Raechelle Salgatar Email & Phone Number

Calabarzon, Philippines

Cupertino, California, United States

Seoul, South Korea

In charge of the overall marketing strategy for the promotion of the self-reload mobile app, “thePAY” to foreign nationals in South Korea. Conceptualizes, plans and creates content for the official social media fan pages of company. Manages social media giveaways and contests for fans. Represents the company at events involving foreigners in Korea. Handles all customer’s complaints or concerns received through all Telecentro’s website and social media accounts which includes Facebook, twitter, instagram, naver line and kakaotalk.

Pasig City

Tasked to manage ATL advertising, PR , and BTL strategies of the LG Mobile division. Responsible for the creative planning up to execution of marketing activities to promote new LG mobile phones, tablets and wearables in the local market. Headed the launch of LG G3, LG G4 and LG G5 in the Philippine Local Market.Has implemented cost efficient advertising and modern Digital marketing strategies for today’s competitive market. Spearheaded PR events to increase awareness and word of mouth for LG mobile. Developed partnerships with popular celebrities & big companies like Nestle, HOOQ, Kakaotalk and a lot more for brand association and co-marketing activities.Award/ Citation: : “LG Hi-Po” or LG High Potential Talents. Best Employee Awardee

Philippines

Managed the overall digital marketing strategies for all LG products and business units in the Philippines. Managed the official social media accounts, from planning, contents creation and daily content posting. Handled the digital ads planning to execution, email marketing, online fans promotions, hashtag marketing and other online marketing strategies.

Yeongdeungpo-Gu, Seoul, Korea

Responsible for creative ideation & marketing strategies for new LG Residential Air conditioner products. Tasked to monitor and check the digital marketing activities of LG Asian Subsidiaries and Latin America countries. Managed events for LG Residential Air conditioner division especially for the world's first Anti Mosquito Air Conditioner by LG.Award/ Citation: Part of LG’s Distinguished “Global Talent Program”

Handled customer accounts for the Kodak Entertainment Imaging Division. Tasked to coordinate sales, logistics, importation, customs releasing and purchasing.

Responsible for the development and implementation of promotional strategies for the institution’s programs. Conducted career talks and exhibits in different schools to introduce the distinctive features of the institution’s programs. Managed the production of marketing materials, which involves conceptualization, designing, proofreading copy, and liaising with printers. Designed billboards and monitors the placement of outdoor advertising materials. Telemarketing and e-mailing of potential clients. Assisted in the updating of the institution’s website.Acted as the front liner of the academe. Handled walk-in clients and phone inquiries. Handled clientele’s special concerns. Assisted in the organization of school events. Awardee: Special Citation - 2006 Southville International School and Colleges’ Annual Key Result Areas (K.R.A.) Awards S.Y. 2005-2006. Special Citation - 2007 Southville International School and Colleges’ Annual Key Result Areas (K.R.A.) Awards –. S.Y. 2006-2007.

Master Of Arts (Ma), Digital Media Major In Culture Contents

Ab, Organizational Communication, General

Activities and Societies: Associate Editor - De La Salle University Official NewspaperBachelor of Arts, Major in Organizational.