Radu Topliceanu

Radu Topliceanu Email and Phone Number

EVP, Head of NEO and Personal Banking at Mashreq | Driving Strategic Transformation & Profitable Growth in Europe and Asia | Digital Banking Leader @ Mashreq
Radu Topliceanu's Location
Dubai, United Arab Emirates, United Arab Emirates
Radu Topliceanu's Contact Details
About Radu Topliceanu

As a strategic architect in retail banking, I've leveraged extensive experience in strategy formulation, product and segments management, and the integration of digital and physical channels to reshape consumer banking landscapes across diverse markets in Europe and Asia. My career trajectory has been marked by roles in significant banking groups, where I've spearheaded transformation initiatives that have driven profitable growth and enhanced customer satisfaction on a regional and global scale.Notable Strategic Achievements:- Led profitable growth of consumer banking for the best digital banking in Middle East - Orchestrated a comprehensive business model transformation at BRD, enhancing end-to-end digital capabilities and building personalized engagement while improving operational efficiency, all contributing to achieving an average ROE of 14.5% during periods impacted by the COVID-19 pandemic, geopolitical tensions, and economic fluctuations.- Led a remarkable turnaround in Retail Banking at Sberbank Europe, reversing a €35 million loss into a €35 million profit by 2017, by steering segments and multichannel distribution strategies across 8 markets.- Drove the transformation of Raiffeisen Bank Romania from a product-focused to a customer-centric organization, significantly elevating profitability and customer satisfaction, and achieving a yearly operating income of €200 million.- Initiated and led the digitalization of the Romanian market, developing award-winning call center capabilities, and pioneering internet and mobile banking solutions that significantly increased digital adoption.I hold an engineering degree, an MBA from top-tier institutions in Romania and the USA, and an Executive Retail Banking diploma from the CBA in the USA. I am a firm advocate for utilizing technology to enhance human interactions and meet evolving customer expectations, envisioning a future where banking is both digital and profoundly human-centric.

Radu Topliceanu's Current Company Details
Mashreq

Mashreq

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EVP, Head of NEO and Personal Banking at Mashreq | Driving Strategic Transformation & Profitable Growth in Europe and Asia | Digital Banking Leader
Radu Topliceanu Work Experience Details
  • Mashreq
    Executive Vice President, Head Of Neo (Digital Banking) And Personal Banking
    Mashreq Jan 2023 - Present
    Dubai, Uae, Ae
    Mashreq is half century old bank, which proudly thinks and acts as a challenger, startup and innovator, being recognized as the best digital bank in the region.I lead the team responsible for Mashreq Consumer Banking, with focus on: - Shaping digital banking strategy, leading profitable growth in UAE and expansion across new markets (Egypt, Pakistan) - Continuously developing digital value proposition, helping our customers Rise Every Day- Introducing Client Value Management, increasing client engagement, leveraging personalization at scale to create value for the client and for the bankDigital Banking | Strategy | P&L | Segment Management | Product Management Client Value Proposition | Client Value Management | Personalization at scale
  • Brd - Groupe Societe Generale
    Deputy Chief Executive Officer | Head Of Retail Banking
    Brd - Groupe Societe Generale Aug 2019 - Dec 2022
    Bucuresti, -, Ro
    Member of the Management Board steering Romanian subsidiary of Societe Generale.Directly led Retail Banking, a team of more than 4.000 professionals serving 2 million customers (consumer banking and SME with T/O < 1 M Euro). Spearheaded Retail banking transformation into a customer first, omnichannel bank providing personalized engagement. Drove Retail Banking business model digitalization. Main achievements during my mandate: ✓ Main contributor to 820+ MM USD profit over 3 years, at average 14,2% ROE ✓ Constantly in Top 3 banks by clients' satisfaction (based on NPS) ✓ Introduced new mobile app and drove adoption of digital banking, doubling number of active users to 1 MM+ and doubling number of digital transactions. ✓ Introduced end-to-end digital journeys for customers' acquisitions, lending, and cards, generating a significant share of new sales fully digital✓ Managed branches network transformation, increasing loans production by 75% while reducing number of branches by 30% Strategy | P&L | Segment Management | Product Management Client Value Proposition | Client Value Management | Personalization at scaleOmnichannel | Digitalization | Branches Network
  • Standard Chartered Bank
    Director | Global Personal Banking, Products And Segments
    Standard Chartered Bank Jan 2018 - Jul 2019
    London, England, Gb
    Part of the team managing Personal Banking Segment at global level, with 9m+ clients across more than 30 markets. I worked in developing global frameworks and helping teams across markets to implement them on different topics: - Develop client-centric Personal Banking strategy, with focus on differentiated approach to markets - Enhance Client Value Proposition for Mass and Emerging Affluent clients, capitalizing on client insights - Introduce Client Value Management, leveraging personalization at scale to grow revenue per client. Strategy | Segment Management | Client Value Proposition | Digitalization | Digital Marketing | Client Value Management | Personalization at scale
  • Sberbank Europe Ag
    Managing Director | Head Of Retail Banking Segment And Multichannel Distribution – Europe
    Sberbank Europe Ag Jan 2014 - Dec 2017
    Vienna , At
    Joined as member of new executive management team, in charge with complete transformation of old fashioned, sub-scale acquired VBI group into modern, digitally focused market disruptor Sberbank Europe. Managed complete transformation of distribution, integrating multichannel management, reshaping physical distribution and driving digitalization. Managed Retail Segments, with full P&L responsibility across 8 markets. ✓ Led development of Group Retail Strategy and Customer Value Proposition for Personal Banking Segments and guided implementation in countries✓ Led multichannel, hybrid distribution development, ensuring seamless client journeys introduction✓ Led Digital Banking development, drove client adoption and increased digital originated sales by 25% per year ✓ Managed physical sales and distribution transformation, doubling sales efficiency through Branches Network and generating additional 25% volumes through new channels introduction Strategy | Segment Management | Customer Value PropositionMultichannel | Digital Banking Sales Management | Branches | Direct Sales | Bank@Work | Partnerships
  • Sberbank Banka D.D., Slovenija
    Member Of The Supervisory Board
    Sberbank Banka D.D., Slovenija Apr 2016 - Nov 2017
    Ljubljana, Si
    Parallel assignment - Oversaw bank transformation into Slovenian market digital leader
  • Raiffeisen Bank Romania
    Executive Director | Head Of Segments And Products, Consumer And Affluent Banking
    Raiffeisen Bank Romania Mar 2009 - Dec 2013
    Bucharest, Romania, Ro
    Promoted to led Retail Banking transformation from a product push organization into customer centric one, while ensuring customers’ profitability. Full P&L responsibility for 2M customers and 200+ MM euro Operating Income.✓ Launched Personal Banking Segments Strategy and Value Proposition, delivering 30% yearly growth in Affluent customers and reaching 15% market share in primary customers (salary, pension accounts) ✓ Led product development and management teams – lending, liabilities, transactional banking and bancassurance. ✓ Coordinated digital banking development, launching best in class Raiffeisen Mobile and Raiffeisen online apps and drove adoption by clientsMember of Bank Executive Management Team, Assets and Liabilities Committee (ALCO), Investment Committee. Raiffeisen Bank was recognized as "Best Bank in Romania" by Euromoney (2012, 2013), The Banker (2011, 2012,2013), EMEAFinance ( 2013) Strategy | Segment Management | Customer Value Proposition | Product Management | P&L Personal Loans | Mortgage | Current Accounts | Cards | Deposits | Bancassurance | Western UnionDigital Banking | ATMs
  • Raiffeisen Bank Romania
    Executive Director | Lending Products And Sales Finance
    Raiffeisen Bank Romania Sep 2007 - Mar 2009
    Bucharest, Romania, Ro
    Moved back to Romania to build group Consumer Finance hub. During financial crisis took over responsibility for all lending products (secured and unsecured) and adjusted business model to new paradigm, redesigning product portfolio. ✓ Launched Consumer Finance unit in 9 months ✓ Redefined development strategy for the PI loan products and portfolio to ensure right balance between volumes and cost of risk in the crisis environment✓ Worked closely with Retail Risk to stabilize existing loans portfolio✓ Managed sales channels: Mortgage Centres Network, Bank’s partners and Direct Sales AgentsLending | Product Management | Personal Loans | Mortgage | Sales FinanceMortgage Centers | Brokers | Direct Sales
  • Raiffeisen Bank International Ag
    Vp Retail Sales And Distribution | South Eastern Europe
    Raiffeisen Bank International Ag Sep 2006 - Aug 2007
    Vienna, At
    Promoted to coordinate sales and distributions activities in Raiffeisen International subsidiaries in South Eastern Europe (6 countries, 900+ branches). Directly managed Sales Force Effectiveness programs introduction in the region, delivering 25 - 50 % increase in sales in Serbia, Bulgaria, Kosovo Sales Management | Branches | Sales Force Effectiveness
  • Raiffeisen Bank Romania
    Director | Retail Banking Sales
    Raiffeisen Bank Romania Jun 2005 - Sep 2006
    Bucharest, Romania, Ro
    Promoted to take full responsibility for Retail Sales across Branches Netowrk, alternative channels and digital, spearheaded the introduction of Sales Force Effectiveness program (pilot for Raiffeisen International), delivering 50%+ sales growth. ✓ Coordinated sales activities and sales programs/projects through more than 400 branches ✓ Managed the team responsible for complete redesign of sales target setting and monitoring, sales support tools creation, sales management development and incentives schemes for sales staff ✓ Continued to manage Digital Channels development ✓ Reshaped Direct Sales Agents NetworkSales Management | Branches | Sales Force Effectiveness | Direct SalesContact Center | Internet Banking | Mobile Banking
  • Raiffeisen Bank Romania
    Director | Digital Banking
    Raiffeisen Bank Romania Jan 2002 - May 2005
    Bucharest, Romania, Ro
    Hired to develop and implement digital strategy in newly acquired bank. Launched digital banking and drove client adoption (Raiffeisen Direct, 2002 - first transactional banking call centre in Romania, myBanking, 2003 – first full transactional mobile banking in Romania, Raiffeisen Online, 2005 - internet banking. ✓ Digital Banking pioneer in Romanian banking market✓ Developed multi-channel strategy. ✓ Managed Digital Channels launch, growth and transformation into full-fledged channels., migrating 75% of non cash transactions migrated to digital channels ✓ Led teams responsible for customer service, transactions, sales, customers activation and retention ✓ Full responsibility for Digital Channels P&Lmobile banking awards for myBankings : “most innovative mobile banking service” – 2003 Romanian IT&C awards; “best e-service” – 2003 e-finance awards; “best mobile banking service” – 2004; 2006; “Mobile Communications Magazine Contact Center | Internet Banking | Mobile Banking Customer Service | Sales
  • Orange Romania
    Manager | Call Center
    Orange Romania Jun 1999 - Dec 2001
    Issy-Les-Moulineaux, Île-De-France, Fr
    In June 1999, Orange opened a fourth Contact Center in Romania and I was hired to build from scratch this new unit. I developed and managed a top performing Contact Centre, with 120 headcount, delivering excellent customer experience while operating with high efficiency and within strict P&L control. Contact Center | Customer Service
  • Ispe | Renel - Cet Bacau
    Electrical Engineer - Various Positions
    Ispe | Renel - Cet Bacau Sep 1994 - May 1999
    Immediately after graduation, I worked as Design Engineer in Romanian Institute for Energy Industry Study and Design. After 1 year I moved to Bacau Power Plant for a more hands on experience. Here I developed both engineering and managerial skills, starting as Chief of Thermal Energy Plant and then being promoted as Dispatcher for Electrical Power Plant. I managed teams of round 100 workers and foremen, being responsible for managing whole Power Plant activity during my shift

Radu Topliceanu Skills

Strategy Banking Management Business Planning Retail Banking Product Management Leadership Team Management Portfolio Management Sales Management Business Strategy Marketing Strategy Sales Credit Financial Risk Finance Loans Internet Banking Direct Sales Change Management Credit Risk Program Management Business Development Credit Cards Digital Banking Product Development Call Centers Customer Satisfaction Mobile Banking Omnichannel Banking

Radu Topliceanu Education Details

  • Imd
    Imd
    Lead
  • Consumer Bankers Association Executive Banking School
    Consumer Bankers Association Executive Banking School
    Banking Management
  • Harvard Business School
    Harvard Business School
    Building And Leading Customer-Centric Organizations
  • Asebuss Business School
    Asebuss Business School
    General Management
  • University Politehnica Of Bucharest
    University Politehnica Of Bucharest
    Thermal Power Plant

Frequently Asked Questions about Radu Topliceanu

What company does Radu Topliceanu work for?

Radu Topliceanu works for Mashreq

What is Radu Topliceanu's role at the current company?

Radu Topliceanu's current role is EVP, Head of NEO and Personal Banking at Mashreq | Driving Strategic Transformation & Profitable Growth in Europe and Asia | Digital Banking Leader.

What is Radu Topliceanu's email address?

Radu Topliceanu's email address is ra****@****hoo.com

What is Radu Topliceanu's direct phone number?

Radu Topliceanu's direct phone number is +4312273*****

What schools did Radu Topliceanu attend?

Radu Topliceanu attended Imd, Consumer Bankers Association Executive Banking School, Harvard Business School, Asebuss Business School, University Politehnica Of Bucharest.

What are some of Radu Topliceanu's interests?

Radu Topliceanu has interest in Photo.

What skills is Radu Topliceanu known for?

Radu Topliceanu has skills like Strategy, Banking, Management, Business Planning, Retail Banking, Product Management, Leadership, Team Management, Portfolio Management, Sales Management, Business Strategy, Marketing Strategy.

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