Radostina Giesen-Zlatanova Email and Phone Number

✓ Develop communication and cross-channel campaigns, based on audience insights, strategic partnerships, and market events✓ Create brand awareness and brand building campaigns targeting new and keeping existing customers ✓ “Social glue” in terms of interface between internal and external campaign stakeholders and interdisciplinary teams like content creation, buying department, IT and technology✓ Design cross-channel content & campaign analysis, assessments, and reports✓ Experience and knowledge in agile project management methodologies (Scrum, Kanban) and tools (Jira, Asana)

✓ Planning, execution, analysis and optimization of global and local cross-channel campaigns based on common KPIs✓ Concept creation and management of TV commercials in German and English ✓ Campaign coordination with key business partners and other external teams (agencies, freelancer)✓ Development, execution and supervision of various international projects and events

✓ Optimization and further development of web shop look and feel, functions and features in order to improove customer satisfaction ✓ Planning, implementation, and evaluation of multivariate tests✓ Synthesising research findings into actionable insights ✓ Project coordination regarding the implementation of new web shop features✓ Collaboration with various teams to design end-to-end chain of services and interactions✓ Developing of high quality product and content relevant microsites