Raelyne Potter Email & Phone Number

Seven Hills, New South Wales, Australia

I have recently commenced a position with Access Industries, with the aim to extend their business for them into the Food & Beverage Industry.Access Industries specializes in contract secondary packaging. We have been in business for 71 years with a blended workforce of Supported (employees with disabilities) and non-Supported employees, therefore run as a Not for Profit organization. Our mission is to offer viable employment to people with a disability (for our full story you can check out our video on our website –www.accessindustries.com.au). Unlike other organizations, our focus is solely on giving our workforce long-term sustained employment in our operations. One of the benefits of working with Access Industries for the Disabled is that we assist in meeting Social Procurement goals. We have long term collaborations with our customers some over +40 years. We also run two operations here in Sydney, within their warehouses, which has the benefit of that they retain control of their stock and avoid further freight charges.Our operation in Seven Hills, NSW (2013 renovation) is a state-of-the-art facility. It is temperature-controlled and has HACCP, TGA, APVMA certification for Secondary Packaging and labelling. Due to the nature of how we do business, we can do virtually anything with secondary contract packing. Some of our capabilities are: • Pre-packed menu kit assembly of shelf stable foods & beverages• Shrink wrapping• Retail Pack assembly• Variety pack assembly• Shelf Ready packing – for all major supermarket retailers including Costco• Bundle Wrapping• Labelling : imported goods/re-work• Ink Jet Coding• POS assembly• Seasonal/Promotional packing• Portion consolidation & Ration packing• Bespoke assembly kits cutlery etc.• Pre packing Gondola End DisplaysWe provide a supportive and professional workplace that creates opportunities for people with disabilities achieve economic & community participation through meaningful employment.

Sydney, Australia

Sensient Technologies is a leading global manufacturer and marketer of colours, flavours and fragrances. In the Asia Pacific Region focus on developing solutions for the Food and Beverage Industries.In this role was charged with growing the business through building strong relationships, new customer acquisition, extending customer product portfolios.This role required strong cross-functional relationships internally and externally, disciplined project management and market presentations. Solid knowledge of Market Trends and in-depth knowledge of Customer and their marketplace was essential for success.

Rhodes, New South Wales, Australia

►Built and led a high performing team of national account managers in the Milling Division. Coached to uplift sales capability, step changed performance to measurably improve profitability. ►Initiated the driving of the export business, forged relationships with manufacturers across Korea, Taiwan, Shanghai; Distributors and traders in Korea, Indonesia, Hong Kong. (2016 - 2017)►Leveraged relationships across the broad and complex business to ensure customer service expectations were met across delivery (logistics), quality, fit-for-purpose value proposition ➙ all in a timely and cost-effective manner.►Identified new clients and markets. ►Operationalised cost-control strategies both internally and for clients. Implemented a new processes, overseeing gathering data to enhance visibility of market and economic trends ➙ improving pricing, volume and market share management.►Managed key accounts; serviced a broad client base including multinational and privately owned enterprises. Partnered with clients as the subject matter expert, presented business cases to win future business.

Seven Hills, Nsw

►Developed strategies and overseeing R&D to explore commercial viability of a new product. Managed cost analysis and viability, competitor research, explored raw material viability, supply chain and logistics, contract negotiation.►Secured understanding and identifying customer opportunities. Brokered agreements. Developed business plans and cases. Presented at senior level to a wide range of internal and external stakeholders.

Moorebank

A contract position.Responsible for developing strategic direction and transforming sales into a high functioning team in the contract complimentary health manufacturing field.

Sydney, Australia

Accountable for leading the Industrial business on a national basis. Ensured achievement of Operational and P&L objectives, as well as developing and implementing strategic plans for continued growth and improvement. It requires extensive market & competitor analysis.Transformed the division from a business that was created to absorb overheads into a long term sustainable business. Achieved through the development and execution of a strategic plan, the development of long term B2B customer relationships and coaching of a highly motivated team.Achieved a compound average growth of 6% per year, 5% RIG growth per year.Exceeded NPS (Net Proceeds Sales) targets by 14.6% and Profit targets by 46.5% in 2010, achieved through development of strong category, customer and pricing strategies.Re-aligned the operating model for the business resulting in a 50% reduction in staff numbers this was achieved through natural attrition and performance management procedures.Built strong cross functional relationships with Supply Chain, Finance & Manufacturing to execute key operational requirements, to define and deliver the strategy for business growth and development.Developed new products through innovation and technical understanding of customer's needs and manufacturing capabilities.

Sydney, Australia

Operational & P&L responsibilities for the Victorian Industrial business. This role encompassed managing an Account Manager plus being responsible for direct key accounts and distributors. It also involved being responsible for the direct liquid Chocolate deliveries within the Victorian region.Ensured sales targets, volume growth & P&L targets achieved for the region. Created detailed business plans for key customer base and the region. Streamlined customer base through focusing on key customers to deliver growth. Reduced debt exposure by ensuring customer paid within terms and exited poor performing businesses. Oversaw the day to day management of logistics within the Victorian business, achieving a 99% case fill rate. Motivated & managed a diverse team of people so they were all aligned to a common goal. Gained extensive technical knowledge on how different products behave within different manufacturing environments. Improved category management to enable KPI's to be set that were challenging but achievable by the team. Developed strong B2B customer relations with the key customer base that are still remaining today.

Sydney, Australia

Hornsby, New South Wales, Australia

In this role I created formulations for cosmetic products for other cosmetic companies. The products ranged from sunscreens, lipsticks, compressed powder products, moisturisers, nail varnishes, mascaras & liquid foundations.

Associate Diploma - Food Technology

Post Certificate, Pharmaceutical & Cosmetic Technology