- Develop and execute performance-based marketing strategies across various channels, including e-commerce and retail brick-and-mortar, that drive revenue growth and customer acquisition using a variety of performance marketing tactics.- Develop and implement a data-driven approach to marketing, leveraging analytics and insights to inform strategy and execution.- Optimize campaigns to improve conversion rates, increase customer acquisition, and drive revenue growth both online and offline using a variety of performance marketing tactics.- Analyze and report on campaign performance metrics, including return on investment, customer acquisition cost, and conversion rates for both e-commerce and retail brick-and-mortar channels using a variety of performance marketing tools and platforms.- Stay up-to-date with the latest privacy and tracking trends and best practices in performance marketing for e-commerce and retail brick-and-mortar, and recommend new strategies and tactics to improve campaign performance- Mentor teammates to ensure the successful execution of marketing strategies using a variety of performance marketing tactics.- Serve as the main point of contact for assigned clients, fostering strong relationships and understanding their business objectives.- Conduct regular meetings and communication with clients to gather feedback and provide updates- Lead the planning, execution, and monitoring of projects, ensuring they are aligned with client goals and agency standards.- Collaborate with cross-functional teams, including design, and development teams, to ensure project deliverables are met on time and are of high quality.- Communicate project status, updates, and recommendations clearly to clients and internal teams.- Address client concerns, issues, and feedback in a proactive and professional manner.- Stay up-to-date with industry trends, emerging technologies, and best practices to provide valuable insights to clients.

Client ManagementProject manager to 16 different marketing clients ranging from sports associations to hot tub dealersManaged the launch of over 10 websitesFilling out monthly KPI reports for all marketing clientsManaging monthly retainers of hours and projectsHosting bi-weekly meetings with clientsAssigning tasks to different departments in the company (development, design, marketing, production)Updating high-level documents for the VP of MarketingCreating powerpoints highlighting strategy for marketing clientsPaid MediaCreating and running Adwords campaignsOptimizing keywords in Ad campaignsCreating and running FB ads using post boost and PixelCreating landing pages for promotional contentSEOCreating and managing Google My Business pages and contentRunning technical and local SEO audits on client websitesUsing Google Search Console to optimize SEOPerforming competitor research and auditsEmail MarketingSetting up email marketing accountsSetting up email marketing automations for autoresponders and sales & aftermarket dripsTeaching clients how to use a CRMSetting up pipelines in sales CRMsCreating logistics spreadsheetsCompleting data exchange for email templatesWebsite DevelopmentBasic HTML & CSS knowledgeKnowledgeable in technical aspects of website development and software setupSkills in Elementor and other software to build Wordpress sitesCompleting Pre & Post Launch Checklists

• Manage day-to-day production in a high production facility• Draw up schedule based on current and future production needs• Set ambitious production goals and exceed them• Create daily and weekly goals for technicians• Ensure that production is cost effective• Decide what resources are required for growth• Supervise and motivate over 6 departments and 12 employees• Schedule employees as needed• Set and enforce quality standards• Monitor the selection and maintenance of equipment• Work with managers to implement the company’s policies and goals• Establish workflow policies that enhance speed and efficiency without compromising product safety or integrity• Communicate directly with the CEO about company operations• Manage VIP clients and projects with large companies such as Scripps, Salk Institute, Legacy Effects, and more• Increased overall production by 25%

Creative thinking for social media engagement, content and outreachCo-strategize in the promotion of marketing materials with Public Relations team in BostonAssist in managing website content

• Manage the business development for a top 20 rated health and fitness app• Act as account manager for several high profile partners – revenue generated• Write press releases for new releases and updates to current apps• Create Press Kits for exhibits, conferences, new releases, etc.• Contact media outlets to exponentially increase product awareness – covered on NBC Bay Area News, San Jose Mercury News, Fox Business News, etc.• Create media lists and send press releases using different PR programs• Email Marketing Management of lists and automations• Design Power Point presentations showing the benefits of advertisements and email services for funding approval• Seek out and schedule podcasts with leaders in health & fitness• Write and send user emails (announcements, surveys, newsletters) using Benchmark• Creative thinking for social media engagement and outreach• Schedule social media posts using Hootsuite (Facebook, Twitter, LinkedIn, Pinterest, etc.)• Provide weekly social media agenda updates with analytics• Research and write white papers for alternative health professionals• Updating the company blog with background information, guest blogs, and updates• Create infographics to educate our partners’ users• Collect research articles for the company library