Advisor to leadership on matters of business growth, company efficiencies, talent development, risk mitigation, stakeholder management and transformation delivery.

On demand advisory, dispensed one bite at a time.

Aiding in on-going delivery of company transformation objectives, dispensing advise, one day at a time.

As COO, I had the honour of leading and delivering the most noticeable transformation in the groups life thus far. With the support of the company CEO's and the Holding team, 77 Media was taken through a comprehensive change management cycle. This cycle was delivered in 18 months and included;1. Vigorous self discovery2. Expansive visioning and positioning exercise and strategy development for 6 companies3. Talent evaluation and skill pool development - including C level4. Legal restructuring5. Product portfolio evaluation and portfolio rebuilding6. Pricing strategy7. Rebuilding of core Holding company support services, including accounting, human resources, IT and legal. 8. Brand development and go-to market exercise for 3 companies.9. Risk mitigation planning10. Implementation of relaunch of the new and independent companies as part of the holding group. Today the Holding company is home to Acquaint Communications, Brackets Technology, Kan Production, VFX Studio, and Gabriel Branding and Antin.In addition to having built business and financial efficiencies across the companies, I hope to have also influenced the company spirit, its energy and ultimately it's cultural signature.

Marketing Director; serving both Public and Private sectors in building Marketing and Implementation Strategies. Occasionally covertly involved in influencing public opinion. Most recently leading development and delivering of organizational Transformation Strategies, including but not limited to building organisational and operational efficiencies, people management strategies, transformation communication strategies and hands-on implementation of the trio.Roster includes Ministry of Economy & Planning, Ministries of Housing, Health and Labour, along with select private sector accounts - within the Kingdom of Saudi Arabia.Key Achievements at Aboab&Co.:- Operational Advisor and Engagement lead on Transformation Strategy creation and Communication Strategy delivery for regional FMCG giant.- Anchoring role in communication strategy and implementation delivery within the CCC (Command and Control Unit) during MERS-CoV Crisis in KSA.- Responsible for multiple cultural management initiatives within organization, including launching of first ever in-house newsletter and calendar of employee engagement activities.

Responsible for final agency product, including operational running of SBU, people management and meeting regional business growth targets. Operationally leading a fantastic ideation, client servicing, creative and execution team.Key Achievements at TPH Group.:- Part of core lead team, of first ever Strategic Activation unit in KSA.- Successful management of Suntop - highest selling kids orange juice brand in KSA for 6 years running. Strategic brand leaps, including creation of articulated brand universe, permanent conversion of brand character from 2D world to 3D and increasing on-ground interactions 2.5X YTD. (http://www.suntop.com/)- Client lead and support in creation and on ground roll out of Goody Kitchen Concept – (https://www.goodykitchen.com/)- Co-lead in development of first augmented reality brand activation experience in KSA on Lipton yellow label.- Client and operations lead on first ever brand flash mob in Middle East, on Clear Shampoo (as reported).High Level portfolio between RAPP & DDB*TEA*--Lipton LYL, Green, Chai Latter and Pyramid Tea*JUICE*--Suntop, Suntop & Sunquick *AUTO*--General Motors (UMA)*HOME & PERSONAL CARE*--Sunsilk--Dettol --Harpic --Pif Paf --Airwick --Colgate*COOKING OIL*--Noor & Frylite*SNACK / FOOD*--Tasali --Crispy --Knorr --Goody Corporate--Quaker Oats --Voila Chocolate--Pringles--Betty Crocker --Skittles --Wrigley--Ulker*OTHERS*--Nokia--Sony--Jotun Paints

Heading client servicing at Rapp Jeddah and part of core business development team for KSA and UAE.