Rafa Ocón is a Presidente Cuerdas en Común at La Rioja Festival. They possess expertise in estrategia empresarial, gerencia de ventas, mercadotecnia, estrategia de mercadotecnia, plan de negocio. Colleagues describe them as "Rafa es un excelente profesional que rebosa y contagia entusiasmo. Su capacidad creativa, de marketing y emprendedora es muy buena. Trabajar en equipos con personas como Rafa es un privilegio. Y lo mas importante, es una excelente persona en la que se puede confiar." and "Rafa is top talented marketeer and an amazing leader. If leadership means to show the way, to create followers and to set the example, thats the way he does...sharp, hard worker and in love with his company and product. I toast with an UCC's coffee for the brilliant future of his company with his way...which is authentic."