Rae Anne Fender Email & Phone Number

Los Angeles, Ca, Us

United States | Canada

Led team of Regional Directors / District Managers, across 400+ locations in US and Canada. Developed and implemented strategies for market growth, revenue increase, and team performance enhancement, driving operational excellence and customer satisfaction.• Directed high-level retail strategy and operations for largest division, generating $1B+ in annual revenue and accounting for 70% of total enterprise revenue and 85% of total profit. • Transformed performance by leading change management and standardizing practices across four regions, closing conversion performance gaps and increasing 4-wall profit.• Ensured consistent revenue growth by integrating customer insights into strategic planning and KPI development. • Informed enterprise decision-making by delivering key retail insights and reports to executive and cross-functional leadership. • Collaborated with Marketing, Visual Merchandising, and Finance teams on in-store activations, sales distribution, trend tracking, and budget / P&L management to maximize profits.• Enhanced team performance and equity by creating structured career paths, succession plans, and development initiatives, fostering culture of collaborative leadership. • Stabilized talent bench and enhanced overall performance by providing hands-on support and capability building, partnering with HR and L&D teams for targeted training programs. • Achieved top ranking company-wide for employee retention and NPS by deploying initiatives focused on employee experience, development, and career pathing. • Steered the execution of the Annual Leadership Summit, providing training for 500+ Store Managers.Competencies:Multi-unit | Team Leadership | Development | Strategic Planning | Customer Experience | Sales Excellence | Performance-Driven Results | Data-driven decision making | Financial Analysis | Profit Loss | Operations | Managing change | Building high-performing teams | Talent Acquisition | Project Management | Inclusivity | Collaboration

United States

Led performance transformation and sales growth for a regional market representing 33% of total revenue. Managed strategic initiatives across 250 locations with 4.5K employees.• Revitalized retail / brand performance within key CA market, positioning Region as highest volume / most profitable region for six consecutive years, doubling annual volume to $300M and achieving highest conversion.• Aligned regional strategy and KPIs with global enterprise by developing SOPs, training manuals, and retail best practices for retail spaces, enabling global retail growth. • Pioneered creating Objective Scorecard and Talent Calibration ranking systems, improving performance visibility and achievement measurement frameworks.• Headed up innovative, high-impact projects surrounding brand awareness and sales expansion within key markets, including EMEA / APAC training to promote history, heritage, and selling culture.• Cultivated resilient culture promoting critical thinking and engagement; advanced organizational leadership by recruiting and mentoring high-potential talent for senior roles.• Led assessment of store-level skills to identify transferrable capabilities for corporate roles, informing development of apprenticeship and internship programs within corporate structures. • Conducted comprehensive analysis of HR-related data to reduce turnover and drive high sales performance.

United States

Oversaw strategic and operational planning for market growth in Hawaii, California, Colorado, Arizona, Nevada, and Utah, achieving annual revenue of $60M+.

California, United States