Head up an organisation of inspiring people who are constantly challenging themselves to answer the "What if’s?" to create solutions that enhance our user's experiences, increase productivity and give them back time to do the things that deserve their attention.Keenly focussing on artificial intelligence and machine learning as the champion of future business innovation, I thrive on asking: “Why? How? And What if?” to drive innovation and product improvement - Why do we need to accept the status quo?With a BCom Hons in Marketing Management, I had 10 years of experience in the blue-chip FMCG sphere before taking the entrepreneurial plunge into the technology industry. It is not the product, but the broad needs of the consumer which I have been impassioned by since my beginnings in the industry. I have developed a long-standing fixation on consumer needs, dedicating my expertise, experience and ever-evolving perspective to compulsively identify and understand these needs, to conceptualise and develop products which compliment them. I am enthralled by highly functioning teams as I believe their potential to create value-driven solutions for businesses is remarkable. As a proud leader of one such team, we have been able to do what we love: Take back time from the mundanity in life so that our clients can do the things they love, all while our intelligent software does the rest.

Managed multiple brands within International Brands portfolio, leading high capacity, performance-driven project teams to consistently achieve stretched financial, operational and marketing goals. Most notable brand: Radox • Market leader in both Bath & Showergel categories during my tenure at Sara Lee

Most Notable Project - Along with my phenomenal project team I launched the first 6 pack yoghurts (Form Fill And Seal) for the Parmalat & Yumchums brands into South Africa

Most Notable Project - Assisted in product development for launch of Flora Omega 3