A digital marketing professional with expertise in driving online growth through SEO, paid advertising, and data-driven analytics. Currently utilizing these skills to build Exlitem - the AI-powered global expert witness search engine. Adept at optimizing websites for enhanced visibility by conducting in-depth keyword research and implementing on-page SEO best practices. Skilled in managing high-performing paid campaigns on platforms like Google Ads and social media to attract the ideal target audience. Proficient in analyzing data to continually refine marketing strategies for maximum ROI.With a solid 5-year background in administration and secretarial roles before transitioning into digital marketing, I bring a unique blend of organizational prowess and creative thinking. Meticulous in executing campaigns with precision, while also developing innovative tactics to boost brand awareness and engagement across digital channels.