Spearheaded a marketing transformation at HIDEAWAY through the targeted use of Klaviyo, Zapier, Typeform, and Monday.com. Created custom automation that spotlighted the brand's unique, customizable products, leading to a 45% boost in customer engagement. This strategy also improved team productivity by 30%, driving a significant increase in sales revenue.Formulated a dynamic brand strategy, integrating innovative design, and impactful marketing assets, propelling the brand to generate millions in sales and solidify a commanding online presence.Formulated a dynamic brand strategy, integrating innovative design, and impactful marketing assets, propelling the brand to generate millions in sales and solidify a commanding online presence.• Formulated a dynamic brand strategy, integrating innovative design, and impactful marketing assets,propelling the brand to generate millions in sales and solidify a commanding online presence.• Conducted the design and development of USA & Canadian Shopify Plus stores, aligning UI/UX, product listings, and visual aesthetics to elevate the customer experience.• Established the company's brand foundations, comprehensive sales materials, delivering a unified and compelling brand narrative.

Kind Stranger exists to promote present moment awareness in our daily lives. Our unique stacks can help provide an alertness of mind and a calmness of body, enabling a flow state. As a creative professional and busy mom with a nostalgic love for mushrooms, she wanted to create blends with purpose that could suit people’s lives and didn’t get in the way of early mornings and long nights. A healthy alternative to the mind and body which would still allow us to feel present and engaged while reconnecting lost pathways. The capsules married my passion for plants, mushrooms and better-for-you ingredients with feel-good adaptogens.

Masterfully leading the brand from conception to market recognition, I was the creative alchemist behind OCIO's aesthetic narrative, transmuting its DNA into a luxury brand recognized by elite stockists like Saks Fifth Avenue and Portia Ella.• Conceived an immersive brand world, curating from naming to aesthetic principles, cutting-edge design, high-impact marketing assets, and custom luxury hardware in alignment with top California cannabis brands such as Select, Dosist, and Sherbinski's.• Skillfully navigated the intricate legal landscapes of California, executing compliance-conscious yet creatively captivating campaigns while forging strategic partnerships with high-end stockists to broaden the brand's consumer base and retail footprint.

Achieved Forbes recognition by innovatively steering Burb's brand in a fiercely regulated landscape, blending creativity with compliance while fostering relationships with suppliers and shaping the brand's creative strategy across digital and physical channels.• Pioneered a full-spectrum creative blueprint, from the brand's foundation and marketing assets to its website and product designs, to ensure a unified, compelling customer journey.• Collaborated with designers to accessorize Burb's flagship store and apparel lines, thus creating a cohesive brand experience that resonated on and offline.• Engineered compliance-aligned yet creatively robust campaigns, establishing templates and guidelines that drove efficiency and fostered creativity within regulatory constraints.

Honoured with a Forbes feature for expertly blending creative flair and regulatory acumen at DOJA Cannabis. Meticulously shaped the brand's aesthetic and functional DNA while implementing frameworks to ensure compliance without stifling creativity.• Masterminded a comprehensive creative strategy, covering everything from the brand name to its foundational elements, web design, and intricate packaging, resulting in a uniform and compelling brand identity.• Spearheaded the design of DOJA’s flagship store, meticulously aligning in-store experience with the brand's overarching aesthetic to maintain consistency across products and clothing lines.

Achieved industry-wide acclaim with features in Jillian Harris, Elle Magazine, and Today's Parent while masterminding an e-commerce strategy that skyrocketed the online store's monthly revenue to a staggering $40K, distinct from wholesale earnings. As the creative force behind Otherware's iconic minimalistic toy designs and curated product lines, I facilitated partnerships with retail powerhouses like Indigo and Crate & Barrel Kids.• Conceived and designed a unique line of handmade toys and curated products that adhered to the brand's aesthetic, spurring a significant surge in online and wholesale sales.• Leveraged data analytics and deep consumer insights to deliver a compelling brand experience, capturing critical acclaim and securing lucrative retail partnerships.

Navigated the intersection of art and commerce precisely, leading a high-calibre team of designers in crafting compelling visual narratives. Instrumental in elevating multiple brands, my analytical approach to creative strategy manifested in pitch decks that materially contributed to increasing company revenues.• Managed a team of designers to produce exceptional work, meeting deadlines and budget constraints. Leveraged design reviews and constructive feedback to elevate team skills and achieve project goals.• Orchestrated seamless executions across various media platforms by directing photo shoots and collaborating with print producers ensures the high-quality delivery of all creative assets.