Rae Bei-Han Kuo Email & Phone Number

Hamburg, Germany

• Enhanced company branding through corporate identity design across various domains, resulting in an increase in brand recognition.
• Created intuitive and interactive interfaces for new websites and redesigned existing applications for enhanced user experience.
• Crafted a wide range of captivating visual assets for exhibitions and events, including large banners, posters, flyers, brochures, social media posts, animated stickers, and filters for an immersive experience for.
• Revitalized package design for medical products, resulting in an enhanced product line that drives customer conversion and boosts brand visibility.

Hamburg, Germany

• Delivered impactful visual branding solutions for diverse clients, skillfully tailoring each project to align with their vision and budget.
• Crafted visually appealing and user-centric web designs for the digital presence of local small businesses, empowering them to establish a strong online identity and engage with their target audience effectively.
• Ignited captivating visual narratives through diverse design mediums, including packaging, brochures, flyers, posters, etc. for better impression at events and within retail spaces.

• Optimize the overall layout and improve the functionality, traffic flow, accessibility, and aesthetics of the retail space.
• Range presentation and coordination of style and collections to meet visual merchandising standards, resulting in improved sales.
• Customer shopping experience optimization through analyzing and improving various touchpoints, interactions, and elements that contribute to the overall experience of visitors.
• Presenting diverse solutions and inspirations based on seasonal variations, encompassing styles, colors, materials, finishes, and trends.
• Graphic visual communication utilizing in-store visuals to attract, inform, and motivate customers.

Stockholm, Sweden

• Developed a new range of products, prototyping, and implemented new design elements.
• Color, Material, and Trend research to drive product development, and analyze results for future designs.
• Conducted market research to understand customer needs, evaluated feedback, identified new potential markets, and improved the design of existing products.
• Preparing exhibitions and launching events to introduce new products, boost sales, and enhance brand awareness.

Kaohsiung, Taiwan

• Target user analysis and market research for Web and APP projects to ensure products satisfy user needs.
• Web/App concept, flow development, user testing, and UI/UX design for newly integrated products and associated features.
• User experience design and optimization of digital product features, resulting in improved intuitiveness and usability of the product.
• Learned HTML/CSS coding independently to design and develop product interfaces, incorporating responsive web design.

Master Of Arts (Ma), Industrial And Product Design

- MA degree project collaborate with IKEA explore the relation between mouthfeel and emotions for cutlery design - Space project.

Bachelor Of Science (Bs), Industrial And Product Design

-BSc degree project the balance between human and nature -Medical design project assistive device as toys for cerebral palsy children.