Raf Mcdonnell

Raf Mcdonnell Email and Phone Number

Founder and Managing Director @ Talent & Brands
London, GB
Raf Mcdonnell's Location
London, England, United Kingdom, United Kingdom
About Raf Mcdonnell

More than 20 years of experience working with top global brands and developing strategic partnerships with talent across a wide spectrum of business sectors, including music, entertainment, and sports. Founded Talent & Brands, an agency specialising in working with celebrity talent & brands in the entertainment industry, and Agents for a wide roster of Celebrity and Social Media talent & Creators. Also the Co-Founder of Supernova, a socially led creative communications agency.Previously joined Amazon Tickets to lead its Partnerships and Business Development group in the UK. Leading negotiations with venues, promoters and talent to deliver opportunities for Amazon to grow its footprint in the UK Tickets industry. Former Agent at Creative Artists Agency (CAA), the world’s leading entertainment and sports talent agency in 2012 to help grow endorsement, sponsorship and brand partnership opportunities on behalf of CAA’s music and entertainment clients. Previously served as Senior Vice President of Brand Partnerships, Licensing & Synchronization for EMI Music, where I was instrumental in creating the company’s Brand Partnerships group across Europe, brokering deals with such global brands as Coca-Cola, MasterCard and Microsoft. Also responsible for developing new revenue streams in advertising, film, video games, and television, on behalf of the label’s artists. Prior to EMI Music, I held senior Sales & Marketing positions at Coca-Cola, and Walkers Snacks/PepsiCo and founded Red Entertainment Marketing.Specialties: Brand Partnerships, Sponsorship, Music Marketing, Brand Marketing, Strategic Partnerships, Talent Endorsements

Raf Mcdonnell's Current Company Details
Talent & Brands

Talent & Brands

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Founder and Managing Director
London, GB
Employees:
5
Raf Mcdonnell Work Experience Details
  • Talent & Brands
    Founder And Managing Director
    Talent & Brands
    London, Gb
  • Talent & Brands
    Founder & Managing Director
    Talent & Brands Mar 2018 - Present
    London, United Kingdom
    Founded an Agency specialising in connecting Celebrity & Influencer Talent with leading Brands working in the entertainment industry.Commercial Agent for many high profile celebrity and influencer names, and Management Representation for a roster of social media creators.Brokering celebrity and influencer talent campaigns with brands and agencies.www.talentandbrands.com
  • Supernova
    Co-Founder & Managing Partner
    Supernova Sep 2023 - Present
    London, England, United Kingdom
    Co-Founder of a new type of Social creative agency built for the Creator Economy. We help brands develop their social strategies, and execute their social advertising campaigns using our intimate knowledge of working closely with creator talent through our sister talent management agency Talent & Brands.
  • Amazon
    Head Of Business Development & Partnerships - Amazon Tickets
    Amazon Feb 2017 - Feb 2018
    London, Greater London, United Kingdom
    Leading the Business Development and Partnerships function within Amazon Tickets, working across Music, Sports and Entertainment.Brokering partnerships with artists, venues and right holders, including the O2 & Wembley Arenas.
  • Creative Artists Agency
    Agent - Brand Partnerships, Sponsorships & Endorsements
    Creative Artists Agency Jun 2012 - Dec 2016
    London, United Kingdom
    Leading brand partnerships, sponsorships and endorsements business in the UK for CAA's roster of music and entertainment artists and properties. Representing many of the biggest music and entertainment artists in the world creating commercial partnerships with brands as their agents, including partnerships for One Direction, Kylie & Ariana Grande.
  • Emi Music
    Senior Vice President - Brand Partnerships, Licensing And Synchronisation - Europe & Row
    Emi Music Dec 2008 - May 2012
    Board level responsibility across Europe & Rest of World for a function delivering Brand Partnerships, Licensing and Synchronisation. Creating artist endorsements & sponsorships and licensing music in films, TV, advertising and games, for EMI Music's world leading artists including Coldplay, Kylie & Robbie Williams.
  • Red Entertainment Marketing
    Managing Director & Founder
    Red Entertainment Marketing Sep 2005 - Dec 2008
    Founder of RED Entertainment Marketing, an agency specialising in helping clients such as Coca-Cola create partnerships with the music and entertainment industry
  • Coca-Cola Gb
    Head Of Strategic Marketing Alliances & Activation
    Coca-Cola Gb Mar 2003 - Jul 2005
    Gb
    Responsible for the marketing team leading all GB marketing activations across the full portfolio of Coca-Cola products. Also launched and headed up Mycokemusic.com , Europe's first major legal music download and streaming service.
  • Coca-Cola Gb
    Head Of Brand Experience Marketing
    Coca-Cola Gb Nov 2000 - Mar 2003
    Gb
    Responsible for a marketing team leading all of the brand promotions and brand experiences across all of the Coca-Cola GB portfolio of brands.
  • Coca-Cola Gb
    Head Of Promotions
    Coca-Cola Gb Dec 1999 - Nov 2000
    Responsible for a marketing team delivering all of the consumer and trade promotions for Coca-Cola GB's portfolio of brands.
  • Walkers Snacks (Pepsico)
    Marketing Manager
    Walkers Snacks (Pepsico) Oct 1997 - Dec 1999
    Marketing Manager for Snacks portfolio and then Marketing Manager for Walkers Crisps
  • Walkers Snack (Pepsico)
    Senior Brand Manager
    Walkers Snack (Pepsico) May 1997 - Oct 1997
    Senior Brand Manager for the portfolio of all Walkers kids snacks including Quavers, Monster Munch, and French Fries.
  • Walkers Snacks (Pepsico)
    National Account Manager
    Walkers Snacks (Pepsico) Aug 1995 - May 1997
    Responsible for High Street retail national accounts including Martin's, Menzies & T&S Stores
  • Walkers Snacks (Pepsico)
    Brand Manager
    Walkers Snacks (Pepsico) Mar 1993 - Aug 1995
    Brand manager for leading kids snack brand Monster Munch
  • Courage (Now Scottish Courage)
    Assistant Brand Manager - Fosters Lager
    Courage (Now Scottish Courage) Aug 1991 - Mar 1993
    Assistant Brand Manager for the country's leading lager brand.
  • Courage Limited (Now Scottish Courage)
    Graduate Trainee - Marketing
    Courage Limited (Now Scottish Courage) Sep 1990 - Aug 1991
    Marketing Graduate Trainee on the Courage Sales & Marketing Graduate Trainee Programme

Frequently Asked Questions about Raf Mcdonnell

What company does Raf Mcdonnell work for?

Raf Mcdonnell works for Talent & Brands

What is Raf Mcdonnell's role at the current company?

Raf Mcdonnell's current role is Founder and Managing Director.

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