Rachael Yi 🏳️‍🌈 Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, United States

As a Data Journalist for the Gallup Poll, and former Workplace Content Writer at Gallup, I specialize in transforming complex data on social science topics into compelling narratives that inform leaders and decision-makers. I contribute to discussions on a wide range of areas, including public opinion trends, employee engagement, diversity, equity and inclusion (DEI), leadership, and workplace culture.My day-to-day work involves analyzing Gallup research, from large-scale surveys to in-depth polls, and crafting news articles, reports, and advisory content for Gallup.com. This role requires mastery of data-driven and neutral storytelling, focused on informing the American public and the world about some of the most pressing issues of our time.

Omaha, Nebraska, United States

Remote

As a Communications Specialist, I focused on promoting the UNO College of Business to drive scholarships, donations, and job opportunities. I created and managed the college’s monthly newsletter, conducting interviews, writing articles, and publishing them via Cascade CMS and HubSpot. Additionally, I led social media strategy and content creation for the college’s Facebook, Twitter, and Instagram accounts.My commitment to social equity was reflected in the DEI-focused campaigns I launched, including the college’s first Black History Month series. I also supported faculty research by providing detailed editing and journal submission prep, while streamlining team workflows through an automated communication request system.Tools used include HubSpot, Canva, Cascade CMS, LucidPress, and Microsoft Power Automate.

Omaha, Nebraska, United States

As an Instructor for UNO’s Women’s and Gender Studies department, I created an environment shaped around equity. I designed and built my first course from the ground up, creating a new class structure, syllabus, and 16 weeks of original content for more than 20 students. Through recorded lectures, readings, and discussions, I guided students in exploring intersectional feminism and social justice.I also fostered open and accessible communication by using Discord, where students engaged in informal, authentic conversations about their experiences, creating a more honest and inclusive learning environment.Tools used include Canvas LMS, Discord, and Canva.

Greater Omaha Area

In this role, I expanded my marketing skills by focusing on graphic design, copywriting, and marketing strategy for internal campaigns. I wrote and designed the monthly organizational newsletter, conducting interviews, writing articles, and compiling the final product in Constant Contact. I also managed content on SharePoint, including page design and updates for company-wide access.As the lead designer for internal campaigns, I created materials for training and company updates for over 750 employees. I also spearheaded the design for the "Manager Culture School," a key initiative encouraging diversity in management that launched in 2020. Finally, I managed the manager feedback program, distributing surveys and gathering confidential insights from employees on their workplace experiences.Tools used include Canva, Constant Contact, Tableau, SAP ERP, Azure DevOps, SharePoint, and Microsoft Teams.

Omaha

In this role, I transitioned into digital marketing with a focus on content creation, promotion, and recruitment for the UNO College of Business. I managed the monthly alumni newsletter, writing and editing 7-8 articles per issue, distributed to over 1,500 alumni and students. I also took charge of the College of Business Administration’s social media accounts, running recruitment and event campaigns across Facebook, Instagram, and Twitter, where I increased Instagram followers by 150+ in just the first month.Additionally, I authored and edited over 20 articles for the 2019 CBA Magazine.Tools used include Cascade CMS, Emma Email Marketing, Hootsuite, Photoshelter, Canva.

Greater Omaha Area

As a project manager, my communication skills and ability to build rapport played a key part in driving success. I coordinated Agile software development teams, generating over $1M in revenue from Fortune 500 clients such as Citi and Wells Fargo.I also took charge of internal communications, creating and distributing corporate newsletters to over 500 employees. This included managing all aspects of content creation, from conducting interviews to copywriting, editing, and designing materials for company events.Tools used include Adobe InDesign, Illustrator, Photoshop, SharePoint, Clarity, JIRA, and Confluence.

Omaha, Nebraska

In this role, I discovered my passion for strategic communications and gained hands-on experience in executing both external and internal campaigns. As a copywriter and marketing strategist, I supported external marketing initiatives targeting over 100,000 customers and 550+ sales associates, applying Agile project management techniques.I also researched and produced content for monthly and quarterly publications, contributing feature stories, interviews, and columns centered on insurance sales. Additionally, I created social media content, blog posts, and newsletters for both internal and external audiences.Tools used include WordPress, Workamajig, and IBM Notes.

Master Of Arts - Ma, English Language And Literature, General

Bachelor Of Arts In English Literature And Language, British/Irish/Anglophone Literature Concentration, Summa Cum Laude