truth® is the longest running and most successful national tobacco prevention campaign for youth and young adults. Over the course of our campaign, teen smoking rates have dropped from 23 percent to less than 6 percent. In 2014, Advertising Age named truth one of the top 15 campaigns of the 21st Century.I directed, coordinated, and oversaw budget management, creative development, social media, and logistics for any offline on the ground sponsored and non-sponsored truth® events. I created authentic experiences to connect our demographic to the only tangible piece of our brand. Additionally, I aided with training our brand ambassadors (tour riders) to creatively engage one-on-one with the millions who attend those events. Below are some of my position highlights in detail: •  Maintained a $2.6M yearly budget and invoice tracker.•   Led logistical, creative, and budget efforts for over 370 events and/or activations.•  Supervised truth's 26-person brand ambassador team to ensure on the ground efforts are on brand and meet campaign and department goals.•  Researched the target demo and fashion trends to produce yearly campaign assets that include over 100K pieces of strategic promotional merchandise.•  Collaborated cross-functionally with teams such as Social Media, PR, Digital, Accounting, Research, and Youth Engagement to implement projects and events.•  Worked as a liaison between vendors and partners such as 72&Sunny, Livenation, Teen Vogue, Buzzfeed, Viacom, and Vans Warped Tour.

As the second person in command on this two-person, growing marketing team at Eyenavision, Inc., a recognized leader of innovation in the optical industry, my duties included strategically creating and executing various social media campaigns and email communications for three brands that increased sales, planning events, including trade shows and vendor fairs for clients. I also designed and created marketing literature for three brands, developed and maintained media, vendor, and influencer relationships, and coordinated resources to craft marketing plans for various projects including product launches and events. Due to our lean team, I received an array of experience in a short time. I honed my skills and learned how to give effective feedback and work adequately in a heavily cross-functional, fast-paced, start-up environment.

As the first person to hold this position at P&W Foreign Cars, I was able to increase traffic to each dealership's website by 20%. My duties included creating social media content with consistent content and tone for three car luxury dealerships (BMW, Mini of Pittsburgh, and South Hills Audi), maintaining and managing social media platforms and responding to each dealerships social community, analyzing and reporting social media and online marketing campaign results and increased customer engagement through social media that translated to more sales per month.

As the only intern working for this nonprofit dedicated to providing innovative, high-quality educational programming and charitable services in the bone and joint realm, I was able to gain firsthand experience with media, marketing, and communications while finishing up my last college semester. My duties included creating and executing various social media campaigns and email communications for outreach programs, scheduling and hosting organized events to support the foundation, managing event logistics to support the foundation, fulfilling administrative tasks needed to help keep the foundation functioning, and creating blog posts, newsletters, and press releases.

As the only intern for Truth Initiative's marketing department, I was able to hone in my skills and aid with projects that directly effected the truth® campaign's reach. My duties included assisting with tour logistics, recruitment, social media, coordinating online contests, ticket giveaways, and conducting vetting background research on potential partners and influencers.

During my tenure as the Student Assistant within the Kent State University Marketing department, I was able to get real world marketing experience while in school. My duties included answering phone calls regarding information about various advertising and marketing opportunities Kent State offered, filing budget files, transcribing captions for Kent State University’s YouTube page, delivering promotional items to various departments and various organizations, scheduling meetings for the various Executive team members, handling the front desk, and organizing files for Kent State's marketing literature.