Rafaela Bueno Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

Hub de inovação da Anheuser-Busch InBev/Ambev

São Paulo

Digital Technology Solutions - Latin AmericaResponsible for the technologies for Marketing and D2C in Latin America, taking care of the implementation, adoption and new channels aligned with the company's scope.▪ Leadership in innovation projects focused on digital transformation such as the creation of new products through agile development, validation of MVPs, creation of the roadmap, prioritization of backlog and training of new squads;▪ Leadership creating the first 3-year digital disruption roadmap within KCC together with regional and global leaders, identifying and prioritizing the main digital business development opportunities to reach the expected maturity by the end of 2023;▪ Technical Product Manager of KCC's first D2C e-commerce in Latin America, and the company's first agile squad where I helped foster culture, created OKR's etc. Taking care from development with technical requirements, to managing the fulfillment + VTEX supplier, activating campaigns within the D2C aligned with the objectives of the brands, aligning the Customer Experience strategies and defining the KPIs at each stage of the customer journey, construction the roadmap for evolution and responsible for the product backlog;▪ Expansion of eCommerce D2C to LATAM(6 new countries) - VTEX + Salesforce Commerce Cloud;▪ CRM via SFMC for all Latin America, being responsible for the implementation + adoption of the tool by cross brand marketing teams, with the creation of dashboards, campaign ROI monitoring, segmentation, sales impact, new channels (SMS and WhatsApp) ;▪ Prototype creation of consumer engagement platform for women's health and responsible for launching the MVP of the new digital product; ▪ Collaboration with other KCC markets globally, to develop new opportunities, technologies and services;

São Paulo, São Paulo

- Technical owner for the innovations of the Burger King Brazil APP (native, Swift and Java);- Responsible for the backlog(product roadmap),prioritizing the development(using agile methods - scrum), UX and UI;- Implementation of Mobile Payment, working from the choice of the firsts restaurants for tests, creation of QR Code, validation of integrations (Antifraude> Gateway> Acquirer), hardware installation and training for restaurants. More than 700 restaurants in March 2019 selling via Mobile Payment;- Goal aligned with partners to ensure a chargeback amount within market standards (0.9%) and increasing the approval rate with acquirers and banks;- Implementation of analytics (Google Analytics, GTM, Appsflyer), creating customer journey metrics within the APP, remarketing campaigns and e-commerce flow;- Increase consumer engagement in the use of APP and purchases via mobile payment, implementation of push notification, geofence and notifications calendar etc; - Integration of the APP in our POS and BKOffice, sending order to the restaurant and to the kitchen,sending invoice by email;- Pentest to ensure the security of transactions and data in the APP;- QA automation and device farm;- Product management, training employees from restaurants to assist our customers;- Leading the development of the Burn That Ad campaign, integrations with Unity and other APIs, working with augmented reality in native codes;- Leading the integration of Delivery with marketplaces together with our technical team (POS), development of IT and Marketing schemes, pipeline of hardware installation and integration of new restaurants;- Roadmap of self-ordering kiosks for BK Brasil stores, review of restaurant plan for strategic positioning, software development with development team, UX, budget control, monthly sales report and actions with Marketing team to increase TM.

Brazil

- Adaptation of the company's Websites in Latin America, United States and Europe, doing the technical review and ensuring standardization and proper functioning together with the local staff in each country;- Responsible for implement Omniture tags in product and promotion websites of Latin America and Europe, optimizing the search, analyzing the results, and reporting data;- Responsible for the Contact form from Latin America, integrating with CRM and ensuring its functionality and best practices;- MS SQL DBA for LATAM consumers;- Responsible to make WS and API integrations with partners databases;-Development and implementation of promotional websites linked directly to the consumer, responsible for its overall operation.- Adaptation of iBooks for the countries of Latin America, United States, Canada and Europe along with the agency responsible for each country, the iBooks are used for the professionals and in direct campaigns with the user interaction.- Responsible for implement Google Analytics and Tag Manager tags in product and promotion websites of Latin America optimizing the search, analyzing the results, and reporting data;- IOS mobile developer for internal applications;

▪ Adaptation of landing pages and corporate websites;▪ Sending monthly newsletter to consumer and professional;▪ Generation of health report from the consumer and professional database;

Bachelor'S Degree, Sistemas De Informação

Activities and Societies: IT administration and programming

Business Development Program, Business

Growth Series