Raewyn Du Toit Email & Phone Number

Hermanus, Wc, Za

Hermanus, Western Cape, South Africa

Brand Café Communications a boutique full-service advertising, communications, and design agency with over 23 years of diverse international experience. Our mission is to create inspiring brands for our clients through creativity and enduring relationships.In strategic planning, I collaborate closely to craft effective communication plans, extending my expertise to event management and CSR initiatives for a holistic brand development approach.My core areas of expertise include:* BRAND STRATEGY: Positioning, architecture, story, and messaging.BRAND DESIGN & COPY-WRITING: Logo, identity, graphic design, business collateral, marketing collateral, and copy-writing.* WEBSITE DESIGN & COPY-WRITING: Sitemap development, design, and content writing.* BRAND MANAGEMENT: Marketing strategy, brand management, and communication plans.* PUBLIC RELATIONS & EVENTS: PR plans, media relations, event planning, photography, and videography.* PROMO, PRINT & SIGNAGE: Promotional items, banners, gazebos, printing, indoor and outdoor signage.* LINKEDIN® OPTIMIZATION: Personal & Company Page enhancement, resulting in increased visibility, credibility & professional growth on LinkedIn®.Feel free to reach out to me on LinkedIn® to discover how The Brand Café can collaborate with you to enhance your brand’s communications strategy.

South Africa

The Bateleurs offers a free-of-charge aerial service to conservation organizations in need, granting them an aerial vantage point for assessing environmental concerns. This aims to enhance decision-making. By affording policymakers, conservationists, scientists, media, community leaders, and activists a high-up view of our region, The Bateleurs significantly contributes to safeguarding it.

Pietermaritzburg Area, South Africa

Truda Foods is a South African company that makes a range of quality and tasty maize snacks. In leadership roles, I managed the Marketing and Brand Activation teams and on a national scale and oversaw an in-house IT Infrastructure Revamp Project, seamlessly combining leadership and technical prowess. My role extended to spearheading Corporate Brand management on a national scale, ensuring the seamless implementation and management of brand strategies. During the company’s National IT Infrastructure Revamp Project, I collaborated with an outsourced IT firm, playing a pivotal role in elevating the organization's technological landscape. Additionally, I collaborated with the HR team to implement a staff training initiative focusing on enhancing Microsoft Word and Excel skills within the team.Delving into Product Brand Management, I developed comprehensive brand architecture and guidelines, applying them successfully to various marketing items for diverse product and snack brands, together with our outsourced advertising agency to implement. I implemented a comprehensive National Marketing Plan, strategically navigating outdoor, store signage, online presence (web/blog/SEO), transportation livery, client advertising platforms, and sports events for maximum brand exposure.

Gaborone, South-East, Botswana

Wired/Y&R, a dynamic branding, marketing, and advertising agency, part of the Y&R family in Botswana. Hotwire PR, a leading public relations and communications specialist in Botswana.Responsibilities:o Strategic Leadership: Oversaw operations and growth for Wired/Y&R in Gaborone.o Budget Management: Managed budgets, controlled costs, and ensured financial efficiency.o Team Leadership: Led cross-functional teams, including managers and staff members.o Business Development: Contributed to business expansion and client relationships across diverse industries.

Phuket, Thailand

Communications, PR & Marketing Director for both companies within the larger Thanyapura Group:

1) Phuket International Academy (PIA), Phuket, Thailand

PIA was an international facility consisting of three centers: Day School, Sports and Leisure Club, and Mind Centre.

Responsible for the entire development and design of the brand upon project start up - USD65million.

Responsibilities:
•Developed and maintained the PIA brand across all three centers.
•Implemented PR, Marketing, and Advertising Strategies in collaboration with a third-party PR firm.
•Fostered local, regional, and international marketing partnerships.
•Managed the concept and design of marketing materials with both in-house and third-party design
teams.
•Oversaw the development and implementation of a 300-page website.
•Maintained web content through the CMS system.
•Created the Brand Guidelines Manual.
•Represented the brand at trade shows as an Excom member.

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2) Thanyapura Hospitality Group, Thailand

The group includes three boutique hotels (Thanyamundra Organic Resort 5* in Khao Sok, Thanyapura Retreat 3* in Phuket, and Thanyapura Sports Hotel 4* in Phuket), an Organic Restaurant and Cooking School, Wine Cellar, Malaiwana Private Beach Club, and PURA Organic Foods company.

Responsibilities:
•Collaborated with a design team to develop brand identities for properties and F&B outlets
across marketing platforms, including websites.
•Managed marketing material concepts and designs with both in-house and third-party teams.
•Oversaw website design and implementation in collaboration with third-party web
programmers.
•Created the Brand Guidelines Manual.
•Developed PR strategies and plans.

Phuket, Thailand

Indigo Pearl Phuket (known now as The Slate Phuket, rebranded)•Brand Management: Spearheaded local, regional, and international brand management efforts.•Strategic Implementation: Successfully developed and executed PR, marketing, and advertising strategies.•Collaboration: Worked closely with external PR agencies to ensure consistent and brand-focused PR across global markets.•Creative Marketing: Created compelling marketing concepts and copy for F&B and promotional packages.•Design Expertise: Designed all advertising and promotional materials.•Guidelines Development: Crafted a comprehensive Brand Guidelines Manual in collaboration with an external design firm.•Business Expansion: Fostered business development by establishing strategic marketing partnerships regionally and internationally.•Holistic Oversight: Managed the brand across all platforms.•Event Excellence: Successfully planned and executed impactful events.

Phuket, Thailand

Branding, Graphic Design, Website Design & Programming, Event Management, and PR.Clients – hotels, international yacht brokerage, property developments, hospitality, IT group.

Singapore

Branding, Graphic Design, Web Design, Event Management, Product Sourcing.