More than 20 years of experience working with top global brands and developing strategic partnerships with talent across a wide spectrum of business sectors, including music, entertainment, and sports. Founded Talent & Brands, an agency specialising in working with celebrity talent & brands in the entertainment industry, and Agents for a wide roster of Celebrity and Social Media talent & Creators. Also the Co-Founder of Supernova, a socially led creative communications agency.Previously joined Amazon Tickets to lead its Partnerships and Business Development group in the UK. Leading negotiations with venues, promoters and talent to deliver opportunities for Amazon to grow its footprint in the UK Tickets industry. Former Agent at Creative Artists Agency (CAA), the world’s leading entertainment and sports talent agency in 2012 to help grow endorsement, sponsorship and brand partnership opportunities on behalf of CAA’s music and entertainment clients. Previously served as Senior Vice President of Brand Partnerships, Licensing & Synchronization for EMI Music, where I was instrumental in creating the company’s Brand Partnerships group across Europe, brokering deals with such global brands as Coca-Cola, MasterCard and Microsoft. Also responsible for developing new revenue streams in advertising, film, video games, and television, on behalf of the label’s artists. Prior to EMI Music, I held senior Sales & Marketing positions at Coca-Cola, and Walkers Snacks/PepsiCo and founded Red Entertainment Marketing.Specialties: Brand Partnerships, Sponsorship, Music Marketing, Brand Marketing, Strategic Partnerships, Talent Endorsements
Talent & Brands
View- Website:
- talentandbrands.com
- Employees:
- 5
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Founder And Managing DirectorTalent & BrandsLondon, Gb -
Founder & Managing DirectorTalent & Brands Mar 2018 - PresentLondon, United KingdomFounded an Agency specialising in connecting Celebrity & Influencer Talent with leading Brands working in the entertainment industry.Commercial Agent for many high profile celebrity and influencer names, and Management Representation for a roster of social media creators.Brokering celebrity and influencer talent campaigns with brands and agencies.www.talentandbrands.com -
Co-Founder & Managing PartnerSupernova Sep 2023 - PresentLondon, England, United KingdomCo-Founder of a new type of Social creative agency built for the Creator Economy. We help brands develop their social strategies, and execute their social advertising campaigns using our intimate knowledge of working closely with creator talent through our sister talent management agency Talent & Brands. -
Head Of Business Development & Partnerships - Amazon TicketsAmazon Feb 2017 - Feb 2018London, Greater London, United KingdomLeading the Business Development and Partnerships function within Amazon Tickets, working across Music, Sports and Entertainment.Brokering partnerships with artists, venues and right holders, including the O2 & Wembley Arenas. -
Agent - Brand Partnerships, Sponsorships & EndorsementsCreative Artists Agency Jun 2012 - Dec 2016London, United KingdomLeading brand partnerships, sponsorships and endorsements business in the UK for CAA's roster of music and entertainment artists and properties. Representing many of the biggest music and entertainment artists in the world creating commercial partnerships with brands as their agents, including partnerships for One Direction, Kylie & Ariana Grande. -
Senior Vice President - Brand Partnerships, Licensing And Synchronisation - Europe & RowEmi Music Dec 2008 - May 2012Board level responsibility across Europe & Rest of World for a function delivering Brand Partnerships, Licensing and Synchronisation. Creating artist endorsements & sponsorships and licensing music in films, TV, advertising and games, for EMI Music's world leading artists including Coldplay, Kylie & Robbie Williams. -
Managing Director & FounderRed Entertainment Marketing Sep 2005 - Dec 2008Founder of RED Entertainment Marketing, an agency specialising in helping clients such as Coca-Cola create partnerships with the music and entertainment industry
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Head Of Strategic Marketing Alliances & ActivationCoca-Cola Gb Mar 2003 - Jul 2005GbResponsible for the marketing team leading all GB marketing activations across the full portfolio of Coca-Cola products. Also launched and headed up Mycokemusic.com , Europe's first major legal music download and streaming service. -
Head Of Brand Experience MarketingCoca-Cola Gb Nov 2000 - Mar 2003GbResponsible for a marketing team leading all of the brand promotions and brand experiences across all of the Coca-Cola GB portfolio of brands. -
Head Of PromotionsCoca-Cola Gb Dec 1999 - Nov 2000Responsible for a marketing team delivering all of the consumer and trade promotions for Coca-Cola GB's portfolio of brands. -
Marketing ManagerWalkers Snacks (Pepsico) Oct 1997 - Dec 1999Marketing Manager for Snacks portfolio and then Marketing Manager for Walkers Crisps -
Senior Brand ManagerWalkers Snack (Pepsico) May 1997 - Oct 1997Senior Brand Manager for the portfolio of all Walkers kids snacks including Quavers, Monster Munch, and French Fries. -
National Account ManagerWalkers Snacks (Pepsico) Aug 1995 - May 1997Responsible for High Street retail national accounts including Martin's, Menzies & T&S Stores -
Brand ManagerWalkers Snacks (Pepsico) Mar 1993 - Aug 1995Brand manager for leading kids snack brand Monster Munch -
Assistant Brand Manager - Fosters LagerCourage (Now Scottish Courage) Aug 1991 - Mar 1993Assistant Brand Manager for the country's leading lager brand.
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Graduate Trainee - MarketingCourage Limited (Now Scottish Courage) Sep 1990 - Aug 1991Marketing Graduate Trainee on the Courage Sales & Marketing Graduate Trainee Programme
Frequently Asked Questions about Raf Mcdonnell
What company does Raf Mcdonnell work for?
Raf Mcdonnell works for Talent & Brands
What is Raf Mcdonnell's role at the current company?
Raf Mcdonnell's current role is Founder and Managing Director.
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