I am a results-driven professional with an MBA and 6 years of experience in the marketing and software industry, currently seeking a data analyst position in Toronto. My professional journey across borders led me to spearhead e-commerce operations for renowned brands such as JanSport (USA), Lexon (France), and LOJEL (Japan) in the thriving China market. Subsequently, I transitioned into the rapidly expanding fintech industry as a Marketing Manager.I love using my experience in multicultural environments to communicate with talents from different backgrounds to reach a common goal and further grow businesses. By utilizing data and research, I developed valuable business insights that enabled me to build product and marketing strategies that enhance the customer experience.Technical skills:• Programming languages: SQL, Python, RStudio• Data visualization: Tableau, Power BI, Looker Studio• Web analytics: Google Analytics, Google Tag Manager, HotJar (heatmap)• Project management: Waterfall and Agile approach• UX research: survey, interview, customer journey map, affinity diagramLet's connect!!raeka625@gmail.com
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Data AnalystRcycle Oct 2023 - PresentToronto, Ontario, Canada -
Product Planning & Marketing ManagerUserxper Digital Consulting Co., Ltd. Mar 2021 - May 2022Taipei City, TaiwanUserXper is a consulting firm dedicated to UX design, UX research and design talent cultivation.• Reported directly to the CEO and developed annual product strategies based on target audience needs and marketing trends• Organized and executed three UX theme conferences with over 900 attendees within six months• Championed a successful customer campaign, resulting in a 14% increase in year-over-year profit• Redesigned internal workflows and implemented a new system for the company website• Successfully reduced customer service and IT maintenance costs by 70% and 90% respectively -
Marketing Manager幣託集團 Bitogroup Feb 2019 - Nov 2020Taipei City, TaiwanBitoGroup is the leading cryptocurrency exchange in Taiwan, fully compliant and regulated.• Reported directly to the CEO and developed annual brand, community, and product marketing strategies• Doubled the average engagement rate on social media and reduced new user acquisition costs by 70%• Led data analysis projects, including BitoPro user registration and identity verification behavior, GA (Web+App), GTM, and heat map embedding -
Director Of EcommerceShanghai Top Forward Trading Co.,Ltd Apr 2018 - Sep 2018Shanghai, ChinaShanghai Top Forward is a retail company specializing in bags and luggage. Serving as both a retailer of our own brand and the sole distributor for renowned international brands in China, the company represents brands such as JanSport (USA), LOJEL (Japan), Lexon (France), Crown (China), Tourist Club (China), and QiEnergy (China).• Reported directly to the CEO, managed departmental personnel, and led a team of 33• Led the team to achieve a 14% increase in store revenue on average during the 618 Mid-Year Shopping Festival, compared to the same period year-over-year• Increased visitor numbers by 23% compared to the same period year-over-year
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Operations SupervisorShanghai Top Forward Trading Co.,Ltd Jan 2017 - Apr 2018Shanghai, China• Grew six brands and fourteen online stores until December 2017, achieving 76% of the annual income target in 2017, a 16% increase compared to 2016• Achieved a 28% increase in revenue for the main brand during the 2017 Double Eleven
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Operations SpecialistShanghai Top Forward Trading Co.,Ltd Feb 2016 - Jan 2017Shanghai, China• Achieved a 50% monthly revenue growth rate at the Tmall flagship store• Opened JD flagship store in February 2017, ranking among the top five new luggage stores in revenue and winning first prize in conversion rate during the 618 Mid-Year Shopping Festival
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Logistics SupervisorShanghai Top Forward Trading Co.,Ltd Apr 2016 - Dec 2016Shanghai, China• Developed and implemented standard operating procedures for the logistics team• Oversaw and reported KPIs to ensure operational efficiency
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Assistant To DirectorShanghai Top Forward Trading Co.,Ltd Feb 2016 - Dec 2016Shanghai, China
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Marketing InternSystex Jul 2015 - Aug 2015Taipei City, Taiwan• 1st Prize in team micro-cinema project• 1st Prize in personal performance -
Research InternTaiwan Institute Of Directors Jul 2014 - Mar 2015Taipei City, Taiwan
Chianyu Chen Skills
Chianyu Chen Education Details
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Data Analytics -
Graduate Institute Of Management -
Department Of Applied Economics -
Economics And Management
Frequently Asked Questions about Chianyu Chen
What company does Chianyu Chen work for?
Chianyu Chen works for Rcycle
What is Chianyu Chen's role at the current company?
Chianyu Chen's current role is Data Analyst | Business Strategy | MBA.
What schools did Chianyu Chen attend?
Chianyu Chen attended Toronto School Of Management, National Taiwan Normal University, National Chiayi University, Tongji University.
What skills is Chianyu Chen known for?
Chianyu Chen has skills like Leadership, Product Marketing, Marketing Management, Stakeholder Management, Digital Strategy, Corporate Branding, Agile Project Management, Interviewing, Google Sheets, User Experience, Proposal Preparation, R (Programming Language.
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