Rae Jefferson Email & Phone Number

Houston, TX, US

Waco, Texas, United States

Waco, Texas, United States

Austin, Texas, United States

Leads the organization's strategic communications efforts to increase access to sexual and reproductive healthcare across Texas through engagement with unique stakeholder groups, including the public, Title X clinics, Texas legislators, partner organizations, and funders.

Waco, Texas, United States

- Served clients including Waco Mammoth National Monument, City of Waco/Waco Convention Center, Baylor Line Foundation, and Creative Waco- Wrote feature articles for print & digital publications related to themes of race, class and lifestyle- Provided materials including logos, programs, flyers, illustrations, invitations and photos

Waco, Texas

- Provided comprehensive internal and external mar/comm for 40+ programs in research-oriented FQHC system serving 61,000+ patients- Oversaw organizational rebrand of 14 clinical sites and managed cross-functional team of executive, communications, operational, and clinical personnel for project's duration; developed brand style guide- Managed social media.

Waco, Texas, United States

- Developed social media strategy for successful Waco City Council re-election campaign consistent with campaign's overall branding and messaging- Adopted candidate's voice for copywriting in web and social environments- Supported campaign events including candidate forums, donor dinners, voting rallies, block walks and election watch parties- Produced.

Waco, Texas, United States

- Developed "Marketing and Communications for Nonprofits" curriculum for nonprofit management certification course- Lectured on marketing, PR, and branding for nonprofits, emphasizing resource constraints and strategic planning- Provided one-on-one mar/comm advisement and critiques

Waco, Texas, United States

- Developed and hosted 30-minute program on Central Texas public radio station with reach of 250, 000+- Used station's audience trends to build show structure and book diverse lineup of guests- Wrote program scripts, interview questions and teasers for upcoming episodes- Identified and researched leaders in local arts, government and community

Waco, Texas

- Managed implementation of narrative-based mar/comm strategies that grew county’s arts council budget from $100,000 to $1.2M- Led mar/comm efforts for first Banksy art exhibition in Texas, securing regional news coverage and attracting 8,000+ visitors- Organized fundraising cocktail event raising $700,000 for public art- Hosted public radio program with.

Waco, Texas

- Leveraged media relations, external communications, and event planning to secure Waco Downtown Cultural District designation from the State of Texas, gaining $5M investment for art programming- Produced content including newsletters, speeches, blogs, web copy, radio ads, graphics, photos, videos, and social media content

Waco, Texas

- Promoted development of Cultural Arts District in Waco- Created strategic marketing plan to further group's funding and mission- Created materials for press- Managed social media accounts with weekly posting on Facebook and Instagram

Waco, Texas

- Managed team of 15 writing staff including assistant news editor, staff writers and editors- Copyedited stories for AP style, content and news values - Covered breaking news cycle including 2016 election and Baylor sexual assault scandal

Waco, Texas

- Managed assistant copy editor and advised staff writers on daily news content- Copyedited daily newspaper for grammar, content and design qualities- Designed daily and special edition news page layouts - Collaborated with senior editors to establish editorial themes

Waco, Texas

- Managed and advised 2 A&E reporters- Planned and researched content for Arts & Entertainment section- Conducted interviews for daily news stories- Edited and designed section content for news values, AP style, and quality- Produced multimedia content accompanying stories

Waco, Texas

- Developed daily story ideas- Drafted and revised quality news articles four times per week- Cultivated relationships with sources on university administration and alumni beats- Designed pages for special edition issues

Waco, Texas

- Designed communication materials for projects including business development training program for business owners of color, brochures distributed to visitors at Magnolia Silos, and signage to encourage walking instead of driving in Downtown Waco- Crafted marketing plan to promote economic development and expansion of Downtown Waco- Created consistency.

San Antonio, Texas

- Wrote weekly feature stories on health and entertainment, including Sunday Edition front-page content- Contributed video and photo content to Features stories

M.A., Journalism, Pr & New Media

B.A., Journalism, Pr & New Media