Rupert Smith

Rupert Smith Email and Phone Number

Senior Manager, Insight and Data @ Cranfield University
Winslow, GB
Rupert Smith's Location
Winslow, England, United Kingdom, United Kingdom
Rupert Smith's Contact Details

Rupert Smith work email

Rupert Smith personal email

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About Rupert Smith

With global exposure, I am a highly accomplished Strategy, Insight and Market Research specialist (SME) across multiple and varying sized projects, with a +20-year work record, spanning different sectors, including Education and Retail. My career has developed a wide spectrum of transferable skills to support delivery of various roles, including analytical, research and insight, innovation, project management, and product/service development. I pride myself of my solution-oriented approach, data driven nature and insightful capabilities, leading on qualitative and quantitative research for marketing purposes, data quality management, and business analysis to support robust business decision making and drive continued growth and development. Some of my career highlights include: - Successfully built and established a fully functional Insight team within Cranfield University to manage c.50 projects per year, realising significant savings - Achieved at least 20% savings by preventing poor resource allocation - Mitigated risk of setting fees at inappropriate level, driving significant savings (eg. 1% = £0.5m change in revenue)- Successfully launched a Decliner’s Feedback Mechanism, saving c.£25k in unnecessary direct processing costs- Introduced deep data mining and preparation to Cranfield University to enable evidence-based decisions - Transitioned from market research to market insight functionality for The OU I am well versed in working with multiple internal/external stakeholders, determining strategic initiatives, and driving requirements to ensure effective change and transformation, ensuring minimisation of risk and realisation of cost efficiencies. I am dedicated to monitoring industry trends and competitor behaviour, in addition to keeping abreast of new, disruptive, and emerging product/service offerings to assess their latency and benefits. I am looking to increase my networks and remain visible for future opportunities. I look forward to connecting with you.

Rupert Smith's Current Company Details
Cranfield University

Cranfield University

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Senior Manager, Insight and Data
Winslow, GB
Website:
cranfield.ac.uk
Employees:
2901
Rupert Smith Work Experience Details
  • Cranfield University
    Senior Manager, Insight And Data
    Cranfield University
    Winslow, Gb
  • Cranfield University
    Market Research And Planning Manager
    Cranfield University
    Winslow, Gb
  • Cranfield University
    Market Research And Planning Manager
    Cranfield University Jun 2015 - Present
    Cranfield, Bedfordshire
    I joined the University with the objective of establishing and managing a new strategy, planning, and insight team (5 persons) within a brand-new Marketing Professional Service unit. My role was extensive in the student number target planning process, which saw me collaborate organisation-wide and externally with multiple stakeholders to achieve recruitment of +3k students each year. I led exploration of individual problems/issues and subsequently produced comprehensive written briefs… Show more I joined the University with the objective of establishing and managing a new strategy, planning, and insight team (5 persons) within a brand-new Marketing Professional Service unit. My role was extensive in the student number target planning process, which saw me collaborate organisation-wide and externally with multiple stakeholders to achieve recruitment of +3k students each year. I led exploration of individual problems/issues and subsequently produced comprehensive written briefs that offered solutions, including primary research. I was successful in creating and implementing a competitor pricing assessment methodology that drove 5% operating surplus and increasing +30 new curriculum assessments per year through the delivery of a formal product/service development assessment process. Additionally, I led primary research to scope the potential size of a new university at Milton Keynes. Analytically minded, I steered reporting across various large data sets and successfully developed an internet-based knowledge hub. Show less
  • The Open University
    Product And Service Development Manager
    The Open University Oct 2014 - Jun 2015
    Milton Keynes, United Kingdom
    I moved into this role to manage the development and feasibility assessment on new and re-worked curriculum and its mode of delivery, considering market demand, idea development and internal capability. Additionally, I led strategic direction and option assessment for the university.Key projects during my tenure included a complete product reassessment for the Youth Worker degree and assessed viability of a proposed Global Health BSc qualification.
  • The Open University
    Market Insight Manager
    The Open University Apr 2005 - Oct 2014
    Milton Keynes, United Kingdom
    I was appointed in this role to manage a broad portfolio of insight and market research (primary and secondary) to support business decision making across the university.Leading a team of 15, I steered UK Market Strategy research across 80k respondents and led actionable strategic insight, drawing on multiple sources, working with senior stakeholders across the organisation.During my tenure, I spearheaded a 6-month programme, refreshing the university's UK market strategy and… Show more I was appointed in this role to manage a broad portfolio of insight and market research (primary and secondary) to support business decision making across the university.Leading a team of 15, I steered UK Market Strategy research across 80k respondents and led actionable strategic insight, drawing on multiple sources, working with senior stakeholders across the organisation.During my tenure, I spearheaded a 6-month programme, refreshing the university's UK market strategy and segmentation, and led product development, including the MBA, languages, and the Open degree, in addition to driving extensive marketing communications research and development (R&D). I supported a team to develop a new employer engagement model, evaluated advertising performance with the establishment of a new brand tracking project and synthesis of contextual information, and led qualitative and quantitative research for a new ‘World of Inspiring Learning’ creative platform. In addition, I championed online focus groups and led a research programme in support of Scottish marketing communications strategy. Show less
  • Sainsbury'S Supermarkets Ltd
    Category Development Manager
    Sainsbury'S Supermarkets Ltd Oct 2003 - Feb 2005
    London, England, United Kingdom
  • Nestlé
    Consumer Insight Planner
    Nestlé May 2003 - Oct 2003
    Croydon, United Kingdom
  • Nestlé
    Market Research Consultant
    Nestlé Mar 2002 - Jun 2002
    Sydney, Australia
  • Nestlé
    Marketing Intelligence Manager
    Nestlé Apr 2001 - Nov 2001
    Croydon, United Kingdom
  • Anheuser Busch Europe Ltd
    Market Research Manager
    Anheuser Busch Europe Ltd Mar 1999 - Apr 2001
    Richmond Upon Thames
  • Buena Vista Home Entertainment
    European Marketing Information Executive
    Buena Vista Home Entertainment Oct 1997 - Mar 1999
    Hammersmith, London

Rupert Smith Skills

Insight Generation Customer Insight Market Analysis Project Management Market Research Marketing Research Marketing Strategic Planning Product Development Segmentation Strategy Management Business Strategy Analysis Marketing Communications Business Planning Advertising Market Planning Consumer Behaviour Marketing Management Retail Fmcg Budgets Marketing Strategy Quantitative Research Qualitative Research Consumer Insight Research Consulting Change Management Analytical Skills Consumer Behavior

Rupert Smith Education Details

Frequently Asked Questions about Rupert Smith

What company does Rupert Smith work for?

Rupert Smith works for Cranfield University

What is Rupert Smith's role at the current company?

Rupert Smith's current role is Senior Manager, Insight and Data.

What is Rupert Smith's email address?

Rupert Smith's email address is ru****@****n.ac.uk

What schools did Rupert Smith attend?

Rupert Smith attended The Open University Business School, Cambridge College Of Marketing, University Of Liverpool.

What are some of Rupert Smith's interests?

Rupert Smith has interest in Children, Education, Environment, Science And Technology, Human Rights, Health.

What skills is Rupert Smith known for?

Rupert Smith has skills like Insight Generation, Customer Insight, Market Analysis, Project Management, Market Research, Marketing Research, Marketing, Strategic Planning, Product Development, Segmentation, Strategy, Management.

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