Raeshon Mcneil Email & Phone Number

Charlotte, North Carolina Area

• Integral part of initial client engagements
• Developed brand and product strategy guidelines for client projects to insure product design and brand goals are realized
• Management of design team, execution of design phases and project progression within determined project timelines
• Utilized design thinking principles to help redefined Enventys Partners design processes and positioning of outward facing multimedia client engagement materials to better inform and secure ideal clients

Charlotte, North Carolina Area

• Performed progressive 3D development of product designs creating conceptual and advanced manufacturable CAD files and manufacturing drawings
• Advanced prototyping by means of 3D printing, high level painting, sewing, molding, etc.
• Developed plans for product design advancements through prototype and product experience evaluations
• Organized and conducted user experience focus group product evaluations

Charlotte, North Carolina Area

• Conducted product and category research and trend analysis in congregation with ethnographic research to develop brand and product design strategies
• Developed product and brand strategies for consumer products in various industries including, consumer electronics, housewares, cosmetics, medical, sports, etc.
• Executed on brand development strategies, creating strategic product brands that align with the highlighted targeted demographic, for products in various industries
• Brand development requirements included executing on strategic naming exercises, logo creation, product positioning, creative writing and brand and corporate identity definition
• Developed human centered products through design iteration and evaluation of sketch renderings, form studies and evaluation of ergonomics and design features through the creation of concept models, 3D modeling and.
• Hosted client engagements delivering product design and brand strategy presentations

Raleigh-Durham, North Carolina Area

• Developed a brand and corporate identity, for the Brew 2 You beer delivery service, that aligned with the targeted demographic of college students
• Developed logo, brand and company guidelines and product positioning strategies
• Developed and designed advertising campaigns to promote safe drinking habits through the execution of multimedia assets including fliers, stickers, t-shirts, menus, Brew dollars, etc.

• Intern for HealthWorks! Kids museum. A Branch of the Memorial Health Foundation of South Bend Indiana that specialized in teaching kids about healthy living. Conceptualized exhibits, while organizing advertising and.
• Designed and constructed a meeting room for prospective donors
• Developed campaign posters and leave-behind memorabilia
• Organized and hosted business meetings discussing printers and printer capabilities

Bfa, Industrial Design

Activities and Societies: Football Player

Minor, Graphic Design

Education record

Education record