Rae Bei-Han Kuo Email & Phone Number

Hamburg, Germany

• Enhanced company branding through corporate identity design across various domains, resulting in an increase in brand recognition.• Created intuitive and interactive interfaces for new websites and redesigned existing applications for enhanced user experience.• Crafted a wide range of captivating visual assets for exhibitions and events, including large banners, posters, flyers, brochures, social media posts, animated stickers, and filters for an immersive experience for visitors.• Revitalized package design for medical products, resulting in an enhanced product line that drives customer conversion and boosts brand visibility.

Hamburg, Germany

• Delivered impactful visual branding solutions for diverse clients, skillfully tailoring each project to align with their vision and budget.• Crafted visually appealing and user-centric web designs for the digital presence of local small businesses, empowering them to establish a strong online identity and engage with their target audience effectively.• Ignited captivating visual narratives through diverse design mediums, including packaging, brochures, flyers, posters, etc. for better impression at events and within retail spaces.

• Optimize the overall layout and improve the functionality, traffic flow, accessibility, and aesthetics of the retail space.• Range presentation and coordination of style and collections to meet visual merchandising standards, resulting in improved sales.• Customer shopping experience optimization through analyzing and improving various touchpoints, interactions, and elements that contribute to the overall experience of visitors.• Presenting diverse solutions and inspirations based on seasonal variations, encompassing styles, colors, materials, finishes, and trends.• Graphic visual communication utilizing in-store visuals to attract, inform, and motivate customers.

Stockholm, Sweden

• Developed a new range of products, prototyping, and implemented new design elements.• Color, Material, and Trend research to drive product development, and analyze results for future designs.• Conducted market research to understand customer needs, evaluated feedback, identified new potential markets, and improved the design of existing products.• Preparing exhibitions and launching events to introduce new products, boost sales, and enhance brand awareness.

Kaohsiung, Taiwan

• Target user analysis and market research for Web and APP projects to ensure products satisfy user needs. • Web/App concept, flow development, user testing, and UI/UX design for newly integrated products and associated features.• User experience design and optimization of digital product features, resulting in improved intuitiveness and usability of the product.• Learned HTML/CSS coding independently to design and develop product interfaces, incorporating responsive web design.

Master Of Arts (Ma), Industrial And Product Design

- MA degree project collaborate with IKEA explore the relation between mouthfeel and emotions for cutlery design - Space project.

Bachelor Of Science (Bs), Industrial And Product Design

-BSc degree project the balance between human and nature -Medical design project assistive device as toys for cerebral palsy children.