• Increased census to 99% with a waitlist: resident/family/employee marketing campaigns, grass roots marketing in local community, sponsorships to include the medical community, local schools/athletic programs, guardianship services partner, Veteran’s programs, etc.• Cultivated strong relationships within the market: Partner with local SNF’s, chambers, South End Coalition, churches, grief support groups, senior centers, competitors, local physicians, hospitals (namely Valley Medical Center), First responders• Hosted events to increase exposure to community: Monthly in-house events to bring prospects to community, Virtual events when needed, Resident/Family Referral parties, Professional referral programs to drive occupancy, • Developed company wide outreach programming: Home visits, Virtual clubs during pandemic and ongoing, EAP outreach, SNF events, social worker/educational series for CEU’s, support local Alzheimer’s groups, etc• Responsible for interior remodels, upkeep of building for company: remodeled salon and common areas, staged models/respites, personalized community by taking photos of residents, families, pets and placing throughout building. Select paint colors, flooring, art, etc. See Linkedin for pictures• Social media marketing: Researched and brought new SaaS platforms to increase occupancy, capture special moments to send to families, use LinkedIn and OneDay for professional networking• Employee Marketing Training – ongoing: Front desk training, department heads, line staff.• Big picture thinker: always ten steps ahead of the market, including new builds, Covid challenges, etc.

Director of Sales and MarketingIncreased census from 78%-97% in first year: Created internal marketing plan to include staff, residents and families. Built close relationships with the residents.Developed strong relationships with professionals in the community that increased referrals from non-paid sources: Active participant with chamber, local churches, SNF’s, senior centers. Hosted events for residents, families, and outside sources which resulted in less discretionary move-outs, and more referrals from the Pasadena community: Luncheons with local physicians, weekly meetings with senior networking groups. Hosted seminars and Open Houses, various parties and monthly brunches at the community.Participated with other Directors to assure the marketability of the community, including: upkeep and attractiveness, resident/family communications, utilization of internal events for marketing, accountability for in-house marketing and sales training. Prepared market studies and competitor analysis, networked with competitors. Drove occupancy through the implementation of both internal and external sales strategies while acting as the face of our community in the marketplace. Scheduled, organized and conducted tours with prospective resident for independent, assisted living and memory care.

 Grew revenue from $350K to $3.9 million annually in six years: Revamped sales cycle. Identified key potential new business opportunities and closed accounts by providing solution-oriented programs; sought out grants and solicited the schools that received them. Maintained a 98% client retention rate while managing 300 accounts: Leveraged customer service background to deliver superlative client experiences. Created value-added programs to make Pali an accommodating program for teachers and principals, a key factor in repeat business. Expanded customer base from Los Angeles County to three states (Ariz., Calif., Nev.): Penetrated new territories by conducting market analysis and launching outreach campaign on education websites to increase awareness of programs. Overcame legislation prohibiting school funding for extracurricular activities: Organized meetings with parents to educate and sell them on the importance of Pali programs, and to train on fundraising and donation collection strategies.Promoted from account executive to Director of Sales in eight months. Responsible for institute’s annual sales objective. Managed in-house and field sales team. Developed and executed tactical sales plans including quotas and account objectives. Organized open houses, on-site tours, parent meetings. Initiated and negotiated contracts. Coordinated and attended trade shows in various counties and states to generate business. Planned off-site sales meetings and entertainment with school districts and principals. Implemented a scholarship program—donate 7% of contract amount to students with financial hardships.

Hired and trained entire customer service department. Coordinated and attended trade shows. Resolved all customer service issues. Restructured department to run more efficiently. Booked all models for print and web. Assisted President with marketing. Handled key accounts. Point of contact for outside sales representatives (U.S.).

Implemented and executed standard operating procedures for all new hire training for the team sales division. Oversaw multiple departments including customer service, catalog and website sales, billing and the retail showroom. Point of contact for outside sales force. Established long-term relationships with factories and vendors.Assisted Director in all day-to-day tasks. Researched and issued credit and debit memos, rtv’s, and followed up on all logistics claims. Resolved all customer service issues in compliance with company procedures while ensuring customer satisfaction and repeat business. Worked with A/R department to collect on past due accounts.

Oversaw all aspects of customer service and ASI sales. Increased company’s account base by 400 new accounts. Drove company sales to 200% of plan. Exceeded monthly sales goal by 40%. Trained all new hires. Coordinated and attended trade shows throughout US.

Opened brand new office. Hired and trained 59 employees. Increased sales revenue within territory by 24%. Customer retention percentage in my region was at an all-time company high.

Trained all new hires on business-to-business sales. Managed an average of 30 employees per location. Represented clients such as AT&T, Staples, Qwest, Dish Network, and ACCBusiness in California, Oregon, Washington, and New Mexico.