• Planning and execution of marketing strategy and plan, aligned with market unit go to market plans, goals and objectives• Monthly and Quarterly Marketing reports• Management of the marketing budget• Overall responsibility for building brand awareness, brand management and corporate identity within the market unit.• Lead generation- including virtual and onsite events (external/internal), campaigns, digital, social media both direct to market and through, or in collaboration with partners• Proactive PR -preparation proofread and edit all marketing publications and distribution of media releases and alerts to generate positive media coverage • Provide local research and marketing intelligence to boost sales- including competitor and industry information• Creation of locally relevant advertising campaigns and marketing collateral • Managing website, digital marketing platforms and campaigns including social media and search engine marketing• Localization and execution of global and regional marketing for owned and paid campaigns where relevant• Management of the CRM system- Lead management and list collation.• Working within a matrix structure to manage and support team members within both marketing and business development functions.• Work closely with agencies and cross-functional teams to optimize campaigns against KPI’s• Manage the creation of social media strategies, planning and execution of successful social media and influencer campaigns• Respond to questions and comments on our social media pages in a timely and accurate manner• Write, edit, and publish engaging posts on various social networks, including Facebook, Twitter, and Instagram for target audience• Oversee and manage all contests, giveaways, and other digital projects• Launching the company’s affiliate program and managing all phases, including brainstorming, maintaining, trafficking, marketing, reporting, optimization, and analysis

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram.• Optimize social media posts (language, tone, message) based on the targeted audience’s.• Select and design appealing images and videos to complement text.• Update client’s social media pages with compelling company news.• Coordinate with internal teams to create advertising posts.• Track social media insights.• Apply advertising techniques to boost brand awareness, like promotions and competitions.• Respond to questions and comments on our social media pages in a timely and accurate manner.

• Providing office management and administrative functions to the entire MENA region team.• Assisting the management team with all tasks including sales, accounting and technical support.• Translating important company documents and proposals from English to Arabic and vice versa.• Preparing reports for Human Resources including employee leave reports for annual and sick leave entitlements.• Managing various projects and schedules simultaneously ensuring standards and efficiencies are upheld and maintained.• Preparing general accounting duties including cash reconciliations and wire transfers.• Coordinating between the vendors and the finance team to make sure payments are completed on time.• High level analytical, and quantitively problem-solving for a variety of issues.• Handling meetings with governmental executive clients.

• Completed weekly company reports.• Reviewed orders and invoices ensuring data and information accuracy.• Handled customer queries and referred to the relevant person for review.

• Primary point of contact for all company queries from clients, customers and suppliers.• Provided full administrative duties including email correspondence, phone calls, reception, supply ordering and other general clerical and secretarial tasks.• Company accounting including invoice management, balance sheets and profit & loss reporting and data entry.• Assessing company applicant’s relevant knowledge, hard and soft skills, experience and aptitudes.• Providing analytical recruitment reports to management for review and assessment.

• Developed marketing plans considering budget requirements, schedules and design requirements.• Worked with the Information Team to determine Airport Kiosk and website information requirements.• Provided marketing administrative support to the Chief Commercial Officer across two commercial airport companies.• Responsible for online registration for the Aviation Exhibition (AVEX) held in Sharm El Sheikh in 2006, 2008, 2010.• Represented Cairo Airport Company at the AVEX exhibition through participation at the company stand and various events.• Developed website and media content including media releases, company brochure and other marketing materials.

• Worked in a call center environment responding to customer queries and providing timely resolutions and outcomes.• Utilized customer contact opportunities by providing customers with information on company products and services.• Provided training, development and support to new customer service employees.• Performed market research through customer satisfaction surveys.