Rae Bassett

Rae Bassett Email and Phone Number

Performance Marketing Manager at UpWeb @ UpWeb
Rae Bassett's Location
Australia, Australia
Rae Bassett's Contact Details

Rae Bassett personal email

n/a
About Rae Bassett

Digital Nomad #WFHNow on the beautiful Sunshine Coast, Queensland, Australia. A creative strategist and forward thinking marketing leader, with 30 years of marketing experience working across entertainment, leisure, tourism and major events, health & medical, b2b & e-commerce.Specialties include: performance marketing, CRO, PPC advertising, digital analytics, digital business transformation and leadership, capability development, responsive design and website project management, social strategy, community management and customer listening, CRM and email strategy, content strategy, performance based advertising and campaign tracking/optimisation, retention strategies, ticketing ecommerce, influencer marketing and SEM.

Rae Bassett's Current Company Details
UpWeb

Upweb

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Performance Marketing Manager at UpWeb
Website:
upweb.com
Employees:
8
Rae Bassett Work Experience Details
  • Upweb
    Performance Marketing Manager
    Upweb Mar 2021 - Present
    Sunshine Coast, Queensland, Australia
  • The Gordon Frost Organisation
    Marketing Manager
    The Gordon Frost Organisation Apr 2017 - Feb 2020
    Sydney, Australia
  • Wunderman-Bienalto
    Head Of Production And Social Media
    Wunderman-Bienalto Mar 2016 - Apr 2017
    Sydney, Australia
    Clients including: Adidas, Virgin Australia, VS Sassoon, Woolworths including Bunch.
  • Acmn
    Digital Marketing Director
    Acmn Jan 2011 - Mar 2016
    Hightlights include:* Aus & NZ tours of WICKED and Jersey Boys and the launch of Book of Mormon the Musical in Australia.* Strategy and campaign for the inaugural Cadel Evans Great Ocean Road Race and L'Étape Australia by le Tour de France.* Digital strategy, social media and event communication management for White Night Melbourne for 2 years.* Record breaking exhibitions including King Tutankhamun at Melbourne Museum, Vikings at the Sydney Maritime Museum, WW1 Centenary Exhibition.* Property Council of Australia "Don't Play With Negative Gearing" political campaign.
  • Queensland Performing Arts Centre
    Manager - Online & Audience Development
    Queensland Performing Arts Centre Jun 2007 - Jan 2011
    Highlights include:* Digital strategy and campaign execution for the Out of the Box festival.* Landmark venue audience research, audience profiling and segmentation strategies including development of a first time booker loyalty program. * Launch of new digital channels including the first QPAC website with online seat selection and established QPAC's first social media channels.
  • Australian Government
    Marketing Account Manager
    Australian Government 2005 - 2007
    • Lead the strategy for community and business engagement in the Melbourne 2006 Commonwealth Games through the Australian Government Commonwealth Games Taskforce.• Developed and managed a project to leverage the Games to drive employment in Victoria including project managing eight employment expos in Melbourne and regional Victoria, torch relay community events in 49 overnight stay locations nationally, media, outreach and stakeholder liaison.• Provided senior Ministerial liaison and communication advice to Joe Hockey MP, the CEO and General Manager, Marketing and Communication. • Managed the national campaign to launch Youth Allowance online claiming and online services marketing including web, sms and IVR services.
  • Canberra Theatre Centre
    Marketing Manager
    Canberra Theatre Centre 2003 - 2005
    • Developed and launched online ticketing, website and an email marketing program, converting over 30% of sales from phone to online in just six months.• End-to-end marketing management including media planning and buying, collateral development, branding, sponsorship, copywriting, PR, eDM strategy and development, and sales.• Lead a team of 5 specialist and sales staff with responsibility for publicity, campaign management, media buying, audience development, online ticketing, eDM and group sales.
  • Family And Community Services
    Director - Corporate & Electronic Communications
    Family And Community Services 2000 - 2003
    * Responsible for major procurement contracts and tenders including the market research panel and print and warehouse/distribution. * National communications for major government campaigns including the Seniors Bonus and the Government's response to the Bali Bombing.
  • Various Roles
    Marketing Manager
    Various Roles 1992 - 1999
    Various marketing roles including shopping centre marketing, entertainment marketing and Commonwealth Government communications.

Rae Bassett Skills

Digital Marketing Social Media Digital Strategy Email Marketing Strategy Social Media Marketing Seo Marketing Communications E Commerce Campaign Management Online Marketing Crm Copywriting Content Strategy Sem Interactive Marketing Mobile Commerce Conversion Optimization Marketing Management Google Analytics Analytics Brand Development Search Advertising Audience Development Marketing Customer Relationship Management Social Media Strategist Google Adwords Advertising Search Engine Optimization Audience Analysis Facebook Marketing Audience Segmentation Online Advertising Digital Media Social Media Advertising Mobile Internet Business Transformation Stakeholder Management Customer Retention Marketing Strategy Management Media Planning

Rae Bassett Education Details

Frequently Asked Questions about Rae Bassett

What company does Rae Bassett work for?

Rae Bassett works for Upweb

What is Rae Bassett's role at the current company?

Rae Bassett's current role is Performance Marketing Manager at UpWeb.

What is Rae Bassett's email address?

Rae Bassett's email address is ra****@****.com.au

What schools did Rae Bassett attend?

Rae Bassett attended Queensland University Of Technology.

What skills is Rae Bassett known for?

Rae Bassett has skills like Digital Marketing, Social Media, Digital Strategy, Email Marketing, Strategy, Social Media Marketing, Seo, Marketing Communications, E Commerce, Campaign Management, Online Marketing, Crm.

Who are Rae Bassett's colleagues?

Rae Bassett's colleagues are Ali Ghysoori, Ben Hollis, Joe Searle, Fabiana Monteiro.

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