Coordinating the entire sales activity in the allocated area. and achieving the sales target set in accordance with the employer's sales policy.-Permanent identification of new potential customers and their activation.-Monitor the activity of sales agents daily, ensuring the correct application of operational procedures.-Make regular visits to existing locations in the portfolio in order to obtain feedback on collaborating with them.-Constantly monitors the activity of the competition in the assigned area and provides feedback to superiors.-Proposes action plans to increase sales and profit in the allocated area.-Makes every effort to ensure the collection of the value of products delivered to customers in the assigned area, in accordance with trade policy.-Based on sales and customer analysis, establishes the immediate and next actions of the zonal sales teams.-Participates in contract negotiations with strategic / important clients.-Contributes to the consolidation of the sales team, participating in interviews and in the selection of candidates, according to the professional training standards required by the company.

-Achieving the sales plan according to the monthly target.-Selling the company's products by using sales techniques acquired internally or externally.-Presentation of established promotions and campaigns to customers in the assigned area.Increasing the client portfolio.-Using POS materials according to company standards.-Maintaining the relationship with customers. Identifying the optimal solutions for solving difficult situations.-Collecting market balances and maintaining them at a level agreed by the company.-Observe the established work procedures.

-Accounting, financial and management records in the company, based on the regulations in force in the financial, accounting and management fields;- Management of a commercial company whose field of activity is the retail sale of coffee preparations;- Management of the stock of goods;- Maintaining contact with suppliers;- Actively identifies and captures new sales opportunities.