Raegan Johnson Email & Phone Number

Clark, New Jersey, US

• Lead web strategy, content development, and copywriting for a global leader in procurement and supply chain solutions.
• Project manage cross-functional teams, including design, web, and development, ensuring seamless execution of web updates and digital initiatives.
• Collaborate with senior leadership to align web content with business objectives and key strategic initiatives.
• Oversee website revamps, ensuring content consistency, SEO optimization, and user experience enhancements across all pages.
• Manage content production workflows, from concept to deployment, optimizing processes for efficiency and quality.
• Spearhead the integration of AI-driven tools into content management and digital marketing strategies

New York, NY, US

• Innovate content strategy, messaging and distribution approaches to drive greater reach, engagement, and value for B2B and B2C content marketing efforts
• Lead social media marketing strategies for direct to consumer clients and for RFP/new business pitches
• Led a dedicated team of specialists to create and oversee the audience engagement strategies and editorial content marketing for major brands and associations
• Partner with clients to conceptualize, develop, launch and grow digital audience development strategies
• Led and edited a successful content hub for AT&T Digital Life resulting in over 3.3 million unique visits, over 30,000 social shares and generated over 35,000 leads
• Develop and implement social media growth strategies across Facebook, Instagram, Pinterest and Twitter for B2B and B2C brands

Redmond, Washington, US

• Write, program and edit for one of the world’s largest web portals reaching 25 million users per day
• Select stories for MSN.com, write accurate and clickable headlines and display copy
• Curate content based on real-time metrics
• Manage partnerships with MSN channels and content partners, including NBC News, Fox Sports
• Collaborate with image editors and content partners to meet campaign goals
• Social media duties: Update Twitter and Facebook (3.6 million followers)

Newburyport, Massachusetts, US

• Developed traffic-growth strategies and programs for a newly launched start-up backed by three majorpublishers
• Part of a core launch team that steered editorial direction for the site.
• Identified potential syndication and traffic partners and be the key liaison between them and Bookish.
• Collaborated with marketing and business development teams for corporate development and was abridge between editorial and technical development.
• Social Media Manager: Created social media strategy; daily updates of Facebook, Twitter and Pinterestaccounts; community development; created #BookishChat hashtag to conduct Twitter chats withhigh-profile authors.
• Programmed the Bookish homepage and maintaining the editorial calendar.

London, GB

• Responsible for original digital content production for BBC America television show websites such as ‘Doctor Who,’ ‘Twenty Twelve,’ ‘Merlin,’ and ‘No Kitchen Required’
• Managed digital fan contests and social media strategies
• Duties included project scheduling, video production, image editing and project deliverables across different departments i.e. marketing, press, production and creative services
• Heavy use of CMS, HTML, Wordpress and Photoshop
• Copy writing and image editing

New York City, NY, US

· Maintained and updated websites for USA Network television shows such as "Law & Order: CI," "Royal Pains," "White Collar," and "NCIS"· Responsible for project managing the creation and updating or USA show Tumblrs· Create show specific newsletters for fans · Heavy use of HTML, CMS and FTP· Copywriting and image editing

• Partnership Development Project Manager: Managed editorial and traffic relationships with major news partners such as Fox News, ABC News and The Huffington Post– increased external traffic by 200% and presented best.
• Social Media Manager: Created and maintained social media strategy – increased Twitter traffic 180% in two-months. Implemented a best practice strategy that increased engagement
• SEO Editor – Worked with developers and editors in search engine optimization
• Editorial/content scheduling and advertising and partnership goals planning
• Tracked and reported metrics with strategic analysis and recommendations – Omniture expertise

New York, NY, US

• Digital content growth strategy for Self, Glamour, Details, Allure and other publications
• Managed content syndication relationships with major online partners Yahoo, MSN and AOL
• Duties included relationship management, extensive work with blogging tools, image editing, writing and editing SEO and marketing specific headlines, teaser text and blurbs
• Wrote epicurean, lifestyle and fitness content for ElasticWaist.com
• Developed a comprehensive understanding for creative and strategic online content creation and traffic management

B.A, Globalization Studies

M.A, Journalism

Education record