Rae Bassett work email
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Rae Bassett personal email
Digital Nomad #WFHNow on the beautiful Sunshine Coast, Queensland, Australia. A creative strategist and forward thinking marketing leader, with 30 years of marketing experience working across entertainment, leisure, tourism and major events, health & medical, b2b & e-commerce.Specialties include: performance marketing, CRO, PPC advertising, digital analytics, digital business transformation and leadership, capability development, responsive design and website project management, social strategy, community management and customer listening, CRM and email strategy, content strategy, performance based advertising and campaign tracking/optimisation, retention strategies, ticketing ecommerce, influencer marketing and SEM.
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Performance Marketing ManagerUpweb Mar 2021 - PresentSunshine Coast, Queensland, Australia -
Marketing ManagerThe Gordon Frost Organisation Apr 2017 - Feb 2020Sydney, Australia
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Head Of Production And Social MediaWunderman-Bienalto Mar 2016 - Apr 2017Sydney, AustraliaClients including: Adidas, Virgin Australia, VS Sassoon, Woolworths including Bunch.
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Digital Marketing DirectorAcmn Jan 2011 - Mar 2016Hightlights include:* Aus & NZ tours of WICKED and Jersey Boys and the launch of Book of Mormon the Musical in Australia.* Strategy and campaign for the inaugural Cadel Evans Great Ocean Road Race and L'Étape Australia by le Tour de France.* Digital strategy, social media and event communication management for White Night Melbourne for 2 years.* Record breaking exhibitions including King Tutankhamun at Melbourne Museum, Vikings at the Sydney Maritime Museum, WW1 Centenary Exhibition.* Property Council of Australia "Don't Play With Negative Gearing" political campaign. -
Manager - Online & Audience DevelopmentQueensland Performing Arts Centre Jun 2007 - Jan 2011Highlights include:* Digital strategy and campaign execution for the Out of the Box festival.* Landmark venue audience research, audience profiling and segmentation strategies including development of a first time booker loyalty program. * Launch of new digital channels including the first QPAC website with online seat selection and established QPAC's first social media channels. -
Marketing Account ManagerAustralian Government 2005 - 2007• Lead the strategy for community and business engagement in the Melbourne 2006 Commonwealth Games through the Australian Government Commonwealth Games Taskforce.• Developed and managed a project to leverage the Games to drive employment in Victoria including project managing eight employment expos in Melbourne and regional Victoria, torch relay community events in 49 overnight stay locations nationally, media, outreach and stakeholder liaison.• Provided senior Ministerial liaison and communication advice to Joe Hockey MP, the CEO and General Manager, Marketing and Communication. • Managed the national campaign to launch Youth Allowance online claiming and online services marketing including web, sms and IVR services. -
Marketing ManagerCanberra Theatre Centre 2003 - 2005• Developed and launched online ticketing, website and an email marketing program, converting over 30% of sales from phone to online in just six months.• End-to-end marketing management including media planning and buying, collateral development, branding, sponsorship, copywriting, PR, eDM strategy and development, and sales.• Lead a team of 5 specialist and sales staff with responsibility for publicity, campaign management, media buying, audience development, online ticketing, eDM and group sales.
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Director - Corporate & Electronic CommunicationsFamily And Community Services 2000 - 2003* Responsible for major procurement contracts and tenders including the market research panel and print and warehouse/distribution. * National communications for major government campaigns including the Seniors Bonus and the Government's response to the Bali Bombing. -
Marketing ManagerVarious Roles 1992 - 1999Various marketing roles including shopping centre marketing, entertainment marketing and Commonwealth Government communications.
Rae Bassett Skills
Rae Bassett Education Details
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Associate Diploma Of Arts
Frequently Asked Questions about Rae Bassett
What company does Rae Bassett work for?
Rae Bassett works for Upweb
What is Rae Bassett's role at the current company?
Rae Bassett's current role is Performance Marketing Manager at UpWeb.
What is Rae Bassett's email address?
Rae Bassett's email address is ra****@****.com.au
What schools did Rae Bassett attend?
Rae Bassett attended Queensland University Of Technology.
What skills is Rae Bassett known for?
Rae Bassett has skills like Digital Marketing, Social Media, Digital Strategy, Email Marketing, Strategy, Social Media Marketing, Seo, Marketing Communications, E Commerce, Campaign Management, Online Marketing, Crm.
Who are Rae Bassett's colleagues?
Rae Bassett's colleagues are Ali Ghysoori, Ben Hollis, Joe Searle, Fabiana Monteiro.
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