Rafaela Bueno Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

Hub de inovação da Anheuser-Busch InBev/Ambev

São Paulo

• Digital Technology Solutions - Latin AmericaResponsible for the technologies for Marketing and D2C in Latin America, taking care of the implementation, adoption and new channels aligned with the company's scope.
• Leadership in innovation projects focused on digital transformation such as the creation of new products through agile development, validation of MVPs, creation of the roadmap, prioritization of backlog and training of.
• Leadership creating the first 3-year digital disruption roadmap within KCC together with regional and global leaders, identifying and prioritizing the main digital business development opportunities to reach the.
• Technical Product Manager of KCC's first D2C e-commerce in Latin America, and the company's first agile squad where I helped foster culture, created OKR's etc. Taking care from development with technical requirements.
• Expansion of eCommerce D2C to LATAM(6 new countries) - VTEX + Salesforce Commerce Cloud;
• CRM via SFMC for all Latin America, being responsible for the implementation + adoption of the tool by cross brand marketing teams, with the creation of dashboards, campaign ROI monitoring, segmentation, sales impact.

São Paulo, São Paulo

- Technical owner for the innovations of the Burger King Brazil APP (native, Swift and Java);- Responsible for the backlog(product roadmap),prioritizing the development(using agile methods - scrum), UX and UI;- Implementation of Mobile Payment, working from the choice of the firsts restaurants for tests, creation of QR Code, validation of integrations.

Brazil

- Adaptation of the company's Websites in Latin America, United States and Europe, doing the technical review and ensuring standardization and proper functioning together with the local staff in each country;- Responsible for implement Omniture tags in product and promotion websites of Latin America and Europe, optimizing the search, analyzing the results.

• Adaptation of landing pages and corporate websites;
• Sending monthly newsletter to consumer and professional;
• Generation of health report from the consumer and professional database;

Bachelor'S Degree, Sistemas De Informação

Activities and Societies: IT administration and programming

Business Development Program, Business

Growth Series