Raegan Johnson Email & Phone Number

Clark, New Jersey, Us

• Lead web strategy, content development, and copywriting for a global leader in procurement and supply chain solutions.• Project manage cross-functional teams, including design, web, and development, ensuring seamless execution of web updates and digital initiatives.• Collaborate with senior leadership to align web content with business objectives and key strategic initiatives.• Oversee website revamps, ensuring content consistency, SEO optimization, and user experience enhancements across all pages.• Manage content production workflows, from concept to deployment, optimizing processes for efficiency and quality.• Spearhead the integration of AI-driven tools into content management and digital marketing strategies

New York, Ny, Us

• Innovate content strategy, messaging and distribution approaches to drive greater reach, engagement, and value for B2B and B2C content marketing efforts• Lead social media marketing strategies for direct to consumer clients and for RFP/new business pitches• Led a dedicated team of specialists to create and oversee the audience engagement strategies and editorial content marketing for major brands and associations• Partner with clients to conceptualize, develop, launch and grow digital audience development strategies• Led and edited a successful content hub for AT&T Digital Life resulting in over 3.3 million unique visits, over 30,000 social shares and generated over 35,000 leads• Develop and implement social media growth strategies across Facebook, Instagram, Pinterest and Twitter for B2B and B2C brands • Lead efforts to create and deliver weekly/monthly/quarterly for key performance metrics to optimize and improve social campaign performance• Collaborate with internal teams across departments to coordinate campaigns, PR outreach and other marketing initiatives

Redmond, Washington, Us

• Write, program and edit for one of the world’s largest web portals reaching 25 million users per day• Select stories for MSN.com, write accurate and clickable headlines and display copy• Curate content based on real-time metrics• Manage partnerships with MSN channels and content partners, including NBC News, Fox Sports• Collaborate with image editors and content partners to meet campaign goals• Social media duties: Update Twitter and Facebook (3.6 million followers)

Newburyport, Massachusetts, Us

• Developed traffic-growth strategies and programs for a newly launched start-up backed by three majorpublishers• Part of a core launch team that steered editorial direction for the site.• Identified potential syndication and traffic partners and be the key liaison between them and Bookish.• Collaborated with marketing and business development teams for corporate development and was abridge between editorial and technical development.• Social Media Manager: Created social media strategy; daily updates of Facebook, Twitter and Pinterestaccounts; community development; created #BookishChat hashtag to conduct Twitter chats withhigh-profile authors.• Programmed the Bookish homepage and maintaining the editorial calendar.• Defined, analyzed and communicated key metrics for editorial team• Edited headlines and subtitles for SEO purposes

London, Gb

• Responsible for original digital content production for BBC America television show websites such as ‘Doctor Who,’ ‘Twenty Twelve,’ ‘Merlin,’ and ‘No Kitchen Required’• Managed digital fan contests and social media strategies • Duties included project scheduling, video production, image editing and project deliverables across different departments i.e. marketing, press, production and creative services• Heavy use of CMS, HTML, Wordpress and Photoshop• Copy writing and image editing

New York City, Ny, Us

· Maintained and updated websites for USA Network television shows such as "Law & Order: CI," "Royal Pains," "White Collar," and "NCIS"· Responsible for project managing the creation and updating or USA show Tumblrs· Create show specific newsletters for fans · Heavy use of HTML, CMS and FTP· Copywriting and image editing

• Partnership Development Project Manager: Managed editorial and traffic relationships with major news partners such as Fox News, ABC News and The Huffington Post– increased external traffic by 200% and presented best practices presentations company-wide• Social Media Manager: Created and maintained social media strategy – increased Twitter traffic 180% in two-months. Implemented a best practice strategy that increased engagement • SEO Editor – Worked with developers and editors in search engine optimization• Editorial/content scheduling and advertising and partnership goals planning• Tracked and reported metrics with strategic analysis and recommendations – Omniture expertise

New York, Ny, Us

• Digital content growth strategy for Self, Glamour, Details, Allure and other publications• Managed content syndication relationships with major online partners Yahoo, MSN and AOL• Duties included relationship management, extensive work with blogging tools, image editing, writing and editing SEO and marketing specific headlines, teaser text and blurbs• Wrote epicurean, lifestyle and fitness content for ElasticWaist.com• Developed a comprehensive understanding for creative and strategic online content creation and traffic management

B.A, Globalization Studies

M.A, Journalism

Education record