Redesigned landing pages, designed feature updates, and streamlined e-commerce flows in conversion rate optimization projects for agency clients spanning e-commerce, hospitality, entertainment, finance, pharmaceuticals, non-profit, and telecommunications.

Design user journeys for a luxury marketplace for sourcing up-and-coming creatives and young lifestyle entrepreneurs. Collaborate with founders and developers to design, test, and launch the company’s website.

Strategized with a team of three UX designers to design ProofScore–a website that leverages Transparent Path’s supply chain data to empower consumers to make informed decisions about their grocery purchases. Orchestrated moderated and unmoderated usability studies, identified behavioral insights, and optimized the prototype, which led to a 17% increase in ease of use.

Immersed in a 12-week intensive program, studying and implementing foundational User Experience Design principles, encompassing 480+ hours of hands-on instruction and professional training in agile UX design practices, including:• Created projects that span the full range of the design process from research and testing, to design thinking and rapid prototyping.• Planned, executed, and synthesized user interviews to gain insights into user needs and frustrations.• Conducted… Show more Immersed in a 12-week intensive program, studying and implementing foundational User Experience Design principles, encompassing 480+ hours of hands-on instruction and professional training in agile UX design practices, including:• Created projects that span the full range of the design process from research and testing, to design thinking and rapid prototyping.• Planned, executed, and synthesized user interviews to gain insights into user needs and frustrations.• Conducted competitive analysis and contextual and comparative inquiry to align designs with business needs and goals.• Executed all steps of the design process, including user research, feature prioritization, visual design, sketching, wireframing, prototyping, and usability testing.• Balanced business goals with user goals through client management, project management, and product management. Show less

Directed the website redesign by developing and implementing a UX/UI plan and partnering with web developers, resulting in a 30% increase in concert tickets sold per order. Spearheaded the design of a custom page within the CRM API, which improved the user flow for donors and resulted in surpassing the fundraising goal by $150,000. Regularly analyzed qualitative and quantitative data from surveys, Google Analytics, and Hotjar to iterate on and optimize site features. Managed a… Show more Directed the website redesign by developing and implementing a UX/UI plan and partnering with web developers, resulting in a 30% increase in concert tickets sold per order. Spearheaded the design of a custom page within the CRM API, which improved the user flow for donors and resulted in surpassing the fundraising goal by $150,000. Regularly analyzed qualitative and quantitative data from surveys, Google Analytics, and Hotjar to iterate on and optimize site features. Managed a marketing budget of $500K and served as lead copywriter, allocating resources and designing advertisements for maximum impact across all traditional and digital platforms.Built sales goals spreadsheets, utilizing prior seasons’ data to forecast targets for upcoming seasons, culminating in sales goals of at least $1.4M. Show less

Curated magazine entries and facilitated review sessions.Had three photographs and one sketch published in various issues.

Researched and reported on new media, interactive advertising, and virtual reality for the FoST blog.Coordinated food and beverage donations and sponsorship for the 2015 FoST Summit.