back into real-time and on-demand engagement. I created the strategy of ‘Hear, See, Share, Discover’ for Bauer, which was integrated into all content paths for consumers and teams and brands operated under this thinking.""I have discovered and developed many local, national radio, “influencer “and television careers and I consider myself to be a disruptor of talent, seeking out new and interesting presenters, DJs and characters for the industry. I pride myself in being responsible for the recruitment of diverse, high performing individuals within the various teams I have managed, who have gone on to further achievements within the industry. I have wide reaching knowledge of music, have been responsible in the success of various artists, music projects and have respect and trust from the music industry in the UK and worldwide with strong, well established relationships."

London

Member of the EMAP / Bauer Media Leadership team / Company Director Managing the main Network of 52+ radio stations, the KISS Network and the launch of new multi platform products spanning the companies media portfolio .I defined and implemented content strategy, commercial partnerships and ran national music playlists alongside music industry relationships , managed local, national and celebrity talent and built national brand identities that span multi platform into TV, digital content and events. I worked collaboratively with all areas of the business leading product and tech teams to marketing and advertising commercial teams .During this time I worked across the company portfolio re-inventing brands into new areas especially new digital properties, the creation of brand extensions into areas such as podcasting , large event properties in the UK and internationally, standalone major initiatives such as the BRIT awards network programming and broadcasts across the company and joint ventures with record labels on single and album releases and content solutions for artist product launches sessions and access.

London, England Metropolitan Area

A transformative time for KISS as I grew it to become the most listened to Radio station in London whilst maintaining and nurturing further its diversity , specialist music credentials and unique content and talent offering .A record time for audience figures and revenues that places KISS on the map as one of the most creative and respected brands in the country , dare I say the world . During this time I grew the brand further expanding it’s reach into digital content and area's such as music and events along with the creation of a national footprint and syndicated content across EMAP and the wider broadcast industry.My extensive experience in broadcast business management, operational planning and financial management led me to operate KISS continually on profit dealing with talent costs and contract renegotiations, alongside maximising revenue from advertising, non traditional revenue streams and continuously developing current and new properties to entice brand partnershipsMy Responsibilities day to day included the Management , Strategy and Broadcast output of KISS London and other projects - This Included management of editorial content teams and on-air talent , Music , Commercial and production teams - . The role spanned audio , video , magazines , events and digital i.p .

England, United Kingdom

Achieving the accolade of the Youngest Programme Director in U.K radio and Youngest Head of Music the journey begins here.Rock Fm was highly regarded within the industry for its identity and programming . It was the soundtrack to the Northwest of England and some would say progressed the sound of radio at that time.I was responsible for creating that sound and nurturing the talent around it and this then opened the doors further to a long successful career within the companies ahead and a move to London .Roles during this time also included Group Head of Music . I was responsible for creating partnership opportunities for the Record industry and EMAP for single and album releases along with artist access and specials.