Redesigning healthcare, one connected device at a time

SpiroSano is an exciting new technology startup focused on bringing together existing technologies and providing an end-to-end solution for managing respiratory conditions.

- Oversee Surf Shack’s long-range goals and set competitive strategies- Define programs based on financial, market and technology factors - Develop product-targeting models to support strategic/tactical planning and perform targeted analysis and research for business development opportunities- Enhance Surf Shack’s mobile offering and coordinate the integration of new capabilities into the company’s overall digital marketing approach- Supervise development and delivery of client-focused product & service solutions

- Co-chair - FH Global Mobile Practice - Lead Fleishman - Hillard’s Cleveland Digital Practice- Responsible for the development and implementation of integrated marketing programs for multiple clients, primarily in the healthcare space- Create a targeted new business strategy focused mainly on the healthcare industry (pharma, medical devices, hospital systems) and two high growth areas: mobile health and healthcare IT reform/EMR- Establish a Mobile Marketing Center of Excellence

- Led the creation of Rosetta’s mobile practice- Defined Rosetta’s mobile offering and coordinated the integration of the new capabilities into the company’s overall digital marketing approach- Led the expansion of Rosetta’s mobile business to a year over year revenue growth of >600% (2009/2008)- Led new business pursuits involving a mobile marketing component at all levels (solution definition, work breakdown structure creation, cost estimation, SOW)- Led the delivery of the first auto insurance iPhone application (Nationwide Mobile), named one of the Top Ten iPhone apps in ’09 by AdAge

- Co-founded first Romanian mobile marketing agency, ad2go- Organized the technical department, developed and managed the implementation of cutting-edge proprietary mobile technologies currently used in product development (EqualJ, MfunAPI)- Coordinated development and launch of 15 mobile applications, including the leading Romanian sports mobile application, “Mobile Fotbal”

- Coordinated the design and successful launch of several mobile applications distributed by the main Romanian carriers, Vodafone and Orange Romania- Coordinated the launch of “Mobile Diet Pal” on Handago.com; the application was featured in “First for Women” Magazine (USA)

Medical Intern in the Intensive Coronary Care Unit