A Human/Design/Art studio composed of a multidisciplinary team of designers/poets/artists with an obscure desire for beauty. We collectively work on all kinds of projects with love and passion.Prev Clients: @SmallTalk (Branding, Product Design & Marketing) @InfoTik (Branding & Marketing) @TasteOfIndia (Branding) @KamakshiKhanna (Musician - Album Cover)

• Analysed 23+ research papers, articles & and reports on the AI and healthcare industry, with a focus on the integration of both.• Currently trying to narrow down the research and developing a patient-centered design framework for integrating AI systems, in collaboration with healthcare providers.

• Interviewed stakeholders including co-founders, product managers, and engineers & synthesized findings.• Collaboratively worked on creating a design system V1.1 and worked on TreQ banking, documentation, logistics & and finance module.• Conducted user research using AI tools, concept testing & and usability testing. Structured PRD & and worked on the IA, user-flows, task-flows, interface, and interactions. • Currently creating design tokens, dev-docs & and zepline handoff to systemize product flow.

• Developed comprehensive brand identity, conceptualized and designed logo, color-palette, decks, roll-up banners, shop facade, window signage, and billboards for the brand to create a cohesive and impactful brand experience.• Led the conceptualization and delivery of key brand touchpoints, including the website and marketing content to the founders for seamless implementation.

• Transformed the Y Combinator & Google Venture-backed startup from scratch. Executed complete branding strategy, which was showcased on Times Square billboard, NYC. Recognition from top tech magazines like Forbes, Product-Hunt, Betakit, Techcrunch, Readwire & and Businesswise. • Successfully led end-to-end design projects, including creating website V1.1 & V1.2 and the core product - Dashboard V1.1. Developed speedy design system version 1.1. Created illustrations, and animated product videos.• Achieving a phenomenal 261% user growth, acquiring over 60 new clients and making 1,00,000$ in sales.

Organised 5+ events & workshops. Revitalized design culture, with a 2 fold increase in numbers of designers.Drafted UX guidebooks, for club members and mentored them. Conducted courses on UX, HCI, Figma & user-research.Did complete branding for coding-week, which had over 750+ participants. Expanded club’s social media reach by 200%.