Digital platforms can be tools for distraction—or for real change. Rae is betting on the latter.As a top 1% TikTok creator, Rae has captivated millions, working alongside brands like Lifetime TV, American Idol, and Paris Hilton. But she’s not just here for the clicks. She is passionate about using data and creativity to engage diverse audiences—not just as customers, but as active participants in driving cultural and social transformation.At Joyco Digital, an award-winning agency in Bellingham, WA, Rae leads as Director of Content Marketing, where her focus is simple: business growth through authentic connection. If you’re not building real relationships with your audience, you’re losing. Joyco's strategies don’t just move the needle—they turn digital interactions into genuine human connections.Rae’s passion goes beyond marketing. She’s mobilized online communities to champion youth rights and push for legislative change, showing that when used right, digital platforms can hold power structures accountable and drive real-world impact across generations.With a self-designed BA in "Influencing Social Change Through Digital Marketing" from Western Washington University, Rae blends creativity, strategy, and purpose. She’s here to grow brands, build communities, and create lasting, meaningful change—on-screen and off.