• Led the development of a comprehensive marketing and communications strategy that doubled media hits, increased YouTube views by 95% and grew social media engagement, strengthening the brand's thought leadership and increasing brand awareness• Led a successful rebranding effort, resulting in increased brand comprehension, and member and stakeholder engagement • Designed and implemented the organization's first internal communications strategy, resulting in a more efficient and collaborative organizational culture • Partnered with executive team to create and launch a new strategic plan focused on changing systems that perpetuate poverty • Managed $1M+ budget, ensuring cost-effective allocation of resources for marketing and communications• Launched organization's first CRM to track and manage communications and engagement with more than 700,000 members, significantly improving efficiencies and saving valuable staff time• Launched a five-star rated podcast to amplify the true lived experiences of people experiencing poverty and financial hardship• Established the organization's first membership and communications team, which had the highest staff engagement for two years in a row, including the distinction of being the only team with perfect scores in three areas

• Developed and executed marketing and public relations strategies, leading to a 22% increase in positive media coverage, enhancing the network's reputation • Designed a marketing strategy to fully enroll a new school three months ahead of schedule • Led the development and implementation of strategies for marketing, public relations, website, social media, branding, video production, crisis communications and translation services• Trained staff on branding and messaging, ensuring continuity and consistency in communications across all the network• Represented the organization as a media spokesperson and trained staff, students and parents for media engagement• Won five PenSPRA Excellence in School Communications Awards - Graphic Design (2018 & 2019), Video (2018 & 2019) and Publication (2018)

• Increased earned media by 67%, establishing the organization as a thought leader for Black women's health• Spearheaded a transformative rebrand, resulting in a modern brand identity for the 30-year-old organization and increase engagement with a targeted younger demographic• Grew Facebook and Instagram engagement by 195% and 48%, respectively, andincreased web page visits by 47%, leading to increased brand awareness and donations• Implemented an SEO strategy to increase web page visits by 47% and blog views by288%

• Created compelling content, including speeches, blogs and presentations for the CEO,enhancing public perception and engagement• Developed an innovative marketing video that generated a new revenue stream throughsales to affiliates• Managed social media campaigns, leading to a 370% increase in engagement

• Increased Facebook and Twitter likes from zero to100K and 81K respectively, through engaging, informative content• Protected network’s reputation and bottom line by identifying and correcting inaccuracies in stories before they were disseminated to the public • Informed an audience of 500K by writing stories for trials with high-profile defendants, including George Zimmerman, Jodi Arias and Conrad Murray• Established editorial standards by co-writing department style guide

• Awarded Peabody for writing and producing news stories related to the 2008 U.S. presidential election• Wrote as many as 30 stories per day for more than 800 affiliates worldwide• Managed and trained junior writers and associate producers• Collaborated with editors, graphic designers and reporters to produce franchise reports, including "Business Brief"​ and "Consumer Watch"

• Helped station maintain #1 position among key 18 – 49 adult demographic by leading teams for weekend newscasts • Reinvigorated broadcasts through innovative graphic design elements that enhanced storytelling• Worked collaboratively with cross-functional groups on breaking news stories, including the Fulton County Courthouse shooting and the conviction of former Atlanta Mayor Bill Campbell• Managed and created multimedia website content to increase station's digital footprint and reach

• Managed production team of five in the planning and execution of live news broadcasts• Conquered competitors by regularly generating a viewership more than twice the size of their audiences • Calmly created and communicated new plans of action in breaking news situations• Compiled elements of newscast into a cohesive program• Gathered leads for news stories